Leonardo Erazo Email & Phone Number

Mexico

Mexico City Metropolitan Area

- I provide business design consultancy, creating business models and go-to-market strategies for my clients. We work on brand development, operational development, product and service design, CX, and market launch.- I lead the creation and execution of storytelling strategies, transforming complex information into reports, books, ghostwriting projects, and infographics to enhance brand narratives.- I conduct economic, sectoral, and sustainability impact studies, providing actionable insights to inform my clients' strategic decisions.- I develop and manage digital marketing campaigns, including content production and paid media, to optimize brand engagement and generate measurable business results.Main Achievements:- I created and developed the brand, business model, and implementation plan for Tonic Face Workout (www.tonicfw.com), achieving a 60% ROI in the first year and opening a second branch in the second year.- I increased sales by 2.4 times for Be Apple Boutique (www.soybeapple.com) through a comprehensive content creation campaign.- I am in charge of developing a new coffee shop chain in Mexico City, covering the creation of the core concept, brand development, CX, product development, operational model design, and go-to-market strategy.

Guadalajara, Mexico Metropolitan Area

- Developed and executed a comprehensive business design strategy for Tonic Face Workout, leading to the successful launch of the first facial workout brand in Guadalajara.- Oversaw the expansion of the business model, resulting in the opening of a second branch in June 2024.- Conducted market analysis to identify opportunities and drive growth for the brand in the Guadalajara, Mexico Metropolitan Area.

Mexico City Area, Mexico

- Directed the establishment of the Center, an urban development think tank, managing substantial budgets and participating in high-impact urban development projects.- Orchestrated comprehensive communications campaigns to enhance public awareness of urban issues in Mexico’s major cities.- Provided consulting services to governments and key industry players.Main Achievements:- Participated in the negotiations for the establishment of a Metropolitan Area regulation in Monterrey.- Signed collaboration agreements with housing developers to promote better urban public policies.- Designed and conducted a comprehensive study on the impact of Guadalajara airport on the Jalisco State economy.- Managed a high-impact digital campaign designed to position urban issues in public opinion.- Co-authored, designed, and launched the digital magazine Entorno y Futuro, dedicated to promoting best practices in urban policy.

Mexico

- Served as the primary advisor for national tourism policy, aligning strategies with market trends, regulations, and diverse stakeholders.- Co-authored influential policy documents that enhanced public perception and confidence in Mexico as a tourist destination.- Managed the Secretary’s communications, including speechwriting and social media strategy.Main Achievements:- Played a key role in consolidating Mexico as the 6th most important international tourist destination.- Contributed to Mexico’s tourism promotion strategy, collaborating with global brands such as F1, NFL, Cirque du Soleil, and James Bond.- Co-authored and designed the book Nuestro Turismo: El Gran Motor de la Economía Nacional, outlining policy recommendations for the tourism sector.- Led the strategy for the Secretary’s presidential pre-candidacy in Mexico.

Mexico

- Shaped the bank’s public image and communications.- Collaborated closely with the CEO on strategic communications projects.- Led the SME credit unit, focusing on international trade financing through non-bank financial intermediaries.Main Achievements:- Designed and edited the CEO’s book México en la Generación del Desarrollo, outlining Mexico’s potential to become a developed country within a generation.- Achieved historic credit allocations for SMEs linked to international trade, clean energy, and tourism.- Wrote and designed two annual reports, transforming technical and financial information into strategic communication for stakeholders.- Enhanced the CEO’s image, contributing to his designation as Tourism Secretary.

Mexico

- Advocated for organizational interests as a registered lobbyist for HSBC.- Managed relationships with government bodies and financial associations.- Led discussions on international regulations, demonstrating an understanding of global financial landscapes.- Developed communication strategies for transcendent business decisions, maintaining investor trust and confidence.- Organized high-level meetings with global board members and authorities, including the President of Mexico.

Mexico

- Managed press relations and marketing.- Responsible for the CEO’s speeches and presentations, conveying strategic messages.- Represented the organization in financial events, showcasing public speaking and networking skills.

Mexico

- Analyzed corporate bonds, providing recommendations to brokers and investment committees.- Engaged directly with investor relations teams, gaining early experience in investor communications.

Bachelor'S Degree, Economics

Master'S Degree, Project Management, Finance Specialist

Executive Program, Public Policy