Leonardo Sampaio

Leonardo Sampaio Email and Phone Number

Product Designer / UX Designer / UI Designer/Designer de Produto
Leonardo Sampaio's Location
São Paulo, São Paulo, Brazil, Brazil
About Leonardo Sampaio

Email: leomoraes.sampaio@gmail.comPhone: +55 21 997953447Hi there, I´m Leo, full Product Designer with 3 years of experience in developing digital products and 3 specializations in UX/UI. I also have a solid background of over 10 years in digital marketing before migrating to UX.Some of my key achievements: - UX/UI Strategy Leadership at Clarios: I Led the UX/UI strategy for Clarios, a multinational manufacturer of Heliar batteries. I implemented a B2B website model in Brazil and shared the insights obtained with the global team.- Collaboration and Design:: I´ve worked with local and international teams to create high-quality navigation flows, wireframes, and prototypes. Additionally, I led user interviews and usability testing to ensure optimal user experiences.- Project Contribution for Google Assistant: I´ve played a key role as a product designer in all phases of a prominent project for Google Assistant, which was successfully replicated in several countries.Português:- Product Designer Pleno com 4 anos de experiência no desenvolvimento de produtos digitais e 3 especializações em UX / UI. Background de mais de 10 anos em marketing digital- Liderei a estratégia de UX/UI na Clarios, multinacional fabricante das baterias Heliar, implementando um modelo de site B2B no Brasil além de comunicar e compartilhar os insights obtidos com o time global- Colaborei com equipes locais e internacionais na criação de fluxos de navegação, wireframes e protótipos de alta qualidade, além de liderar entrevistas com usuários e testes de usabilidade- Como designer de produtos, contribuí em todas as fases de um projeto de destaque para o Google Assistant, que foi posteriormente replicado em diversos países

Leonardo Sampaio's Current Company Details

Product Designer / UX Designer / UI Designer/Designer de Produto
Leonardo Sampaio Work Experience Details
  • F Comunicação
    Product Designer
    F Comunicação Jan 2023 - May 2024
    São Paulo, Brazil
    I was hired to lead the UX initiatives for Clarios in Brazil, a large global company that produces the Heliar automotive batteries.The challenging project´s main goal was to encourage a new behavior of purchasing car batteries online, through a responsive B2B website (desktop and mobile).- Initially, I carried out benchmarking, mapping user journeys, field research and design thinking sessions.- I also conducted user research and interviews, defined navigation flows, created wireframes and prototypes for usability testing, developed high-fidelity interfaces and prototypes, documented usability improvements, and oversaw product development.Português: Como líder da área de UX, conduzi a implementação de um novo modelo de compra de baterias automotivas no Brasil através da construção de um site B2B.- Inicialmente, realizamos benchmarking, mapeamento de jornadas de usuários, pesquisa de campo e sessões de design thinking.- Também conduzi pesquisa e entrevistas com usuários, defini fluxos de navegação, criei wireframes e protótipos para testes de usabilidade, desenvolvi interfaces e protótipos de alta fidelidade, documentei melhorias de usabilidade e supervisionei o desenvolvimento do produto.
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  • Agência Benext
    Product Designer
    Agência Benext Jul 2020 - Feb 2021
    I worked as a product designer consultant in 4 big voice user experience projects for Google Assistant Brazil. I directly participated in all the design thinking stages (from scketch to delivery)Some of my deliveries included:- Agile methodology (Jira)- work done remotely with daily meetings - Wireframes and user flows based on the previous UX stages - Mid-high fidelity prototypes on Voice Flow (prototyping tool for voice interfaces)- Usability testingPortuguês:Trabalhei como consultor de design de produto em 4 grandes projetos de experiência do usuário de voz para o Google Assistant Brasil. Participei diretamente de todas as etapas do design thinking (do esboço à entrega).Algumas das minhas entregas incluíram:- Metodologia ágil (Jira) - trabalho realizado remotamente com reuniões diárias- Wireframes e fluxos de usuários baseados nas etapas anteriores de UX- Protótipos de média a alta fidelidade no Voice Flow (ferramenta de prototipagem para interfaces de voz)- Testes de usabilidade
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  • Boundary Equipment Co. Ltd.
    Digital Marketing Coordinator / Ux Consultant
    Boundary Equipment Co. Ltd. Nov 2019 - Feb 2020
    Vancouver, British Columbia, Canada
    - Coordinated all the UX and digital marketing efforts and proposals delivered by our ad agency. - Reviewed user journeys, sitemaps, wireframes - Developed a strategic marketing plan with digital initiatives for all 5 companies of the Boundary Group.
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  • Gbp Consulting
    User Experience Designer
    Gbp Consulting Jun 2019 - Sep 2019
    Vancouver, British Columbia, Canada
    I was hired to develop a mid-fidelity prototype as part of my work portion at the 1 year UX work-study program at Red Academy. During 4 months, some of my roles included:- User interviews - Surveys- User journey map- User flow- Prototype- Testing
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  • Shv Energy
    Senior Digital Marketing Analyst
    Shv Energy Jan 2017 - Dec 2017
    Rio De Janeiro, Rio De Janeiro
    - Managed the digital marketing agency over all the company´s major projects. - Coordinated Branding and Leads campaigns on YouTube and Facebook- Reviewed and suggested improvements on digital communication pieces- Google Analytics / Hotjar Management- Coordination of Facebook performance campaigns (app downloads/gas cylinders orders)- B2B Performance Campaigns (Google Ad network / Email Marketing- Landing Pages Management: tracking, measuring ads performance
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  • Viseo Estônia
    Sales And Digital Marketing Manager
    Viseo Estônia May 2015 - Jan 2017
    Rio De Janeiro, Rio De Janeiro
    - Responsible for the acquisition of strategic clients for the company in its 1st year of operation in Brazil: Toyota and Volkswagen.- Responsible for Viseo's (european start-up technology company) implantation and management in Brazil as for adapting and creating the brand digital positioning, sales presentation as well as specific approaches/ speeches to each cluster of client, CRM actions and pricing.
  • Dm9Ddb
    Digital Media Coordinator
    Dm9Ddb Jul 2013 - Mar 2015
    Rio De Janeiro Area, Brazil
    * Digital media Coordinator - Branding and Performance campaigns- I worked directly in the strategic and tactical digital planning to the acquisition of great clients such as Odebrecht, Gateway.- I managed a 3 people work team as I was fully in charge of the digital planning, management and positive results of big client's online budget.- I managed a large volume of media investment on the web totaling an average of $CAD 2MM per year in campaigns for Lóreal, Odebrecht and Gateway
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  • Agência Frog
    Digital Media Supervisor
    Agência Frog Nov 2009 - Jan 2013
    Rio De Janeiro Area, Brazil
    Responsible for the deploy of the digital media area (non exististing back then) and managed the leads funnil as a whole, from the capture of new clients to the planning and execution of actions in the digital universe. I presented excellent results generated by the planned actions, which resulted in the renewal of higher investment contracts. I developed important integration fronts with other areas of the company by participating in all financial-media procedures and coordinating the creation department directing the creative thinking according to the web marketing goals.
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  • Hi-Midia
    Senior Marketing Analyst
    Hi-Midia Aug 2008 - Sep 2009
    Rio De Janeiro Area, Brazil
    I coordinated and implemented weekly trainings to explain some of important online media techniques for the new employees. I also organized a interdisciplinary weekly training to establish and increase the integration of the company's work teams. The company became more integrated as a whole and often times we would see new opportunities and solutions for the current company's clients.

Leonardo Sampaio Skills

Sem Google Analytics Marketing Strategy Digital Strategy Online Advertising Advertising Marketing Social Media Marketing Corporate Communications Digital Media Google Adwords Marketing Communications Online Marketing Social Media Measurement Mobile Marketing Media Planning Email Marketing Sales Sales Operations Search Engine Optimization Sales Management Team Management User Experience

Leonardo Sampaio Education Details

Frequently Asked Questions about Leonardo Sampaio

What is Leonardo Sampaio's role at the current company?

Leonardo Sampaio's current role is Product Designer / UX Designer / UI Designer/Designer de Produto.

What schools did Leonardo Sampaio attend?

Leonardo Sampaio attended Ux Unicórnio, Red Academy, Fundação Getulio Vargas, Pontifícia Universidade Católica Do Rio De Janeiro.

What are some of Leonardo Sampaio's interests?

Leonardo Sampaio has interest in Digital Marketing, Online Strategy, Corporate Communications, Endomarketing.

What skills is Leonardo Sampaio known for?

Leonardo Sampaio has skills like Sem, Google Analytics, Marketing Strategy, Digital Strategy, Online Advertising, Advertising, Marketing, Social Media Marketing, Corporate Communications, Digital Media, Google Adwords, Marketing Communications.

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