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๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฒ๐๐๐ถ๐๐ฒ ๐ฆ๐๐ข ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ & ๐จ๐ป๐ถ๐๐ฒ๐ฟ๐๐ถ๐๐ ๐ฆ๐ฝ๐ผ๐ฟ๐๐ ๐๐น๐๐ฏ ๐ฃ๐ฟ๐ฒ๐๐ถ๐ฑ๐ฒ๐ป๐Nearly ๐ฎ ๐๐ฒ๐ฎ๐ฟ๐ of experience in B2B marketing, specializing in organic growth, content optimization, and brand visibility. In my role as Club President, I lead initiatives to engage students, build strategic partnerships, and drive our clubโs reach across digital channels.๐๐ฒ๐ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐:- ๐๐๐ & ๐พ๐ค๐ฃ๐ฉ๐๐ฃ๐ฉ ๐๐ฅ๐ฉ๐๐ข๐๐ฏ๐๐ฉ๐๐ค๐ฃ: Increased monthly organic visitors to ๐ญ,๐ฌ๐ฌ๐ฌ+ through keyword research, on-page SEO, and link-building strategies, driving ๐ณ๐ฌ% of total search traffic.- ๐๐ง๐ค๐ฌ๐ฉ๐ ๐ผ๐ฃ๐๐ก๐ฎ๐ฉ๐๐๐จ: Achieved a ๐ญ๐ฌ% increase in traffic and reading time across ๐ฎ๐ฑ+ articles by leveraging insights from Google Analytics and SEMrush.- ๐๐ค๐๐๐๐ก ๐๐๐๐๐ ๐๐ข๐ฅ๐๐๐ฉ: Reached ๐ฎ๐ฐ๐ธ accounts and garnered ๐ณ๐ฎ๐ธ impressions in 2024 on Instagram, with two viral posts expanding our online presence.- ๐๐ซ๐๐ฃ๐ฉ ๐๐๐๐๐๐ง๐จ๐๐๐ฅ: Organized triathlon Race on Melbourne Uni Campus with ๐ญ๐ฌ๐ฌ+ participants, coordinating cross-functional efforts to maximize impact through digital marketing campaigns. Meanwhile, hosted regular training ๐ฎ-๐ฏ weekly sessions for ๐ฎ semesters.๐ฆ๐๐ข | ๐ฆ๐ค๐ | ๐ง๐ฎ๐ฏ๐น๐ฒ๐ฎ๐ | ๐ ๐ฎ๐ถ๐น๐ฐ๐ต๐ถ๐บ๐ฝ | ๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ | ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐ | ๐ฆ๐๐ ๐ฟ๐๐๐ต | ๐๐ฎ๐๐ฎ ๐๐ป๐ฎ๐น๐๐๐ถ๐ | ๐ง๐ฒ๐ฎ๐บ ๐๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ปAs an Ironman triathlete, my role aligns with my passion for endurance sports and fostering a dynamic, supportive community. Iโm eager to leverage data-driven strategies and technical SEO skills to deliver impactful results. Feel free to connect at ๐๐ถ๐ต๐ผ๐ป๐ด๐๐๐ญ๐ฎ@๐ด๐บ๐ฎ๐ถ๐น.๐ฐ๐ผ๐บ.
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CopywriterSalt & FuesselMelbourne, Vic, Au -
PresidentMelbourne University Triathlon Club Aug 2023 - Present๐๐๐๐ ๐ช๐ด ๐ข ๐ด๐ต๐ถ๐ฅ๐ฆ๐ฏ๐ต-๐ญ๐ฆ๐ฅ ๐ต๐ณ๐ช๐ข๐ต๐ฉ๐ญ๐ฐ๐ฏ ๐ค๐ญ๐ถ๐ฃ ๐ข๐ต ๐๐ฆ๐ญ๐ฃ๐ฐ๐ถ๐ณ๐ฏ๐ฆ ๐๐ฏ๐ช๐ท๐ฆ๐ณ๐ด๐ช๐ต๐บ, ๐ฑ๐ณ๐ฐ๐ท๐ช๐ฅ๐ช๐ฏ๐จ ๐ด๐ต๐ถ๐ฅ๐ฆ๐ฏ๐ต๐ด ๐ธ๐ช๐ต๐ฉ ๐ต๐ณ๐ข๐ช๐ฏ๐ช๐ฏ๐จ, ๐ค๐ฐ๐ฎ๐ฑ๐ฆ๐ต๐ช๐ต๐ช๐ฐ๐ฏ, ๐ข๐ฏ๐ฅ ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ต๐บ ๐ช๐ฏ ๐ฆ๐ฏ๐ฅ๐ถ๐ณ๐ข๐ฏ๐ค๐ฆ ๐ด๐ฑ๐ฐ๐ณ๐ต๐ด.๐๐ถ๐ฟ๐๐ ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐ผ๐ป ๐๐ฒ๐ฏ๐ฟ๐๐ฎ๐ฟ๐ ๐ฎ๐ฌ๐ฎ๐ฐ๐๐ฒ๐ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐:- ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฑ & ๐ฆ๐ฐ๐ฎ๐น๐ฒ๐ฑ: Built the club from scratch into a recognized, sustainable organization with strong retention within ๐ year.- ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Led a ๐๐ member committee, fostering high satisfaction and retention within the team.- ๐ ๐ฒ๐บ๐ฏ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐๐ฟ๐ผ๐๐๐ต: Grew to ๐๐ members, with ๐๐ active and ๐๐ non-active members.- ๐๐๐ฒ๐ป๐ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐: Organized ๐ on-campus triathlon ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐ผ๐ป๐, attracting ๐๐๐+ attendees and ๐๐ sign-ups.- ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐บ๐ฝ๐ฎ๐ฐ๐: Launched ๐ successful marketing campaigns using newsletters, posters, social media posts, videos, and collaborations, driving event engagement and sign-ups.- ๐ง๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ: Ran ๐-๐ weekly sessions (swim, bike, run) for members of all skill levels.- ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ฅ๐ฒ๐ฎ๐ฐ๐ต: Expanded Instagram reach to ๐ฎ๐ฐ๐ธ users, achieving ๐ณ๐ฎ๐ธ impressions in 2024.- ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ๐: Secured partnerships with local triathlon organizations, improving training quality and member experience. -
Seo Specialist & Content CreatorDeckle Mar 2023 - PresentMelbourne, Victoria, Au๐๐ฆ๐ค๐ฌ๐ญ๐ฆ ๐ช๐ด ๐ข ๐ด๐ฐ๐ง๐ต๐ธ๐ข๐ณ๐ฆ ๐ค๐ฐ๐ฎ๐ฑ๐ข๐ฏ๐บ ๐ง๐ฐ๐ถ๐ฏ๐ฅ๐ฆ๐ฅ ๐ข๐ต ๐๐ฆ๐ญ๐ฃ๐ฐ๐ถ๐ณ๐ฏ๐ฆ ๐๐ฏ๐ช๐ท๐ฆ๐ณ๐ด๐ช๐ต๐บ, ๐ฅ๐ฆ๐ด๐ช๐จ๐ฏ๐ฆ๐ฅ ๐ต๐ฐ ๐ง๐ข๐ค๐ช๐ญ๐ช๐ต๐ข๐ต๐ฆ ๐ต๐ฆ๐ข๐ฎ-๐ฃ๐ถ๐ช๐ญ๐ฅ๐ช๐ฏ๐จ ๐ข๐ค๐ต๐ช๐ท๐ช๐ต๐ช๐ฆ๐ด ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ๐ช๐ป๐ฆ๐ฅ ๐ค๐ฉ๐ข๐ญ๐ญ๐ฆ๐ฏ๐จ๐ฆ๐ด ๐ข๐ฏ๐ฅ ๐ต๐ณ๐ช๐ท๐ช๐ข.๐๐ฒ๐ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐:- ๐๐ผ๐ผ๐๐๐ฒ๐ฑ ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐ฅ๐ฎ๐๐ฒ: Increased conversion rate from ๐ฎ๐ฌ% (general visitors) to ๐ฏ๐ณ% for blog-referred visitors by directing targeted traffic to high-converting pages.- ๐ฆ๐๐ข ๐๐ฟ๐ผ๐๐๐ต: Generated ๐ญ๐ monthly organic visitors through SEO-driven blog articles with a ๐ฎ.๐ฑ% download conversion rate.- ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐: Crafted ๐ฎ๐ฑ+ blog articles, establishing Deckleโs expertise in engagement topics. Launched targeted blog ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ to reach diverse audiences.- ๐๐ถ๐ป๐ธ ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด: Increased referring domains by ๐ญ๐ฎ๐ฐ% and backlinks by ๐ต๐ฐ% within one year.- ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Achieved a ๐ญ๐ฌ% increase in reader time and traffic with each successive article.- ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐-๐๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Developed and launched ๐ฏ blog-integrated game templates to enhance site ranking and user experience.- ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐ผ๐ป: Produced, edited, and published ๐ฑ video posts, reaching ๐ฐ๐ views across platforms.- ๐๐ฟ๐ผ๐๐-๐๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Improved website readability and design with team efforts, and co-crafted email newsletters reaching a ๐ฎ.๐ญ๐ audience via MailChimp. -
Sales And Marketing InternWowvision Nov 2021 - Mar 2022Wowvision is a premier ophthalmology clinic in Shanghai, specializing in Implantable Collamer Lens (ICL) surgery for myopia patients. Our focus on strategic marketing enhances brand visibility and drives awareness around ICL surgery.๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐:- Achieved and exceeded sales targets through strategic outreach and client engagement.- Built and maintained strong client relationships, providing personalized consultations.- Developed and managed compelling social media content to increase brand awareness.- Designed and executed targeted marketing campaigns to promote ICL services.
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Assistant To The EditorIfeng๏ผJiangsu Jun 2018 - Jul 2018Completed a month-long internship at one of Chinaโs top media companies, gaining firsthand experience in multimedia journalism. Collaborated with industry professionals and contributed to projects that deepened my understanding of Chinese-language media operations.๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐:- Drafted engaging articles on current events and cultural topics.- Assisted in multimedia production, enhancing my skills in content creation.- Conducted interviews with key sources to support news stories.- Investigated news events to provide accurate and timely information.- Supported editorial tasks, including fact-checking and content editing.
Leo Wu Education Details
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University Of MelbourneMarketing And Communications -
Seton Hall UniversityPublic Relations
Frequently Asked Questions about Leo Wu
What company does Leo Wu work for?
Leo Wu works for Salt & Fuessel
What is Leo Wu's role at the current company?
Leo Wu's current role is Copywriter.
What is Leo Wu's email address?
Leo Wu's email address is le****@****.com.au
What schools did Leo Wu attend?
Leo Wu attended University Of Melbourne, Seton Hall University.
Who are Leo Wu's colleagues?
Leo Wu's colleagues are Rajiv Agarwal, Jean Christophe Lemoine, Sajan Deora, Alvaro Alves, Richard Fuessel, Rohan Tiwari.
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