Adapting performance to creative solutions. I let data dictate the design decisions without leaving everything to intuition. Experienced as a Creative Director, I overview the dream phase by moulding omni-channel strategies and committing to a design direction based on the trigger that is activated at the beginning of the Customer Decision Journey. The plan is then implemented and executed. Part of my role is to ensure brand consistency amongst traditional and digital media, ultimately to provoke a human emotion that links the consumer’s memory with a brand. At home, I incite emotional connections by baking, dancing and singing with my kids.