Leonardo Sampaio Email & Phone Number

São Paulo, Brazil

I was hired to lead the UX initiatives for Clarios in Brazil, a large global company that produces the Heliar automotive batteries.The challenging project´s main goal was to encourage a new behavior of purchasing car batteries online, through a responsive B2B website (desktop and mobile).- Initially, I carried out benchmarking, mapping user journeys, field research and design thinking sessions.- I also conducted user research and interviews, defined navigation flows, created wireframes and prototypes for usability testing, developed high-fidelity interfaces and prototypes, documented usability improvements, and oversaw product development.Português: Como líder da área de UX, conduzi a implementação de um novo modelo de compra de baterias automotivas no Brasil através da construção de um site B2B.- Inicialmente, realizamos benchmarking, mapeamento de jornadas de usuários, pesquisa de campo e sessões de design thinking.- Também conduzi pesquisa e entrevistas com usuários, defini fluxos de navegação, criei wireframes e protótipos para testes de usabilidade, desenvolvi interfaces e protótipos de alta fidelidade, documentei melhorias de usabilidade e supervisionei o desenvolvimento do produto.

I worked as a product designer consultant in 4 big voice user experience projects for Google Assistant Brazil. I directly participated in all the design thinking stages (from scketch to delivery)Some of my deliveries included:- Agile methodology (Jira)- work done remotely with daily meetings - Wireframes and user flows based on the previous UX stages - Mid-high fidelity prototypes on Voice Flow (prototyping tool for voice interfaces)- Usability testingPortuguês:Trabalhei como consultor de design de produto em 4 grandes projetos de experiência do usuário de voz para o Google Assistant Brasil. Participei diretamente de todas as etapas do design thinking (do esboço à entrega).Algumas das minhas entregas incluíram:- Metodologia ágil (Jira) - trabalho realizado remotamente com reuniões diárias- Wireframes e fluxos de usuários baseados nas etapas anteriores de UX- Protótipos de média a alta fidelidade no Voice Flow (ferramenta de prototipagem para interfaces de voz)- Testes de usabilidade

Vancouver, British Columbia, Canada

- Coordinated all the UX and digital marketing efforts and proposals delivered by our ad agency. - Reviewed user journeys, sitemaps, wireframes - Developed a strategic marketing plan with digital initiatives for all 5 companies of the Boundary Group.

Vancouver, British Columbia, Canada

I was hired to develop a mid-fidelity prototype as part of my work portion at the 1 year UX work-study program at Red Academy. During 4 months, some of my roles included:- User interviews - Surveys- User journey map- User flow- Prototype- Testing

Rio De Janeiro, Rio De Janeiro

- Managed the digital marketing agency over all the company´s major projects. - Coordinated Branding and Leads campaigns on YouTube and Facebook- Reviewed and suggested improvements on digital communication pieces- Google Analytics / Hotjar Management- Coordination of Facebook performance campaigns (app downloads/gas cylinders orders)- B2B Performance Campaigns (Google Ad network / Email Marketing- Landing Pages Management: tracking, measuring ads performance

Rio De Janeiro, Rio De Janeiro

- Responsible for the acquisition of strategic clients for the company in its 1st year of operation in Brazil: Toyota and Volkswagen.- Responsible for Viseo's (european start-up technology company) implantation and management in Brazil as for adapting and creating the brand digital positioning, sales presentation as well as specific approaches/ speeches to each cluster of client, CRM actions and pricing.

Rio De Janeiro Area, Brazil

* Digital media Coordinator - Branding and Performance campaigns- I worked directly in the strategic and tactical digital planning to the acquisition of great clients such as Odebrecht, Gateway.- I managed a 3 people work team as I was fully in charge of the digital planning, management and positive results of big client's online budget.- I managed a large volume of media investment on the web totaling an average of $CAD 2MM per year in campaigns for Lóreal, Odebrecht and Gateway

Rio De Janeiro Area, Brazil

Responsible for the deploy of the digital media area (non exististing back then) and managed the leads funnil as a whole, from the capture of new clients to the planning and execution of actions in the digital universe. I presented excellent results generated by the planned actions, which resulted in the renewal of higher investment contracts. I developed important integration fronts with other areas of the company by participating in all financial-media procedures and coordinating the creation department directing the creative thinking according to the web marketing goals.

Rio De Janeiro Area, Brazil

I coordinated and implemented weekly trainings to explain some of important online media techniques for the new employees. I also organized a interdisciplinary weekly training to establish and increase the integration of the company's work teams. The company became more integrated as a whole and often times we would see new opportunities and solutions for the current company's clients.

Specialization, Product Design / Ux / Ui

Programa de formação em Design de Experiência do usuário que explora técnicas avançadas de gestão de produto incluindo UI Design, UX.

Ux Work/ Study Program, User Experience - Ux

Mba, Marketing Management

Advertising And Communication, Social Communication