Leo Ferrari Email & Phone Number

Miami, Fl, Us

Miami, Florida, Us

• Creative direction for branding and performance campaigns.• Design and implementation of Regional B2B Relationship Plan, Branding and Performance Campaigns, Social Media Content Production, and Event Coordination for Furukawa Solutions Latam (Argentina, Chile, Colombia, and Mexico).• Production of Internal Communication Campaigns for Reckitt Latam (Argentina, Mexico, and Brazil).• Worked on initiatives for Bacardi (US), Netflix (Argentina), Pornhub (US), LG (Argentina), Antarctica 21 (Chile).• Content production for Calle Ocho News (US).• Creative collaboration with Surfrider Foundation (US), SPCA South Florida (US).

Miami, Florida, Us

• Responsible for new business, hiring exceptional talent, and in charge of creating an agency culture and team collaboration in all regional projects.• Worked on Brand Experiences, Events, Activations, and Video Content production.• Clients: Johnson & Johnson Institute, Pierre Fabré Labs, Pernod Ricard (Havanna Club, Ballantine's Whisky), and several Fashion Brands.

Miami, Fl, Us

• Creativity and Copywriting classes in English, for +100 students from all over the world.• Classes: "Short & Sweet", "Story Writing", "Ideas First" and "Head 2 Head"• School of the Year at Future Cannes Lions 2019, 2020 & 2022

Miami, Fl, Us

• Creativity Workshop in English for international students from the Master in Communication Program from The EFAP School in Paris, France.

Miami, Fl, Us

• Copywriting Workshop in English for international students from the Master in Communication Program from the IULM University in Milan, Italy.

Miami, Fl, Us

• Copywriting Class for NYC students

Miami, Fl, Us

• Professor for Master Program students (Science - MS, Mass Communication/Media Studies) from Florida International University

Miami, Florida, Us

• Responsible for Ideation and Execution of 360 Integrated Communication Campaigns.• Contribute concepts/ideas to new business pitches, proactivity, pro-bono, and in-house projects• Partnered with Art Director for development and execution of campaigns and projects.• Bilingual copywriting (English and Spanish), Translation, Transcreation, and Copy Localization. • Worked on both General Market Campaigns and Multicultural projects (US Hispanics)• Clients: Ocean Bank (Finance), National Pork Board (Food), McCafé At Home (Consumer Goods), Mike's Hard Lemonade (Consumer Goods), COX Internet (Tech & Telecommunications), Florida Blue (Health Insurance) and ViiV Healthcare (Pharma).• Projects for Sedano's Supermarket, Air Wick, AARP, and Cerveza Modelo Oro, Azamara Cruises.• Awards: "The Name Confusion" for A.L.M.A. and Racing Club (Cannes Lions x3).

London, England, Gb

• On-Site Vendor for Apple Canada. • Responsible for Digital Project Management• Worked on Product Launches, Services, and Features updates communication.• Localized content and digital assets for Website & DM campaigns.• Supervised and reviewed copy updates for geo (Canada English and French).• Tasks and Schedule coordination for Developers, Graphic Production, and Translators.• Worked collaboratively with teams across the company: Brand, Channel, Retail, Advertising, Video, Education, and Producers in a fast-paced environment.• Launches: iPhone 13 Pro, Apple Watch Series 7, iPad Mini, iMac 24" colors , Apple Arcade.

New York, Us

• Led creative presentation for regional FINTECH client.• Communication Project for BestDay.com Mexico.

Coral Gables, Florida, Us

• New business, Pitch y Proactive presentations for FIAT, Kyle Cosmetics, Unilever Ice Creams, Paramount+, Johnson & Johnson (Pharma).• Project-based collaboration with the Creative Hub based in Miami working for US markets, and Latam.

Miami, Florida, Us

• New business, Pitch y Proactive campaign presentations for PEPSI partnering with Pizza Hut, Taco Bell, and KFC.• Project-based collaboration with the Creative Hub based in Miami working for Latam and Caribbean markets.

Capital Federal, Buenos Aires , Ar

• Marketing Consultant Firm focused on Hospitality Brands, Tourism, and Real Estate.• Provided ongoing creative direction, strategic vision, and digital counseling to 20 hospitality brands from across 8 markets: US Hispanic, and Latam. • Client-facing role with Marketing, Sales, and Project Management tasks.• Responsible for having the end-to-end view of marketing & communications strategies and executions for their respective solutions and audiences.• Designed Brand Strategies & Marketing Communications Plans to generate sustainable growth and social media engagement. • CRM Loyalty program. Designed the Customer Experience for a Global Reward Program (B2C) and a Franchise Platform (B2B).• Marketing Copywriter: Wrote, revised, and edit creative copy for Websites, Social Media, Emails, Newsletters, Direct Marketing, Sales brochures, Press releases, Video & Radio scripts.• Bilingual writing: Spanish & English. Long and Short-form copy.• Developed creative concepts for digital outlets.• Deep understanding of building brand strategy and messaging.• Experience presenting directly to clients and stakeholders.

Miami, Fl, Us

• Bilingual Writing: Spanish & English• Articles: Interviews, Editorial & Lifestyle. • Social Media Content & Longform

• Main Clients in Argentina: HSBC Bank, Western Union, Pedigree (Mars PetCare), Discovery Channel, Google.• Led a Social Media Team to deliver Always On Strategies, Calendar content, and Creative Campaigns.• Supervised large-scale video production for digital campaigns.• Digital Project Management of Websites, Mobile apps development, Display Banners, and Emails production.• Coordinated Global Pitches providing creative and strategic support to other Wunderman Offices (New York, London, Paris, Mexico, Sao Pablo, Dubai)• Worked collaboratively with Creatives, Strategic Planners, Developers, Digital Production, Producers, Data Scientists, Social Media Team, Legal and Media Partners as part of a larger team in a fast-paced environment.• Acquired several new businesses and retained a high-risk client.• Won over 40+ awards at local and international creativity festivals, including Cannes Lions x2, LIA, Clio Health, y Effie.

• Main Clients: Mercado Libre Latam, Coca-Cola Company• Deep experience managing data-driven integrated campaigns across all digital and traditional platforms targeting GenZ and Millennials.• Led cross-functional strategy presentations and meetings to identify creative and new business opportunities.• Experience developing creative toolkits, producing regional content, and adapting messaging to local markets. • Managed financials including annual projections, forecast, profitability.

• Poker and Lifestyle print subscription publication for Latam.• Wrote Articles, Long and Short-form content.• Website: http://www.pokerface.com.ar

Ciudad De Buenos Aires, Buenos Aires, Ar

• Advertising School focused on Creative Business Development• Courses on Creativity, Business, Production, and Project Management.• Collaboration with Brother Ad School (2017)

Vicente López , Buenos Aires Province, Ar

• Head of the Client Services department and responsible for creative production.• Served as the clients' main point of contact at the agency.• Managed client objectives, expectations, annual budget, and timeline.• Led strategic business planning, brand strategy, and execution. • Provided data-driven insights and creative thought-starters during the briefing.• Oversaw the development of communications campaign materials.• Reporting: Analyzed content performance metrics and action optimizations.• Managed the scope of work and sell incremental projects.• Strong Relationship Building with Clients, Partners, and Vendors. • Implemented Product launch plans, Integral 360 campaigns, Digital Communication and Social Media executions. • Clients: Arcor, Bimbo, General Mills, Alicorp, Toyota, Banco Itaú, Banco BBVA Francés, Banco Galicia, Pernod Ricard, Moët Hennessy, Danone, Nestlé, Procter & Gamble, Papelera Del Plata, Nivea, Natura, YPF, Bardhal, Akzo Nobel, Lenovo, Noblex, Sanyo, Philco, JVC, LG, Philips, BGH, Patrick, Mabe, Whirlpool, Rowenta, Moulinex, Atma, SC Johnson, Clorox, ESPN, FOX Channels, MTV, Movistar, Garbarino, Duty Free, Chile.

Vicente López , Buenos Aires Province, Ar

• Accounts management and regional projects.• New business development and sales.• Responsible for Brand Experiences production and Integral 360 Campaigns.

Vicente López , Buenos Aires Province, Ar

• Local Account Management • Client-facing role, responsible for campaign implementation, budgeting, and reporting.• Promo Activations • Endorsements and Events • CRM and Internal Communication

Vicente López , Buenos Aires Province, Ar

• Retail Activations and Guerrilla Marketing.• Field Execution and Production.• Reporting and performance analysis.

• Research, Analysis, and Reporting. • Ad Campaigns testing, Mystery Shopper, and Polls development for Argentina, Spain, Mexico, USA.

Miami, Florida, Us

• Cable TV Show production for Latam: INFINITO. • Responsibilities: Advertising Control, Guest coordination, and digital relationship management with viewers.

Marketing Strategy & Creativity For Business Growth

Strategic Planning, Communication And Media Studies

Creative Copywriting

Innovation And Creativity Management

Bachelor In Communication, Advertising

Digital Graphic Design, Art Studies

High School Diploma, Humanities