Leo Armenta Butt Email & Phone Number

London Area, United Kingdom

London, United Kingdom

As the Marketing and Growth lead on the Leadership Team, I have been responsible fordeveloping and executing the company’s marketing strategy, building a high-performing team,and leveraging key digital channels to drive significant profit and revenue. My role involves notonly shaping the strategic direction but also ensuring the delivery of measurable results thatalign with the company’s growth objectives.Key Focus Areas and Achievements:☆ Drove over 2 million platform sign-ups (conversions) through targeted marketing strategies.☆ Achieved more than 500% revenue growth since joining the company.☆ Developed and executed a paid marketing strategy, growing channels from 0% to 40% oftotal revenue, becoming essential revenue drivers for the business.☆ Delivered a 60%+ ROI on total marketing spend throughout my tenure through consistentlyoptimising media investment.☆ Grew SEO traffic and revenue steadily in an increasingly competitive market.☆ Created a custom review collection flow, earning a 4.9/5 Trustpilot score from over 6,000reviews.☆ Built, led, and scaled high-performing marketing teams, responsive to market conditions andbusiness needs, with diversity and inclusivity as core values.☆ Developed an in-house AI-powered SEO content solution, driving large-scale organic trafficat a low cost.☆ Key contributor within the leadership team, providing sector expertise to shape overallbusiness direction and strategy.☆ Tailored marketing strategies to balance demand and supply in the marketplace effectively.☆ Designed and implemented an advanced reporting system for accurate forecasting andmodelling, used by internal teams and stakeholders (e.g., board packs).

London, United Kingdom

As the first full-time marketing hire, I focused on growth-hacking across all areas of the digitalmarketing mix. Working closely within a small, cross-functional team, I quickly developed adeep understanding of the start-up environment, leveraging my broader business acumen todrive fast and meaningful growth, leading to me building an in-house marketing team.Key Focus Areas and Achievements:☆ Collaborated with the B2C/Supply team to refine the public-facing offering.☆ Rapidly tested a range of paid channels/products to generate traffic and leads.☆ Built profitable PPC accounts delivering thousands of leads per day across multipleplatforms.☆ Led SEO, driving substantial organic traffic, conversions, and revenue through technical andcontent-based projects.☆ Developed and managed email marketing strategies, creating conversion-focused emailcampaigns.☆ Owned conversion rates, launched A/B tests, and implemented CRO improvements thatsignificantly boosted site conversion and revenue.☆ Managed company-wide reporting, forecasting and performance budgeting.

London, United Kingdom

In this fast-paced agency environment I quickly developed expertise across the fullspectrum of digital marketing channels by leading projects and campaigns formajor accounts such as Match.com, Three, and Care UK, while personally owningtwo medium-sized accounts. My focus was on building a generalist skillset, gaininga top-level understanding of digital marketing as a whole.Key Focus Areas and Achievements:☆ PPC: Built and managed numerous Paid Search accounts with diverse goals andbudgets.☆ SEO (Content & Technical): Led successful link-building projects (gaininghundreds of valuable backlinks), managed freelance content creators,personally created and optimised content.☆ CRM/Email Marketing: Created and optimised impactful email campaignstargeting existing and potential customers (pre-GDPR).☆ CRO & UX: Collaborated with dev and design teams to deliver and optimisedigital products.☆ Social (Organic & Paid): Managed large accounts on platforms such asFacebook, Instagram, Twitter, LinkedIn, and Snapchat.

London, United Kingdom

Working across multiple digital-content projects with varying objectives.☆ Projects included: producing over 50,000 words of optimised content for a public enterprise site, based on technical expertise & industry knowledge☆ Originally commissioned to write a limited amount of technical content in the form of 'Specialist Articles', as my role in the project developed, my brief expanded☆ The varying projects I worked on received substantial website traffic and resulted in an array of backlinks and mentions across the board☆ During my time as a Content Producer, I managed freelance resources as well as strategising and executing a strict content calendar to ensure the delivery and success of projects.

London, United Kingdom

During this full-time internship, my role predominately consisted of extensive market research critical for informing marketing plans for clients. My particular focus was on Outdoor, Print and Digital Marketing channels. During this role, I underwent professionally accredited training for the following industry tools:☆ Google Analytics Academy☆ Google Adwords Certification☆ Facebook Blueprint☆ MediaTel☆ WARC☆ TGI Inform☆ Nielson Ad-Dynamix☆ TelMar As well as generating overall communications strategies, live industry research was constantly carried out to match client budgets, campaign pricing and timing strategy – Presenting clients with communications solutions quickly and efficiently was an important aspect of my responsibilities. This internship gave me valuable insight into the way in which the marketing and media arenas operate. Working alongside digital marketers across all platforms provided a great opportunity to experience the variety of marketing tools and the potential they have to reach consumers (Such as PPC, SEO, Social Media Marketing as well as traditional online segmentation methods). Trading ad space and negotiating rates was also a major part of my responsibilities within this role.

Oxford, United Kingdom

I was responsible for a number of tasks, including sales and customer services, both pre and post purchase. I also trained new staff members and supervised stock management, including stock-taking and ordering new and existing products from a range of B2B distributors.

Oxford, England

During my time in Sixth Form I volunteered teaching and mentoring a group of Key Stage 3 students at The Cherwell School. This included overseeing completion of a range of developmental extra-curricular activities.

Oxford, United Kingdom

Pioneering international research project monitoring forest ecosystem processes and tree dynamics in relation to climate change. Part of an international research team, I was responsible for collecting data, where accuracy and attention to detail were essential - This was a part-time role held during School Holidays

Ba Hons, Marketing With Advertising Management, Marketing, First Class (Hons)

Activities and Societies: BUCS championship gold medal winner in rowingMy degree course encompassed a range of topics including economics.

10 Gcse'S & 4 A Levels, Economics, Psychology, Theatre Studies, And Anatomy & Physiology