Leo Ferrari Email & Phone Number

Miami, FL, US

Miami, Florida, US

• Creative direction for branding and performance campaigns.
• Design and implementation of Regional B2B Relationship Plan, Branding and Performance Campaigns, Social Media Content Production, and Event Coordination for Furukawa Solutions Latam (Argentina, Chile, Colombia, and.
• Production of Internal Communication Campaigns for Reckitt Latam (Argentina, Mexico, and Brazil).
• Worked on initiatives for Bacardi (US), Netflix (Argentina), Pornhub (US), LG (Argentina), Antarctica 21 (Chile).
• Content production for Calle Ocho News (US).
• Creative collaboration with Surfrider Foundation (US), SPCA South Florida (US).

Miami, Florida, US

• Responsible for new business, hiring exceptional talent, and in charge of creating an agency culture and team collaboration in all regional projects.
• Worked on Brand Experiences, Events, Activations, and Video Content production.
• Clients: Johnson & Johnson Institute, Pierre Fabré Labs, Pernod Ricard (Havanna Club, Ballantine's Whisky), and several Fashion Brands.

Miami, FL, US

• Creativity and Copywriting classes in English, for +100 students from all over the world.
• Classes: "Short & Sweet", "Story Writing", "Ideas First" and "Head 2 Head"
• School of the Year at Future Cannes Lions 2019, 2020 & 2022

Miami, FL, US

• Creativity Workshop in English for international students from the Master in Communication Program from The EFAP School in Paris, France.

Miami, FL, US

• Copywriting Workshop in English for international students from the Master in Communication Program from the IULM University in Milan, Italy.

Miami, FL, US

• Copywriting Class for NYC students

Miami, FL, US

• Professor for Master Program students (Science - MS, Mass Communication/Media Studies) from Florida International University

Miami, Florida, US

• Responsible for Ideation and Execution of 360 Integrated Communication Campaigns.
• Contribute concepts/ideas to new business pitches, proactivity, pro-bono, and in-house projects
• Partnered with Art Director for development and execution of campaigns and projects.
• Bilingual copywriting (English and Spanish), Translation, Transcreation, and Copy Localization.
• Worked on both General Market Campaigns and Multicultural projects (US Hispanics)
• Clients: Ocean Bank (Finance), National Pork Board (Food), McCafé At Home (Consumer Goods), Mike's Hard Lemonade (Consumer Goods), COX Internet (Tech & Telecommunications), Florida Blue (Health Insurance) and ViiV.

London, England, GB

• On-Site Vendor for Apple Canada.
• Responsible for Digital Project Management
• Worked on Product Launches, Services, and Features updates communication.
• Localized content and digital assets for Website & DM campaigns.
• Supervised and reviewed copy updates for geo (Canada English and French).
• Tasks and Schedule coordination for Developers, Graphic Production, and Translators.

New York, US

• Led creative presentation for regional FINTECH client.
• Communication Project for BestDay.com Mexico.

Coral Gables, Florida, US

• New business, Pitch y Proactive presentations for FIAT, Kyle Cosmetics, Unilever Ice Creams, Paramount+, Johnson & Johnson (Pharma).
• Project-based collaboration with the Creative Hub based in Miami working for US markets, and Latam.

Miami, Florida, US

• New business, Pitch y Proactive campaign presentations for PEPSI partnering with Pizza Hut, Taco Bell, and KFC.
• Project-based collaboration with the Creative Hub based in Miami working for Latam and Caribbean markets.

Capital Federal, Buenos Aires, AR

• Marketing Consultant Firm focused on Hospitality Brands, Tourism, and Real Estate.
• Provided ongoing creative direction, strategic vision, and digital counseling to 20 hospitality brands from across 8 markets: US Hispanic, and Latam.
• Client-facing role with Marketing, Sales, and Project Management tasks.
• Responsible for having the end-to-end view of marketing & communications strategies and executions for their respective solutions and audiences.
• Designed Brand Strategies & Marketing Communications Plans to generate sustainable growth and social media engagement.
• CRM Loyalty program. Designed the Customer Experience for a Global Reward Program (B2C) and a Franchise Platform (B2B).

Miami, FL, US

• Bilingual Writing: Spanish & English
• Articles: Interviews, Editorial & Lifestyle.
• Social Media Content & Longform

• Main Clients in Argentina: HSBC Bank, Western Union, Pedigree (Mars PetCare), Discovery Channel, Google.
• Led a Social Media Team to deliver Always On Strategies, Calendar content, and Creative Campaigns.
• Supervised large-scale video production for digital campaigns.
• Digital Project Management of Websites, Mobile apps development, Display Banners, and Emails production.
• Coordinated Global Pitches providing creative and strategic support to other Wunderman Offices (New York, London, Paris, Mexico, Sao Pablo, Dubai)
• Worked collaboratively with Creatives, Strategic Planners, Developers, Digital Production, Producers, Data Scientists, Social Media Team, Legal and Media Partners as part of a larger team in a fast-paced environment.

• Main Clients: Mercado Libre Latam, Coca-Cola Company
• Deep experience managing data-driven integrated campaigns across all digital and traditional platforms targeting GenZ and Millennials.
• Led cross-functional strategy presentations and meetings to identify creative and new business opportunities.
• Experience developing creative toolkits, producing regional content, and adapting messaging to local markets.
• Managed financials including annual projections, forecast, profitability.

• Poker and Lifestyle print subscription publication for Latam.
• Wrote Articles, Long and Short-form content.
• Website: http://www.pokerface.com.ar

Ciudad De Buenos Aires, Buenos Aires, AR

• Advertising School focused on Creative Business Development
• Courses on Creativity, Business, Production, and Project Management.
• Collaboration with Brother Ad School (2017)

Vicente López, Buenos Aires Province, AR

• Head of the Client Services department and responsible for creative production.
• Served as the clients' main point of contact at the agency.
• Managed client objectives, expectations, annual budget, and timeline.
• Led strategic business planning, brand strategy, and execution.
• Provided data-driven insights and creative thought-starters during the briefing.
• Oversaw the development of communications campaign materials.

Vicente López, Buenos Aires Province, AR

• Accounts management and regional projects.
• New business development and sales.
• Responsible for Brand Experiences production and Integral 360 Campaigns.

Vicente López, Buenos Aires Province, AR

• Local Account Management
• Client-facing role, responsible for campaign implementation, budgeting, and reporting.
• Promo Activations
• Endorsements and Events
• CRM and Internal Communication

Vicente López, Buenos Aires Province, AR

• Retail Activations and Guerrilla Marketing.
• Field Execution and Production.
• Reporting and performance analysis.

• Research, Analysis, and Reporting.
• Ad Campaigns testing, Mystery Shopper, and Polls development for Argentina, Spain, Mexico, USA.

Miami, Florida, US

• Cable TV Show production for Latam: INFINITO.
• Responsibilities: Advertising Control, Guest coordination, and digital relationship management with viewers.

Marketing Strategy & Creativity For Business Growth

Strategic Planning, Communication And Media Studies

Creative Copywriting

Innovation And Creativity Management

Bachelor In Communication, Advertising

Digital Graphic Design, Art Studies

High School Diploma, Humanities