Sales, Partnerships And Growth
Responsible for Sales, Partnerships & Growth, I have led Nettle’s expansion across retail and food service, developing strategic partnerships, driving sales, and solidifying our reputation in the fine foods market. My work has contributed to substantial revenue growth, market positioning, and brand recognition.Key AchievementsRevenue Growth: Spearheaded high-impact partnerships and growth strategies that boosted product sales by over 40% and drove consistent double-digit year-on-year revenue growth.Network & Distribution Expansion: Built and expanded a network of new stockists, increasing independent partnerships by 37% year-on-year, strengthening brand presence across key markets and creating new revenue streams.Brand Building & Market Engagement: Established Nettle’s cult following at local markets across London and through targeted digital campaigns, growing brand engagement and follower counts attracting significant interest from new stockists, buyers, chefs and consumers alike.Profitability & Operational Excellence: Initiated efforts to identify and introduce new organic ingredient suppliers, contributing to a more efficient sourcing process supporting cost reduction goals and helped maintain high gross profit margins of up to 80% and net profit margins of 34%, all while prioritising premium quality and ethical standards.Product Innovation & Industry Recognition: Played a key role in the launch of award-winning products, contributing to Nettle achieving multiple industry awards and recognitions, reinforcing our standing as a leader in the plant-based organic and fermented fine foods sector.
