Implemented GA4 migrations for Google for Retail Create and tell comprehensive stories about how users behave using data.Delivered analytics projects of moderate complexity, partnering with other analysts and cross-disciplinary teams along the way, to gain insights that better address the needs of client.Collaborated across multiple client projects, acting as an analytics evangelist.Developed Data Science & Analytics for Research, Strategy, Design, and Technology to prioritize opportunities, tested hypotheses, and delivered user experiences with the potential to transformindustries.Contributed to the analytics implementation and data validation process for new or existing FCA campaigns.Research builds and projects using Tableau, Google Tag Manager, Adobe Omniture, DoubleClick, or Google Analytics. With an understanding of SQL for Data Research & Data Analysis.

Help develop the metric tagging plan, testing, maintaining and auditing of website tags for Global Ford and Lincoln web properties / mobile apps. Train regions on our testing process so they can test their markets. We strictly use Omniture / Adobe Analytics for our Global Properties. Global includes the whole globe minus North America.• Provide counsel to various disciplines (analyst, strategic partners, developers, etc.) and clients on how to plan, setup and architect the metrics tagging to help answers business goals and objectives (w/ QA Testing)• Recommended measures to improve efficiency and/or quality of tagging (w/ QA Testing)• Lead defining tagging requirements for re-engineering/new development projects (w/ QA Testing)• Worked closely with respective team members from various disciplines (Analyst, strategic partners, developers, etc.) within the agency, across agency and the client to create analytics plan, assist developers, manage issues, perform tests and ensure that global standards are being utilized• Worked with database and other business partners (internal and external) to procure and ensure the timely and accurate delivery of data elements required for post-campaign analysis• Identified hypotheses, test designs, business cases and customer data requirements for these campaigns• Conducts interim and post-campaign analyses and writes preliminary and final reports• Interprets industry and historic customer data and trends to provide insight into both completed campaigns as well as strategy for future campaigns• Presents project specific findings to team members and internal clients and collects feedback• Omniture Site Catalyst, Google DFM/DART Javascript/Python (w/ QA testing)• Testing Paid Search analytics tool for Ford Media Campaigns (i.e. AdLense/Efficient Frontier, Marin)• Experience with Digital Ad Technology (Ad Servers, DSP, Bid Management Platforms)

· Pull number of content downloads, time on site, number of visitors, bounce rate for all SGI related pages. · Update master Excel workbook. · Update sub-campaign Excel files (dashboards). · Update related PowerPoint reports and decks, including promotion examples from content activations. · Share updates with marketing lead · Track social and paid search activity (impressions/clicks) and related expenditures in-master Excel workbook and sub-campaign dashboards. · Calculate monthly customer acquisition cost per channel. · Upload files to SharePoint · Look for new keywords to optimize for each campaign, Moz · Maintain list of keywords for each campaign focus. · Share with marketing leaders and content creators. · Review and reconcile all organic campaign activity and assigned tactic IDs to associate with the Digital Transformation campaign.

Work closely with Media Director to develop and maintain integrated media plansStrong understanding of client business goals and marketing objectives to help translate into relevant media objectives/strategiesManage creative trafficking process; including creating and developing/managing digital tagsFacilitate timely and accurate campaign launches including troubleshooting and resolving any issues with media/account teams and media vendorsAnalyze data to provide client with recommendations for program optimizationMaintain relationships with media suppliers and internal teamsProvide agency point-of-view on new media opportunities to clients, by keeping abreast of media marketplace trendsPrepare and update media flowcharts and purchase authorizationsTake ownership over client reporting responsibilities, incorporating a variety of resources, from media companies and third partyMonitor client billing; resolve any related issuesEnsure all media projects proceed according to plan and on deadline

Play an integral role in developing digital media strategies and executing campaigns that drive clients’ business goals and marketing objectivesSpot trends and technologies that play key roles in consumers’ lives and identify where/how digital can influence the customer journey/path to purchasePartner with cross-functional teams to develop and evolve campaign ideas, media tactics, message alignment and success metricsPresent strategic media recommendations to the agency team and, as needed, the clientStay abreast of new digital vendors, evaluate partnership opportunities and establish beneficial business relationshipsHave familiarity with SEM/SEO strategies as they pertain to the overall digital initiativeManage the negotiation, execution, optimization and reporting of all assigned digital media buysCoordinate the development of campaign assets with internal departments and assist with trafficking as needed to ensure timely campaign activationManage basic campaign set-up on paid social media and other self-serve platformsMonitor daily campaign activity to ensure appropriate pacing to meet established goalsAnalyze performance, generate actionable insights and optimize media strategies through the duration of the campaignsOversee administration, financial management, proof of performance and client reporting requirementsContinuously research and experiment with emerging trends and innovative approaches to leverage digital and social activities to achieve clients’ objectives in the digital media spacePerforms all other duties, activities and responsibilities considered reasonable in terms of the scope and spirit of this job description; all other terms and conditions of employment with Hart will be governed by the employee manual

Defining and meeting pure numbers goals in terms of campaign resultsSupporting account and contract specific pursuit along with onsite sales teams with marketing toolsCapability to perform end to end marketing functions – from research to proposition, communications, events management and measurementRunning programs with analysts, advisors, and media (Google AdWords, Facebook Business Ads Manager, LinkedIn Ads)Strategizing and extracting value from functional teams like media relations, thought leadershipBudgets, assets and offshore team resource managementWordPress frontend and backend web developmentCreate content and lead generation campaigns to increase revenues and profit bottom-line

Create, measure, analyze and optimize digital marketing campaignsBuilt Facebook and Twitter media with audience targeting to generate lead generation, sales and brand awarenessManage paid search marketing campaigns using Google AdWords, Google Analytics and Bing AdsConduct keyword, trend, and audience researchRun display and mobile advertising across a large spectrum of channelsNegotiate media buys and organize media proposalsManage social media advertisingTrack, measure and report online marketing performance regularlyEvaluate and recommend new online marketing opportunities and technologiesCollaborate with clients and internal teams

Utilize syndicated planning tools to run reports and aid in the development of insightsRun and maintain competitive spending reports, and execute baseline assessments of dataGather information to be used in developing media plans, such as demographic profiles, media usage habits, and media costs Assist with the preparation, development, execution, and monitoring of media plans for selected clients Assist with the maintenance of flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing Create and maintain records of plans, insertion orders, schedules, contracts, etc.Reconcile billing discrepancies and process all invoices for paymentAssist in the evaluation of media opportunitiesField incoming phone calls from sales representatives

• Perform coding and analysis of media articles and internet postings as well as television and radio broadcasts to improve international reach and presence• Responsible for performing periodic quality checks and reviews of coded media samples• Maintain expertise in proprietary system software, Prime Coding Direct, which is regularly updated for clients• Participate in periodic training with project managers and directors as well as client company representatives

• Created educational and social programs for a residence hall of 300 students• Served as a counselor to residents and served as a campus and community resource• Led staff meetings and discussions to further development on campus issues

Created the script for the Hemet Valley Fashion Show at the Hemet Valley Mall in Hemet, California.Constructed Microsoft Excel Spreadsheets showcasing various Fashion Bloggers, Magazines, and Editors.Talked with the Director's of Marketing for JC Penney and Sears for the Hemet Valley Mall Fashion Show to gain recieve information on the what models they had and would like the models to wear.Helped write articles and post to twitter for Polina