Leo Nathorst-Böös Email and Phone Number

VP of Product at Allihoopa, a startup building a social network for music-makers.At Allihoopa I've lead the creative work and development of the Allihoopa platform - the web site and app, SDKs and connected music-making apps. Through my leadership of developers, designers and data scientists we've discovered problems, come up with solutions, tested, learned and refined together.In my two years at Allihoopa we've built five-star rated apps with hundreds of thousands of users, a much-loved web platform—and continuously improved activation and retention for the network.

Product Manager for Propellerhead’s flagship software Reason, and iOS apps Take and Figure.Lead strategy, design work, development and go to-market of Propellerhead Reason versions 8 and 9.Spearheaded the change from waterfall to a new customer-driven, agile way to work for Propellerhead’s products leading to the best-ever sales year for Reason.Lead the research, user testing, development and results analysis for weekly releases of Propellerhead’s iOS apps in short iterations and quick experiments, with a considerable increase in user engagement and app retention as the results.

Product Marketing Manager for Reason software and Balance hardware.- Lead product releases, marketing, PR and sales worldwide through Propellerhead’s network of distributors and own e-commerce.- Worked with stakeholders in product development, marketing and sales to maximize collaboration and ensure successful releases.- Project manager for release of Propellerhead’s first hardware product, the award-winning audio interface Balance. I developed the launch strategy, created marketing materials and trained sales representatives and distributors.

Worked as part of the Propellerhead Customer Care team answering user's support questions, developed training materials, tutorials and support articles and coordinated beta testing.

Minimal trance and melodic techno. 5+ million song streams. Debut album nominated to a Swedish Grammy. Albums and vinyl EP's released on Adrian Recordings, supported by the Swedish Arts Council. Promoted by world's most influential music magazine Pitchfork.Remixed Seinabo Sey, Tove Styrke, Little Jinder, Jonathan Johansson, Familjen and many more.Featured tracks on Broad City / Comedy Central and Swedish national television. Several tracks on radio rotation in Sweden and globally, and featured as theme music for P3 Spel.

Music and sound design for advertising, web and art. Previous clients include Spotify, Adidas, Absolut Vodka, Carlsberg and Microsoft Xbox.