Leonardo Da Silveira
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Leonardo Da Silveira Email & Phone Number

Head of Product Design and Content at LYNX B.V. Germany Branch
Location: Berlin, Germany 5 work roles 3 schools
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✓ Verified August 2026 3 data sources Profile completeness 100%

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Current company
LYNX B.V. Germany Branch
Role
Head of Product Design and Content
Location
Berlin, Germany
Company size
59 employees

Who is Leonardo Da Silveira? Overview

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Quick answer

Leonardo Da Silveira is listed as Head of Product Design and Content at LYNX B.V. Germany Branch, a with 59 employees, based in Berlin, Germany. AeroLeads shows a matched LinkedIn profile for Leonardo Da Silveira.

Leonardo Da Silveira previously worked as Head of Design and Content at Lynx B.V. Germany Branch and Head of Brand at Lynx B.V. Germany Branch. Leonardo Da Silveira holds Breakthrough Customer Experience (Cx) Strategy from Mit Sloan School Of Management.

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LYNX B.V. Germany Branch

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Profile bio

About Leonardo Da Silveira

Head of Brand | Digital Strategy Expert | Growth-Driven LeadershipAs a seasoned marketing and branding professional with over 20 years of experience, I specialize in building and scaling high-performing brands through a mix of creative innovation and data-driven decision-making. My expertise lies in leading global teams, transforming brands, and driving customer-centric growth strategies that generate measurable business impact.Key Achievements:Brand Leadership: Currently head of brand at LYNX, overseeing cross-functional brand management for 10 countries. Created a scalable asset production system that doubled designer output, enhanced digital workflows, and streamlined brand campaign operations.Data-Driven Strategy: Led the implementation of customer research initiatives, linking user journey data with transactional metrics to identify growth opportunities. I’m skilled in turning complex data insights into actionable strategies that resonate with customers and deliver tangible results.Product Development & UX: Built high-fidelity prototypes and agile frameworks, aligning design and development teams to ensure consistent delivery of superior user experiences. Expertise in mapping user behavior to drive both product development and branding initiatives.Customer-Centric Innovation: Co-founded Couchsurfing, which grew to serve over 14 million users across 200,000 cities. Developed and maintained the brand identity for 15 years, helping the platform become a global pioneer in social networking for travelers.Global Campaign Execution: Managed large-scale brand campaigns and advertising efforts to drive top-of-mind awareness. Worked with country leaders to localize content, ensuring brand consistency across international markets.Skills: Brand Strategy, Marketing Leadership, Creative Direction, Data Analysis, UX Prototyping, Product Innovation, Cross-Functional Team Management, Agile Design Processes, Customer Research, Campaign OptimizationCertifications:Product Sprint | Brand SprintBreakthrough CX Strategy – MIT SloanMini MBA in Brand Management – Marketing WeekLanguages: Fluent in Portuguese and English, with working proficiency in Spanish and French.

Listed skills include Project Management, Adobe Creative Suite, Social Media, Product Development, and 39 others.

Current workplace

Leonardo Da Silveira's current company

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LYNX B.V. Germany Branch
Lynx B.V. Germany Branch
Head of Product Design and Content
Berlin, DE
Website
lynxbroker.de
Employees
59
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5 roles · 27 years

Leonardo Da Silveira work experience

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Head Of Brand

Lynx B.V. Germany Branch

Berlin Area, Germany

Head of an internal creative unit serving 18 departments in 10 countries, delivering thousands of brand assets across all digital media types. - Agency workflow: created an asset production workflow to automate ad campaign assets in a streamlined manner, unifying content creation and localization with visual asset automation in Figma, doubling designer output. - Brand management: Executes regular brand diagnosis and evaluations, defined the brand position and brand codes, funnels, and objectives, and worked with country heads on associated brand campaigns. Design system: Implemented the methodology for designers to deliver ready-to-go annotated assets to developers, documented voice and tone guides for writers, and employer branding manuals for teams.- Customer experience: working with heads of departments to map user journeys in order to understand the link between the user and business value.- Art direction: aligning designers with guidelines, helping 10 artists be productive while preserving creative control.- Customer Feedback: designed a tool to help the company source and test ideas with customers, and improve how the company solves our customer's most pressing pain points. - Customer research: collaborated with a team of researchers to bring to life research on customer types allowing the company to better understand the link between customer profiles, user, and transaction data.- UX Prototyping: built the architecture, processes, and team responsible for building high-fidelity prototypes (down to micro-interactions) - Agile design: Created the agile-inspired design operational funnel currently used by the marketing team- Campaigns design: responsible for advertising campaigns (top-of-mind awareness, and consideration) and monitoring results through regular before and after surveys. - Digital asset Management: created the framework for securing digital assets rights, so every work asset is directly attributed to a live asset online.

Head Of Brand Marketing

Hackmind

Berlin Area, Germany

- Created a training program modeled after Y Combinator- Create a full A-Z product and brand design playbook for teams to ideate, create, and present startup concepts and business plans in 3 months- Helped 16 teams to design their startups from scratch: from double diamond workshops to roadmap to kanban planning- Recruited 32 Ph.D. scientists and academics to start Deep tech and artificial intelligence companies from scratch. - Assembled and managed a team of 100+ advisors to advise on matters of business, technology, and science.

2016 - 2017 ~1 yr

Head Of Brand, Founder

Couchsurfing International

San Francisco, California, United States

Co-founded this early internet social networking giant, having played a vital product and branding role for over 15 years. Today, 14+ million travelers in 200 thousand cities around the world use the service.

2000 - 2015 ~15 yrs
Team & coworkers

Colleagues at LYNX B.V. Germany Branch

Other employees you can reach at lynxbroker.de. View company contacts for 59 employees →

SW Stephan Werner Stephan Werner Colleague at Lynx B.V. Germany BranchBerlin, Germany View → AG Antonio Gottschalg Antonio Gottschalg Colleague at Lynx B.V. Germany BranchBerlin, Germany View → HL Holger Lange Holger Lange Colleague at Lynx B.V. Germany BranchGermany View → TW Tim Winkler Tim Winkler Colleague at Lynx B.V. Germany BranchBerlin, Germany View → PR Paul Rohde Paul Rohde Colleague at Lynx B.V. Germany BranchPotsdam, Brandenburg, Germany View → TP Thu Pham Thu Pham Colleague at Lynx B.V. Germany BranchBerlin, Germany View → CF Carolin Fuchs Carolin Fuchs Colleague at Lynx B.V. Germany BranchBerlin, Germany View → ⚡A ⚡️⚡️Qadeer A. ⚡️⚡️Qadeer A. Colleague at Lynx B.V. Germany BranchBerlin Metropolitan Area, Germany View → RP Rick Plachetta Rick Plachetta Colleague at Lynx B.V. Germany BranchGermany View → BA Basem Al-Saokal Basem Al-Saokal Colleague at Lynx B.V. Germany BranchBerlin, Germany View →
3 education records

Leonardo Da Silveira education

FAQ

Frequently asked questions about Leonardo Da Silveira

Quick answers generated from the profile data available on this page.

What company does Leonardo Da Silveira work for?

Leonardo Da Silveira works for LYNX B.V. Germany Branch.

What is Leonardo Da Silveira's role at LYNX B.V. Germany Branch?

Leonardo Da Silveira is listed as Head of Product Design and Content at LYNX B.V. Germany Branch.

Where is Leonardo Da Silveira based?

Leonardo Da Silveira is based in Berlin, Germany while working with LYNX B.V. Germany Branch.

What companies has Leonardo Da Silveira worked for?

Leonardo Da Silveira has worked for Lynx B.V. Germany Branch, Hackmind, and Couchsurfing International.

Who are Leonardo Da Silveira's colleagues at LYNX B.V. Germany Branch?

Leonardo Da Silveira's colleagues at LYNX B.V. Germany Branch include Stephan Werner, Antonio Gottschalg, Holger Lange, Tim Winkler, and Paul Rohde.

How can I contact Leonardo Da Silveira?

You can use AeroLeads to view verified contact signals for Leonardo Da Silveira at LYNX B.V. Germany Branch, including work email, phone, and LinkedIn data when available.

What schools did Leonardo Da Silveira attend?

Leonardo Da Silveira holds Breakthrough Customer Experience (Cx) Strategy from Mit Sloan School Of Management.

What skills is Leonardo Da Silveira known for?

Leonardo Da Silveira is listed with skills including Project Management, Adobe Creative Suite, Social Media, Product Development, E Commerce, Marketing Online, Social Media Marketing, and Online Marketing.

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