In charge of driving omnichannel marketing metrics from awareness to conversion, and leading execution of all activities. As a marketing director for NOMVDIC by Viewsonic.Product Launch and Go-To-Market Strategy:- Develop and manage an effective product go-to-market process, resulting in every NOMVDIC product listing on Amazon ranked in the top 100 within the first week after launch.- One of the hero products - P2000 reached the No. 1 spot for ultra-short-throw projectors in Japan by sales volume within 3 months of its launch.Media Exposure and Performance Marketing:- Garnered coverage from over 150 influencers and industry media outlets worldwide in 2H'23.- The X300 portable projector became the top ranking(over 500 units sold within 2 days) among all projectors on Amazon Japan in Q1'24 by collaborating with influencers and implementing affiliate program, ROAS exceeded 74x.- Successfully launched two crowdfunding campaigns in the US, the overall ROAS exceeded 8x, and one of the campaigns was fully funded within just 5 minutes.User Acquisition and Traffic Growth:- Achieved 10x YoY increase in search intent for "NOMVDIC" relevant terms across Google, Youtube, and Amazon, by implementing and managing SEO program and the relationship of outside advocates.- Initiated the Brand EC store with membership and referral programs, enhanced engagement with potential customers and provided a seamless customer journey.Team Success:- Led a cross-functional team including advertising, social, PR, and product marketing with members from Japan, USA, Taiwan, and Philippines. - Implemented OKR, resulting in half of the team securing promotions as project or functional leaders.

- Traffic growth: Trend analysis, closely monitor new pipelines, plan out yearly, quarterly, and monthly strategy with action plans for driving revenue through SEO, Ads management. (Organic traffic: 650%+ YoY)- Market strategy and development: Developed customer engagement plan by analyzing visitor journey with member count growth by 2X+ YoY. Implemented CRO/CRM program and the purchase rate increased by 130%+ YoY.

In charge of new market penetration, business development, cross-border marketing operations, and team build-up.-SearchingC.com, a leading cross-border e-commerce platform in HK/ TW/ MY/ SG. We believe every creative product has an inspiring story, what we do is to share those unique ideas and discover more innovations.

- Sales management: Reached the monthly sales target(avg.) within 4 months from 0 and doubled up the sales performance next 4 months by developing distribution channels, launching an affiliate program, and executing seasonal sales campaigns. 17% revenue growth in the consecutive 2 yrs. (Taiwan market)- New business development: Developed diverse product launch plans for vendors. Managed and assisted over 50+ crowdfunding projects within the first two quarters in cross-region. Successfully increased GMV by 140%+ compared to expectation.

In charge of global market distribution and marketing.Sales Management & Branding Strategy:- Develop sales channels, secure relationships, and manage promotion activities to boost sales volume, exceeded annual sales target by 16%.- Develop and execute effective incentive programs for individual sales reps and retailers, and successfully overreached their original earning expectations.- Collaborated with media and influencers for the first crowdfunding campaign in Taiwan and earned over 40 reviews and reports within one month.Customer Success & Community Management:- Closely monitored consumer feedback and outlined FAQs, marketing strategies, and action plans.- Built up a community of at least 3000+ users and successfully encouraged heavy users and key opinion customers to host meet-ups EVERY week for a whole year.---Elos, one of a kind skateboard that is very easy to learn and fun to ride, the size and style could easily fit your daily life. The name stands for "effortless lifestyle of skateboarding."After launched Elos first time on Kickstarter, our team also introduced Elos into Taiwan, built up the community of at least 3000+ users and successfully encouraged them to host meetups every week.Like most of closed-loop businesses, Elos Skateboards also became a well-known brand for urban commuters in Taiwan, and growing day by day.(Crowdfunding in Asia: www.flyingv.cc/projects/15469)

This project is about exploring the treasure of Taiwan with travelers, sharing worldwide experiences.- Invite local experts to join dinner with travelers who have the same background in their job careers to make the connections between different cultures.- Host on Airbnb
and as a SUPER host, got an average 4.5/5 from customer's reviews.- Customize local tours for different kinds of travelers.
- Collaborate with wedding photographers to develop unique and memorable tours for their clients.

- Develop and execute new sales programs (SEO agency and distribution of the MIT brands to global markets as in Japan and the US)
 by integrating in-house resources.- Develop partnerships and co-promotions to increase awareness and drive traffic to Tripper App.- Improve the features/UX of Tripper App by leading and collaborating with cross-departments (call center, design, and development team).

- Develop new
business plans, including customized Apps and self-operated Apps.- Develop sales leads, make deals with clients,
and ensure they are satisfied with the customized Apps.

- Developed new sales programs and partnered with over 15+ local travel agencies, banks, and travel bloggers to increase sales volume and drive more traffic and impressions.- Closed deals with over 20 listed corporations for their annual tourism for employees as their signed agency.

- Develop and execute the sales and
operation programs.- Build local wholesale partnerships to increase sales.- Research, test, and produce customized products of lubricant based on customers' needs.