Leo Carrilho Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Digital Media StrategySEM (Google, Bing) | Paid Social (Facebook, Instagram, TikTok, Snapchat, Pinterest) | Organic Social Strategy | Display Direct | Programmatic Media | Analytics (Google, Adobe) | Native Advertising

Toronto, Ontario, Canada

As a Talent Acquisition professional, I am passionate about connecting top talent with innovative companies. With a track record of success in full-cycle recruitment and talent management, I have experience in sourcing, screening, interviewing, and placing top talent in a variety of industries.My responsibilities include, but are not limited to:Designing and implementing recruitment strategies aligned with goals and objectivesCollaborating with hiring managers to understand unique talent needs and create hiring plansUtilizing diverse sourcing methods to attract top talent (e.g., social media, job boards, networking)Conducting thorough candidate assessments to identify the best-fit candidatesManaging candidate communication, scheduling, and feedback for an efficient recruitment processNegotiating offers and successfully closing candidates in collaboration with hiring managers.

Toronto, Canada Area

Digital Media operations towards diverse business goals. Awareness, traffic, engagement, lead generation, and e-commerce strategies. Direct Buys, SEM/PPC/, Programmatic, Paid, and Organic social on platforms such as Facebook, Instagram, Twitter, Linkedin, and Pinterest.Mentoring a team of digital strategists, delivering media programs, tactics, optimizationNew business, media audits, consumer journey maps, and brand personas.Reporting frameworks, sharing data, and insights through dashboards from diverse data sources.

Toronto, On, Canada

Improved the ability, knowledge and capabilities of the team’s digital advertising planning and management.Developed and maintained client dashboards and other data visualization services.Managed search and paid social campaigns, planning, implementing and optimizing performance metrics.Led implementation and use of platforms such as Google Merchant, Google Analytics, Google Tag Manager, and Amazon Seller Central.

Responsible for managing and mentoring a team of digital strategists, content creators and data scientists providing oversight of deliverables prior to client review. Managed data science solutions acquisition and led the development of proprietary digital products. Educated and supported clients on digital channel value, best practices and ongoing evaluation.Integrated the New Business cell, building credentials, pitches, organic growth opportunities, and designing data-based products and frameworks.

Responsible for managing and mentoring a team of 12 strategists. Negotiated contracts with media vendors on client’s behalf, designed measurement plans and reporting routines. Led budget control, forecast as well as strategic media planning.

Admotion is a global solutions company for planning, managing, delivering and reporting TV and online digital campaigns.Responsible for developing tailor-made technology based on advertising projects. Managed a team of designers and programmers creating new ad formats for publishers. Developed functionalities in the ad server’s platform admin.

Responsible for coordinating digital advertising projects for the different product departments. Coordinated internal resources and external agencies for the production of websites and landing pages (timetable, workflow, budget and layout approval). Coordinated external agencies, and upheld guidelines and brand safety specifications for materials produced internally and externally.Main Accomplishment: Implemented 8 “store in store” programs with major online retailers, administrating promotions and more than 300 product updates a month.

Responsible for negotiating contracts with media vendors on client’s behalf. Designed measurement plans, reporting routines and performed budget control and forecast. Implemented campaigns indirectly with media vendors and directly through self-service platforms (Google, Bing and Ad servers).Website: https://www.wunderman.com/