1. Drove business growth and enabled optimal decision-making for management through big data analytics and business insights. E.g. delivered $20M+ incremental revenue in 3 years through optimizing Risk control model. Generated $2M+ new revenue and gross margin from Smart Pricing on RMB Transfer, a brand-new product offering in the market.2. Formulated China strategies with cross-functional collaboration, developing initiatives and solid action plans to double China revenue to $2Bn in 5… Show more 1. Drove business growth and enabled optimal decision-making for management through big data analytics and business insights. E.g. delivered $20M+ incremental revenue in 3 years through optimizing Risk control model. Generated $2M+ new revenue and gross margin from Smart Pricing on RMB Transfer, a brand-new product offering in the market.2. Formulated China strategies with cross-functional collaboration, developing initiatives and solid action plans to double China revenue to $2Bn in 5 years.3. Created 'PayPal Insights' from scratch, providing 200K+ merchants with invaluable insights on industry trends, market dynamics, and more to guide their investments. As the first in-house report at PayPal successfully sold to merchants and highly recognized by them as a value-added service, it not only generates continuous revenue and high margin, but also showcases the immense value and promising future of data and data-driven services.4. Cooperated with business partners (Sales, Marketing, Product, Risk, etc.) to provide data and insights that guide their decisions and daily operations.5. Monitored business investments and their impact on business results, evaluating true ROI. e.g. tracked and analyzed sales activities (e.g., cross-selling) to measure the true incrementality% using advanced modeling (test vs. constructed control), potentially saving 10%~20% cost. Monitored marketing paid media spend, analyzed its correlation with customer acquisition and revenue, and calculated ROI using advanced internal models. 6. Built new analytical capabilities by leveraging external databases. Connected internal data with market datapoints to generate valuable insights, e.g. established algorithms to estimate PayPal share of checkout (SOC) which was not available or reliable before.7. Led the development of China pricing strategy and determined deal pricing for customers. Created $3M incremental revenue and margin through targeted customer repricing. Show less

1. Led the development of annual budget and forecast update of China full P&L: Managed the entire process from top line (Revenue $800M+) to Operating Profit, inclusive of TPV, revenue, transaction expense, Opex and Capex, leveraging solid data analysis, business insights and clear logic. Drove budget finalization and target alignment across key stakeholders, including the China management team and global senior leaders.2. Drove budget accountability for BU/Sales: Set appropriate targets for… Show more 1. Led the development of annual budget and forecast update of China full P&L: Managed the entire process from top line (Revenue $800M+) to Operating Profit, inclusive of TPV, revenue, transaction expense, Opex and Capex, leveraging solid data analysis, business insights and clear logic. Drove budget finalization and target alignment across key stakeholders, including the China management team and global senior leaders.2. Drove budget accountability for BU/Sales: Set appropriate targets for leaders and closely monitored business performance against the budget. Collaborated with Sales to develop mitigation plans if business results fell behind budget.3. Led the setup of financial management scheme and reporting structure for China GoPay, the first licensed foreign payment company in China, as a fully independent operating entity under PayPal with a country CEO. Managed total Opex and Capex annual spending of $300M+, and connected with all global functions to ensure seamless integration and alignment with overall company objectives.4. Led monthly financial and business reviews with China management and global senior leaders: Clearly articulated China’s business storyline, key drivers, root causes, risks, and opportunities, and proposed actions to resolve issues or drive higher growth.5. Partnered with functional leaders to explore growth initiatives: Developed business plans and realized opportunities, providing valuable insights during routine business deep dives.6. Managed investments, operating and capital expenses to ensure cost control and optimize ROI: Reviewed and approved customer promotional expenses, regularly assessed ROI, monitored departmental expenditures, and implemented measures to ensure financial discipline. Show less

1. Financial and Strategic Planning• Developed 5-year financial plan based on business aspiration and performance for company valuation for external investors • Built overall financial planning and analysis structure, principle and timetable. • Coordinated with business heads and other senior leaders, solve the conflicts.• Analyzed the proposed budget with BU heads. Consolidated the plans and develop review template for senior management BP review.2. Financial Analysis and… Show more 1. Financial and Strategic Planning• Developed 5-year financial plan based on business aspiration and performance for company valuation for external investors • Built overall financial planning and analysis structure, principle and timetable. • Coordinated with business heads and other senior leaders, solve the conflicts.• Analyzed the proposed budget with BU heads. Consolidated the plans and develop review template for senior management BP review.2. Financial Analysis and Management• Set up and improve commercial reporting system. E.g. sales and inventory analysis • Evaluated investment plan. E.g. store profitability analysis.• Controlled all company expense and spending Show less

1. Business and Financial Analysis• Analyzed FMCG (Fast Moving Consumer Goods) market trend, share change, competitors’ move, etc., for brands in charge (over 50% of total J&J China Consumer business)• Reviewed sales performance (sell in / sell out / distributor inventory) from different dimensions (platform / channel / geography, etc.), to understand the root cause for variance versus target, and identify the risks and opportunities for the rest of the year.• Provided financial… Show more 1. Business and Financial Analysis• Analyzed FMCG (Fast Moving Consumer Goods) market trend, share change, competitors’ move, etc., for brands in charge (over 50% of total J&J China Consumer business)• Reviewed sales performance (sell in / sell out / distributor inventory) from different dimensions (platform / channel / geography, etc.), to understand the root cause for variance versus target, and identify the risks and opportunities for the rest of the year.• Provided financial service and advice to E-commerce channel as one of the key growth drivers of the company. Review its sales and investment on regular basis. 2. Financial Planning / Strategic Planning• Took charge of total company business plan process. Function as key coordinator between Asia Pacific and Global headquarter and local management team, with regards of business target, issue clarification, budget transfer, etc.• Set up BP timetable, PIC and deliverables, communicate with key stake-holders, and follow up on the progress to ensure each step will be completed in due time.• Reviewed proposals from each department / brand before CFO and board review. Constructively challenge the plan / number to ensure it is both realistic and meet financial target. Bridge the change vs. prior year in a quantitative way and identify the key drivers.3. Costing, Compliance, and Others• Finance partner for supply chain. Provide regular analysis of production (e.g. PPV)• Validated cost information in system input by other functions to ensure it is correct.• Simulated next year standard cost for business plan. Review material pricing, labor cost, labor hour, fixed overhead, etc. against last year and run standard cost in system.4. Projects• The first in-house trainer of finance course to employees• Core member of project GIFT in China, TW and HK, which aims to improve gross margin.• Finance partner for “One China Office” project. Assess NPV for different scenarios. Show less

Management Trainee at Unilever (Jul 2004 – Jul 2006, Shanghai)1. Supply Chain Finance• Reviewed and consolidate 5 factories overheads during monthly closing and business plan.• Compiled KPI report for board review• Reviewed new product application and ensure it is correctly maintained in system.2. Customer Development Finance• Analyzed sales, trade expense and CD department expense each month.• Accrued promotion expense by month based on approved… Show more Management Trainee at Unilever (Jul 2004 – Jul 2006, Shanghai)1. Supply Chain Finance• Reviewed and consolidate 5 factories overheads during monthly closing and business plan.• Compiled KPI report for board review• Reviewed new product application and ensure it is correctly maintained in system.2. Customer Development Finance• Analyzed sales, trade expense and CD department expense each month.• Accrued promotion expense by month based on approved application.• Reviewed and update credit limit for distributors by quarter. Show less