As the Head of Product, I spearheaded the development of comprehensive business models, pricing strategies, and go-to-market plans, each uniquely crafted to address the specific demands of our clients within the financial sector. I led the end-to-end creation of our financial education platform, transforming it from a visionary concept to a fully executed product. My strategic approach incorporated AI technology, wireframing, prototyping, gamification, and financial well-being scoring, ensuring a smooth and engaging user experience. This initiative was driven by a commitment to making financial education enjoyable and impactful, ultimately aiming to enhance the financial lives of our users.

As a Product Principal at Thoughtworks, I successfully cultivated client relationships and developed strategic solution proposals, resulting in over $30 million in sales pursuits. My comprehensive research ensured informed decision-making and innovative approaches. I efficiently managed geographically remote teams, fostering collaboration, communication, and high-performance delivery. Additionally, I drove successful partnerships with Google Cloud, AWS, and Stripe, leveraging their resources and expertise to enhance strategic solutions.In my role as Lead Product Manager for Aceros Guatemala, I managed the B2B platform, allowing AG clients to shop and track their orders. I prototyped, created wireframes, roadmapped, and defined KPIs and OKRs, and integrated the platform with SAP. I designed the business model and conducted market, user, and technology research for the B2C marketplace, creating visual designs, prototypes, and roadmaps. I also coached in product thinking, managed change, and led organizational transformation within the Digital Transformation Office.At Workrise, I led the product and engineering assessment for future remediation and served as the Product Manager in the invoicing domain to integrate with Netsuite. I defined KPIs, OKRs, MoS, product use cases, process & user experience mapping, and strategic roadmapping, achieving 60% invoicing automation. I coached in product management and development and conducted business and user research, driving impactful results for the organization.

During my tenure at Banco Pichincha as Senior Product Designer from 2019 to 2021, I spearheaded the digital transformation of sales processes and products, adapting them into Salesforce Retail CRM. This initiative involved extensive business, market, and user research to inform strategic solutioning and CX strategy. I managed a sales team of 15, ensuring seamless adoption of the new tool, resulting in an impressive 95% adoption rate and 68% user engagement.Utilizing the Salesforce Design System, I created wireframes and prototypes, progressing from low to high-resolution mockups. To validate design decisions, I conducted rigorous usability testing, refining the user experience iteratively. Moreover, I led research operations, establishing research practices organization-wide to support ongoing innovation and improvement.Central to my role was the definition of MVP strategy and roadmapping for Enterprise CRM, aligning product development with business objectives and user needs. This experience honed my skills in change management, communication strategy, and effective team leadership, driving tangible outcomes in digital transformation within a dynamic financial environment.

During my role as Senior Product Designer at Thoughtworks for NYU Langone Giving from 2018 to 2019, I specialized in guiding product design through meticulous business and design research, shaping UX strategy, and defining product development. I played a pivotal role in conducting comprehensive product discovery, ensuring alignment with user needs and business goals.My contributions included the creation of detailed wireframes and prototypes for web applications, leveraging insights from user research to iterate and refine designs effectively. I crafted intuitive UI designs, spanning from low-fidelity mockups to high-resolution visuals that enhanced user interaction and satisfaction.Critical to my responsibilities was mapping the user experience journey and managing UX debt, fostering continuous improvement in usability and interface design. This experience at the intersection of technology and healthcare strengthened my expertise in user-centric design practices and collaborative product development within a remote, dynamic environment.

In this dual role, I led the design of innovative business models while nurturing client relationships, ensuring alignment with strategic objectives and market demands.Additionally, I managed operations at a digital fabrication lab, overseeing production processes and maintaining high standards of quality and efficiency. My responsibilities included conducting comprehensive research across multiple domains, including market analysis, user behavior, emerging technologies, and ergonomic considerations.I excelled in translating research insights into tangible outcomes, designing, prototyping, and delivering both physical and digital products that met exacting standards of functionality and aesthetic appeal. As a recognized expert in digital fabrication, I guided projects from concept to completion, leveraging advanced techniques to achieve optimal results.This experience not only sharpened my skills in product design and development but also deepened my understanding of entrepreneurial ventures, fostering creativity, innovation, and sustainable business practices in a competitive market landscape.

I played a pivotal role in advancing open-source hardware and software initiatives. I designed a robust business model that supported the organization's goals of promoting citizen science and environmental monitoring.My responsibilities included conducting comprehensive research across market trends, user behaviors, and emerging technologies, which informed strategic product decisions. I developed and executed product strategies that aligned with user needs and organizational objectives, driving innovation and enhancing user experience.In addition to shaping product vision and strategy, I applied my expertise in UX and UI design to create intuitive and visually compelling interfaces. As a Front-End Developer, I implemented these designs, ensuring seamless integration of user-centric features and functionalities.This experience not only deepened my proficiency in product design and development but also reinforced my commitment to leveraging technology for positive societal impact. It provided me with valuable insights into agile methodologies, collaborative teamwork, and the intersection of design, technology, and community engagement.

I held the dual role of Senior Product Designer and Scrum Master at Plataforma Bluuee in Quito, Ecuador, where I drove innovative product development initiatives. I spearheaded the design of robust business models and conducted extensive research across market dynamics, user preferences, and emerging technologies.My contributions extended to shaping the product vision, strategy, and roadmapping processes, ensuring alignment with organizational goals and market demands. Leveraging agile methodologies, I practiced servant leadership as a Scrum Master, fostering a collaborative and productive team environment. I excelled in facilitating agile ceremonies, managing dependencies, backlogs, and prioritization efforts to streamline workflow and enhance project delivery efficiency.Central to my role was the creation of high-fidelity and functional prototypes, translating conceptual ideas into tangible user experiences that met both functional requirements and aesthetic standards. I monitored and reported progress, ensuring transparency and alignment with stakeholders throughout the development lifecycle.This experience not only sharpened my skills in product design and agile project management but also reinforced my ability to drive innovation, foster collaboration, and deliver impactful solutions in dynamic and challenging environments.

Throughout my career, I have excelled in driving UX and UI initiatives that optimize user value and enhance product effectiveness. I specialize in strategically sequencing new feature implementations to maximize user impact and project success. My expertise extends to comprehensive market, user, and technology research, ensuring robust project viability assessments and informed strategy formulation for user behavior change.I have led UI redesign projects, transforming existing and new interfaces with a keen focus on usability and aesthetic appeal. My hands-on approach includes meticulous design execution and seamless handoff to development teams, facilitating smooth implementation processes and achieving high-quality outcomes.Moreover, I have applied my skills in designing data visualization artboards and dashboards for brand marketing and business analysis purposes. These visualizations not only communicate complex data effectively but also empower stakeholders to make informed decisions and drive organizational growth.My versatile experience spans across various domains, blending creativity with analytical rigor to deliver impactful solutions that meet user needs and business objectives.

I held the role of Multimedia Director, overseeing diverse projects with a focus on client satisfaction and operational excellence. I managed client accounts, ensuring alignment with requirements and maintaining advertising placements within budget constraints.My responsibilities encompassed full project lifecycle management, including risk assessment, dependency management, production oversight, delivery strategy formulation, and technological strategy implementation. I effectively managed external providers, optimizing resources and ensuring timely project delivery to meet client expectations.As a leader, I prioritized coaching and mentoring team members, fostering a collaborative and growth-oriented work environment. This approach not only enhanced team performance but also contributed to the professional development and skill enhancement of individual team members.My tenure at elespacio sharpened my abilities in strategic client management, project leadership, and team development, positioning me as a versatile professional capable of delivering impactful results in dynamic and competitive environments.

Owner of the design studio. Director and project manager on multimedia projects.

Studio owner and multimedia project manager and director for advertising.