Nudge is your loyalty and retention supercharged for DTC. We're a team of DTC experts building your winning campaigns and flows. We use expert strategies to keep your customers engaged and excited to open your emails, working within your brand guidelines to create a personalized experience for readers and content that turns heads.

Canadian company dedicated to the research, production and distribution of medicinal mushroom based products. Gwella believes that broad and sustainable access to adaptogenic, functional, and psychedelic mushrooms can improve the wellness of individuals and communities.• Launched Mojo, DTC product launched on Shopify and sold across the U.S and Canada and successfully scaling the brand to 100k monthly in sales.• Mastered e-commerce website optimizations, customer journeys, increasing conversion rates and retaining customer loyalty - created consistent 4% conversion rate and spiking to 7% in some cases.• Implemented strategic social media and digital plans to grow client online presence and impact that map back to program KPIs and business goals.• Translated technical knowledge into customer-facing narratives and collateral with a focus on value, differentiation and user cases.• Initiated robust measurement, analytics and dashboards to showcase effectiveness of annual marketing plans, robust forecasting and responsible use of marketing data to further brand awareness.• Implemented email and SMS flows to grow email lists and drive online sales and referrals, and incorporated customer feedback loops on site to improve UX and shopping experience.• Implemented methods and procedures for collecting and processing user data, including traffic and behavior analytics tools (A/B testing, heatmaps) to gather qualitative and quantitative data with a focus on ROI, ROAS, CAC, and CPA.• Utilized market research to develop an accurate customer life-cycle that better understood the buying behaviors of our target demographic and their journeys while identifying trending products and areas to increase cart size. • Oversaw SEO, Email Marketing, A/B Testing, CRO & Paid Marketing (Facebook, Instagram, Tiktok & GoogleAds, Google Analytics, Facebook Ads Manager.

As part of Royal Bank of Canada, RBC Ventures goes beyond banking to create meaningful solutions that touch every Canadian. Within the COE Team, tasked to build out content and social strategies for each of the ventures at RBC including Ownr, Rocketman, Boomerang, Smart Reno, Mydoh and Prepped.• Collaborated with marketing and design teams to plan and develop site content and strategies to align with short-term and long-term marketing targets.• Operationalized reporting and related processes to monitor and assess campaign success, while providing proactive feedback and strategic insights to stakeholders.• Consolidated in depth market study into actionable insights, allowing Leadership to make decisions on platforms to prioritize, defining commercial strategies and tactics by framing, and answering key business questions.• Established product/service messaging and brand equity that sets solutions apart from others in the market to provide unique competitive differentiation.• Pioneered and refined core message to ensure clarity and consistency throughout all communications and provide guidance on brand and messaging strategy.• Conducted research and identified on-page requirements to drive visibility, traffic acquisition, on-site conversions and/or content engagement.

Canopy Growth Corporation is a world-leading diversified cannabis company. Developed content strategy, ideation, production and content management for brands including Tokyo Smoke, Tweed, Van Der Pop, Doja and Maitri. • Managed content planning, strategy and production across the Canopy Growth brand portfolio while overseeing brand content calendars and KPI’s to monitor performance.• Curated content strategy with media outlets such as Vice, Refinery29 and Live Nation, and utilizing SEO, Google Analytics and various programs to measure and optimize content.• Oversaw the creation of go-to-market plans, briefs, decks, digital content, social media content, and other scalable enablement content for businesses while maintaining a high creative bar.• Performed ongoing keyword discovery, expansion and optimization as well as ongoing ad copy development, performance assessment, and testing/optimization.

Branded Content and Experiential Event Producer roles involving content production, art direction, event production, treatment writing, creative strategy, copywriting, project and account management. Key clients: Adidas, Beats By Dre (Apple), Nike, The North Face (VFC), Malibu (Pernod Ricard) Pages Of The Sea w/ Danny Boyle (1418 Now) Lynx (Unilever) Havanna (Pernod Ricard), Wix w/ Manchester City Football Club (MCFC). • Cultivated content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers, and building brand awareness.• Applied SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas.• Thoroughly researched and understood customer history and previous experiences, in orderto create more personalized digital experiences.Key Projects: • Produced content for 1418Now w/ Danny Boyle’s 100 Years since Armistice and WW1.• Managed creative production for Malibu’s Halloween campaign with photographer Kate Bones.• Produced Unilever’s anti-bullying Lynx campaign filming video with influencers. • Developed creative for The North Face’s ‘Rage’ campaign video and event activations.• Wrote copy and producing content for Beats By Dre social channels.• Oversaw promotional copy for celebrities including Stormzy, Neymar and Harry Kane.• Spearheaded content strategy for Anthony Joshua and Klitschko Beats By Dre event in London. • Issued content for Heathwick Craft Beer portfolio and designing POS.

Brand Content and Experiential Event Producer role involving art direction, retail design, event production, treatments, strategy and client services. Clients included: Adidas Originals, Red Bull, Diageo, Nike, Converse, Champion, JD Sports, Beats By Dre and ASOS.• Created custom content for varying channels and tools including emails, social media, websites, sales and marketing collaterals to support customer acquisition goals.• Developed the business case by identifying needs, analyzing potential options and assessing expected return on investment.• Recommended methodology and best practices for strategic initiatives including consumer targeting, brand positioning, equity tracking, innovation pipeline development, and communication evaluation.Key Projects: • Managed Adidas collaborations of Hanbury St Store, Wings + Horns, Pharrell, Adicolor, Danielle Cathari, Pusha T, EQT. Champion x Footlocker. • Oversaw third-party content development for Nike’s Sock Racer and Vapormax launch.• Created campaign content for Red Bull’s apparel line AlphaTauri in SS17 and AW17.• Developed web content for Diageo with brands Smirnoff, Tanqueray, Baileys and Gordon’s Gin.• Creative and social content production for Beats By Dre x Undefeated UK launch.• Campaign content and retail design production for Converse on collaboration launches. • Produced JD Sports ‘Scotts’ seasonal campaign content and retail installations.• Delivered of Adidas store installations for top-tier collaborations.• Designed budgets of Champion store fixtures, seasonal content and branded products.• Winning pitches for ASOS, Footpatrol and Adidas during 2017.

Social Media Strategist role involving copywriting, art direction, content creation, strategy, community management, client services and format development. Clients included: Kinder, Intel, Red Bull and Google.• Actively participated in conversations / briefings with clients to better understand their objectives and apply them to deliverables.• Oversaw SEO strategy to improve organic search engine performance based on traffic and conversion rates by targeting keywordsKey Projects: • Created global social media guidelines and strategy for Kinder brand social channels. • Coordinated production and art direction for Kinder video and image branded content. • Developed visual assets for Kinder YouTube branded channel.• Wrote content and broadcast concepts for Red Bull, Google, Intel and BBC.

Social Media Executive role including copywriting, content creation and strategy, influencer outreach, event production, public relations, community management, content briefs. Clients included: Starter, Eastpak, Snapple, Goodmans, Evisu and Relentless. • Aligned content strategy with business objectives and key stakeholders; establishing an editorial calendar based on search demand, product marketing priorities, trending topics, and analyzing content performance and identifying ways to improve metrics.• Ensured the adherence to clients brand standards for written content and copy in all marketing communications print and web initiatives.Key Projects: • Wrote press releases for trade and media on AW14 and SS15 collections. • Social media content and media relationships for Relentless Energy Drinks.• Created social and digital content for the American sportswear brand, Starter. • Built a social strategy for Starter and social media content for Eastpak. • Managed social media strategy and campaign photography concept for Goodmans.• Produced UK event activations for Japanese brand Evisu at their London flagship. • Community management for Relentless, Snapple, Goodmans and Starter Apparel.

Providing support to the Adidas Global campaign for Rita Ora and Adidas store launches.• Owned end-to-end delivery of hosted and sponsored virtual and physical events, including production, event platform technology, and/or venue sourcing, project management, budget tracking, sales enablement, and audience acquisition.Key Projects:• Created concepts for Adidas Rita Ora ‘Unstoppable’ social media activation.• Produced concepts for Adidas ‘neighbourhood’ store launch in both social and print.• Liased for influencers at the launches of the Adidas store and Rita Ora events.• Designed deck branding and contribution to strategy for Budweiser pitch.• Built Adidas seeding list and inviting key influencers to events for the brand.• Recognised key tastemakers and upcoming subculture movements for Adidas team.• Forecasted new influential subcultures and people for Adidas social campaigns.

Worked alongside junior copywriter William Sawyer for a range of well-known clients that included Microsoft, Vitaminwater and Grey Poupon.Key Projects: • Involved in work for Microsoft, Vitaminwater and Grey Poupon.• Managed concept generation for Old Navy Winter 2013 campaign.• Created graphics for Vitaminwater social campaign.• Researched on New York’s youth culture for Vitaminwater.