Leo Wu Email & Phone Number

Melbourne, Vic, Au

𝘔𝘜𝘛𝘊 𝘪𝘴 𝘢 𝘴𝘵𝘶𝘥𝘦𝘯𝘵-𝘭𝘦𝘥 𝘵𝘳𝘪𝘢𝘵𝘩𝘭𝘰𝘯 𝘤𝘭𝘶𝘣 𝘢𝘵 𝘔𝘦𝘭𝘣𝘰𝘶𝘳𝘯𝘦 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺, 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘴𝘵𝘶𝘥𝘦𝘯𝘵𝘴 𝘸𝘪𝘵𝘩 𝘵𝘳𝘢𝘪𝘯𝘪𝘯𝘨, 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘪𝘯 𝘦𝘯𝘥𝘶𝘳𝘢𝘯𝘤𝘦 𝘴𝘱𝘰𝘳𝘵𝘴.𝗙𝗶𝗿𝘀𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗼𝗻 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟰𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- 𝗙𝗼𝘂𝗻𝗱𝗲𝗱 & 𝗦𝗰𝗮𝗹𝗲𝗱: Built the club from scratch into a recognized, sustainable organization with strong retention within 𝟏 year.- 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Led a 𝟏𝟎 member committee, fostering high satisfaction and retention within the team.- 𝗠𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 𝗚𝗿𝗼𝘄𝘁𝗵: Grew to 𝟕𝟏 members, with 𝟏𝟕 active and 𝟓𝟒 non-active members.- 𝗘𝘃𝗲𝗻𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Organized 𝟐 on-campus triathlon 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻𝘀, attracting 𝟏𝟎𝟎+ attendees and 𝟕𝟎 sign-ups.- 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗺𝗽𝗮𝗰𝘁: Launched 𝟐 successful marketing campaigns using newsletters, posters, social media posts, videos, and collaborations, driving event engagement and sign-ups.- 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗮𝗺: Ran 𝟐-𝟑 weekly sessions (swim, bike, run) for members of all skill levels.- 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗥𝗲𝗮𝗰𝗵: Expanded Instagram reach to 𝟮𝟰𝗸 users, achieving 𝟳𝟮𝗸 impressions in 2024.- 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Secured partnerships with local triathlon organizations, improving training quality and member experience.

Melbourne, Victoria, Au

𝘋𝘦𝘤𝘬𝘭𝘦 𝘪𝘴 𝘢 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘧𝘰𝘶𝘯𝘥𝘦𝘥 𝘢𝘵 𝘔𝘦𝘭𝘣𝘰𝘶𝘳𝘯𝘦 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺, 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘵𝘰 𝘧𝘢𝘤𝘪𝘭𝘪𝘵𝘢𝘵𝘦 𝘵𝘦𝘢𝘮-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘢𝘯𝘥 𝘵𝘳𝘪𝘷𝘪𝘢.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- 𝗕𝗼𝗼𝘀𝘁𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲: Increased conversion rate from 𝟮𝟬% (general visitors) to 𝟯𝟳% for blog-referred visitors by directing targeted traffic to high-converting pages.- 𝗦𝗘𝗢 𝗚𝗿𝗼𝘄𝘁𝗵: Generated 𝟭𝗞 monthly organic visitors through SEO-driven blog articles with a 𝟮.𝟱% download conversion rate.- 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Crafted 𝟮𝟱+ blog articles, establishing Deckle’s expertise in engagement topics. Launched targeted blog 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 to reach diverse audiences.- 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Increased referring domains by 𝟭𝟮𝟰% and backlinks by 𝟵𝟰% within one year.- 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Achieved a 𝟭𝟬% increase in reader time and traffic with each successive article.- 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Developed and launched 𝟯 blog-integrated game templates to enhance site ranking and user experience.- 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Produced, edited, and published 𝟱 video posts, reaching 𝟰𝗞 views across platforms.- 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Improved website readability and design with team efforts, and co-crafted email newsletters reaching a 𝟮.𝟭𝗞 audience via MailChimp.

Wowvision is a premier ophthalmology clinic in Shanghai, specializing in Implantable Collamer Lens (ICL) surgery for myopia patients. Our focus on strategic marketing enhances brand visibility and drives awareness around ICL surgery.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Achieved and exceeded sales targets through strategic outreach and client engagement.- Built and maintained strong client relationships, providing personalized consultations.- Developed and managed compelling social media content to increase brand awareness.- Designed and executed targeted marketing campaigns to promote ICL services.

Completed a month-long internship at one of China’s top media companies, gaining firsthand experience in multimedia journalism. Collaborated with industry professionals and contributed to projects that deepened my understanding of Chinese-language media operations.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Drafted engaging articles on current events and cultural topics.- Assisted in multimedia production, enhancing my skills in content creation.- Conducted interviews with key sources to support news stories.- Investigated news events to provide accurate and timely information.- Supported editorial tasks, including fact-checking and content editing.

Master'S Degree, Marketing And Communications

Bachelor'S Degree, Public Relations