Hey there 👋 I’m Leo, a New York-based senior product designer. I help B2C e-commerce brands build impactful digital presences that convert. At Darkroom, I lead UI/UX design engagements focused on growth.I've transformed e-commerce websites to boost conversion, improve usability, and increase accessibility. I've also partnered with founders to design their MVP and take their digital product from 0→1.My design approach combines art and science to produce intuitive experiences that make human and business impact. I focus on iterating fast with high craft and always with a pulse on practicality.I partner with cross-functional team members including engineers, product managers, data analysts, and executive stakeholders to construct roadmaps, concept design solutions, and ship intuitive experiences that help users reach their goals.Previously, I was the first in-house designer at CR Studio producing and designing brand marketing assets for internal ventures including the agency's first retail product launch.Competencies: Product Design • UI/UX Design • Visual Design • Web Design • Design Sprints • User Flows • High-fidelity Prototyping • Information Architecture • Developer Hand-off • Implementation Guidance • Quality Assurance (QA) • Cross-platform Design (iOS, Web, Mobile, Desktop) • Responsive Design • E-Commerce Platforms • Shopify Integration • Conversion Rate Optimization (CRO)Programs: Figma • Adobe Creative Suite (Photoshop, Illustrator, InDesign) • FigJam • Keynote • Zeplin • ClickUp • Notion • Framer • Builder.io • Instant.soWant to connect? Feel free to reach me at leochangco@gmail.com.