Leo Chan is a driven and experienced individual in the field of marketing. Leo has recently served as an E-commerce and Digital Intern at Mentholatum (Asia Pacific) Limited. There, he played a significant role in building and launching an e-commerce website for Mentholatum and its subsidiary brands. He utilized data-driven insights from Google Analytics 4 to optimize website performance and enhance the customer experience. he has also served as a Marketing and Operation Trainee at eeVoices Limited, where he conducted market research for over 150 potential clients in the HKMA and MAS. Leo's professional journey also includes his current pursuit of an Integrated Bachelor of Business Administration Programme (Year 3) at The Chinese University of Hong Kong, specializing in Marketing and Entrepreneurship. Throughout his academic career, he has developed a strong foundation in business economics, accounting, finance, marketing, and management, complemented by a minor in journalism and communication.Beyond academics, he has also achieved notable success in the HKICPA Business Case Competition, securing the second runner-up position among over 2,500 tertiary students and 520 business proposals.With fluent proficiency in Cantonese, Mandarin, and English, Leo possesses excellent communication skills to engage effectively with diverse stakeholders. He is equipped with valuable technical expertise in tools such as Google Analytics 4, Adobe Creative Suite, and Microsoft Office Suite.