Leo Blumberg Email & Phone Number

Birmingham, Al, Us

Franklin, Tn

A brand strategy and advertising consultancy.Providing Strategic Planning, Brand Strategy, Media & Marketing Research, Media Planning & Buying for clients, ad agencies and design firms.Help your brand or client "speak clearly through the noise" without shouting to a distracted, dis-interested and fragmented marketplace.Go to www.LeoBrandStrategy.com today!

Birmingham, Alabama Area

Provided strategic media planning and consumer research (PRIME: Lingo and Scarborough Media/Marketing) for in-house traditional media services group. ECA owns and operates campuses from coast to coast with two brands: Virginia College and Brightwood College.(Position eliminated in late May.)

Greater Nashville Area, Tn

Director of Account Planning & Strategic InformationProvided Account Planning leadership for creative message development and message delivery strategies. Wrote and edited creative briefs that directly impacted the final creative product. Prepared and coordinated primary and secondary research. Provided strategic insights to solve clients marketing and advertising problems. Involved in social media, SEM strategy and copy for agency and digital clients. Actively participated in new business presentations. Lead strategic planning, branding and naming assignments.Clients: Cogent HMG Healthcare, First Farmers Bank, CapWealth, Jarrard, Phillips, Cate & Hancock PR, Tennessee Health Management, , Puffy Muffin Dessert Bakery & Restaurant, Aimpoint, Red Dot Sights, Verlo Mattress, Ebonite Bowling, Famous Dave’s BBQ, KFC and Taco Bell.

Taught Advertising Media Planning during the 2007-2008 school year.

Greater Nashville Area, Tn

Vice President, Director of Media Planning - February, 2004 to September, 2004Member of the Account Planning team. Directed strategic media planning and developed media research solutions. Managed key accounts. Handled network cable and Hispanic network buying. Vice President, Media Director – September, 2002 to January, 2004Supervised a nine-person media department responsible for all media planning and buying. Duties included network cable buying and new business presentations. Coordinated partnership with Mediaedge:CIA on client and new business projects, Buntin’s global media management partner.Clients: Cracker Barrel, Chinet, The United Methodist Church, Dollar General, Purolator, Servpro, Tennessee Department of Tourist Development, O’Charley’s, and RBC Centura Bank.

Greater Nashville Area, Tn

Director of Account Planning & MediaDirected account planning on integrated direct response clients. Supervised all aspects of media management (internal and outsourced). Provided secondary and primary media/marketing research. Managed agency public relations firm. Wrote the agency’s crisis communications plan.Clients: KinderCare Learning Centers (1,200 centers nationwide), Mulberry Child Care and Preschool Centers, Keystone High School (distance learning), National Federation of Independent Business (NFIB), and Interworld Corporation (enterprise software).

Greater Birmingham Area

Vice-President, Media & Marketing ServicesMember of the Account Planning team. Led the expansion of the media department to a full-service department. Department grew from two junior buyers to a director, a broadcast supervisor, two planner/buyers, a print buyer and a media assistant. Computerized the media department.Clients: AmSouth Bank (Regions), Burton Golf Bags, Broilmaster Gas Grills, KinderCare Learning Centers, Alabama Department of Tourism, Sandestin Beach Resort, Baptist Health Systems, Children’s Hospital, Shaw Contract Carpets, Royal Cup Coffee, and United Chair.