Wholesome Foods at Wholesale Prices online.

Co-founder of XOAR. Manage Xoar's online digital presence and Ecommerce platforms. Collaborate with vendors and influencers to establish branding and marketing strategy to drive measurable revenue.

Angel investor group making meaningful difference in the quality of people's lives.

AutoPromoCenter.com connects potential car lease shoppers with dealers who have active leasing programs. We put the power in car lease shoppers hands by providing them the lease deals info like monthly payment, down payment, dealer contacts etc and they can decide which dealer they want to reach out to complete their new car purchase.• Plan and execute short-term and long-term plan to develop brand, enrich the website experience and maximize revenue. • Manage and… Show more AutoPromoCenter.com connects potential car lease shoppers with dealers who have active leasing programs. We put the power in car lease shoppers hands by providing them the lease deals info like monthly payment, down payment, dealer contacts etc and they can decide which dealer they want to reach out to complete their new car purchase.• Plan and execute short-term and long-term plan to develop brand, enrich the website experience and maximize revenue. • Manage and integrate new features and content to enhance user experience.• Manage performance-centric onsite experience optimization via A/B testing in terms of page views, bounce rate, traffic source, and conversion. • Design and develop the website UI in HTML, CSS, jQuery and evolve the site with the latest technology and best practice.• Manage advertising channels such as AdSense, direct banner sales, affiliates and leads to maximize revenue and optimize CTRs by providing good visibilities for advertisers and a non-intrusive experience for site visitors.• Manage website traffic growth by planning both onsite and offsite white-hat only SEO program, social media strategy, and PR & blogger outreach. Show less

Leveraging technology to develop and manage Global Business Strategies of Ecommerce & Marketing Initiatives at The Beach People in acquisition, conversion, retention, and measurement to drive a profitable business model.AcquisitionManage digital and brand marketing - display ads, SEO, SEM, Google adwords, social media & blog. Identify new potential target audience demographic. Develop channel strategy - desktop and mobile eCommerce websites, eBay and Amazon. Manage ambassador… Show more Leveraging technology to develop and manage Global Business Strategies of Ecommerce & Marketing Initiatives at The Beach People in acquisition, conversion, retention, and measurement to drive a profitable business model.AcquisitionManage digital and brand marketing - display ads, SEO, SEM, Google adwords, social media & blog. Identify new potential target audience demographic. Develop channel strategy - desktop and mobile eCommerce websites, eBay and Amazon. Manage ambassador program to raise awareness in the community to attract traffic.ConversionArchitect new desktop and responsive mobile eCommerce websites using Magento with best practice and industry analysis. Inspire interactive & web design team to construct ideas and wireframes that enhance engagement and conversion with data. Manage merchandising taxonomy, design, offers & promotions to increase sales volume yet maintaining profit margin. RetentionStrategize email marketing & messaging program. Optimize customer service and logistic to increase customer satisfaction for return traffic. Analyze customer behavior and expectation to maximize customer lifetime value. Enhance brand value proposition to increase the likelihood for second purchase.MeasurementSet up goals in google analytics to measure customer acquisition, conversion and retention. Identify trends for product development with category and sale performance analysis. Develop A/B testing road map, testing iterations and execute per business priorities. Apply the learning from data and reports to optimize and inspire future business decision and product development. Show less

Create a vision and strategize opportunities for GUESS’s E-commerce desktop, tablets, and mobile platforms with objectives in offering the best user experience and KPIs for onmi-channel retailing. Recognize talents and manage a cross-functional team of Interactive Designers and developers to support business goals and enhance digital experience.• Manage the UX and Interactive design team to identify their individual talents and motivate them to grow into cross-functional roles… Show more Create a vision and strategize opportunities for GUESS’s E-commerce desktop, tablets, and mobile platforms with objectives in offering the best user experience and KPIs for onmi-channel retailing. Recognize talents and manage a cross-functional team of Interactive Designers and developers to support business goals and enhance digital experience.• Manage the UX and Interactive design team to identify their individual talents and motivate them to grow into cross-functional roles in both design and development. Introduce latest trends, technology and best practice to the teams and educate them to understand how partnering with UX can help them in achieving their goals.• Manage & prioritize strategies to identity opportunities to optimize revenue. Lead the team to execute A/B testing campaigns to validate assumptions of consumer behaviors on desktop and mobile, which led to increase in conversion by 5% - 20%.• Lead Foresee’s customer satisfaction web survey and partner with in-store team to analyze and identify and execute opportunities to improve customers’ future behaviors. • Architected ideas for the re-launch of desktop and mobile version of all GUESS ecommerce websites by analyzing site performance and user behaviors using Adobe Analytics and focus groups. Led the interactive designers to construct ideas and wireframes that enhance engagement and conversion and re-align brand identity in an executive presentation. Bridged the gap and manage multiple teams: merchandising, design, development and QA to oversee the process until launch. As a part of the collaborative effort of the 2013 initiatives, it has lifted GUESS mobile websites’ conversion by 50% and achieved a double-digit comp for the desktop sites. • Identified opportunities to streamline daily production operations by creating simple, user friendly tools to empower everyone in the department to expand their capability and productivities in creating emails htmls and site banner updates. Show less

Leading role in web & interface design and user experience design for all GUESS’s E-commerce platforms on desktop, tablet and mobile devices. • Design and wireframe user flow for desktop and mobile version of shop.guess.com, guessbymarciano.com, guesskids.com, gbyguess.com and guessfactory.com. • Lead and execute A/B multivariate testing in user experience and interface design on GUESS's e-commerce websites and successfully drove increase in conversion, AOV, RPV, and sales on… Show more Leading role in web & interface design and user experience design for all GUESS’s E-commerce platforms on desktop, tablet and mobile devices. • Design and wireframe user flow for desktop and mobile version of shop.guess.com, guessbymarciano.com, guesskids.com, gbyguess.com and guessfactory.com. • Lead and execute A/B multivariate testing in user experience and interface design on GUESS's e-commerce websites and successfully drove increase in conversion, AOV, RPV, and sales on GUESS’s E-commerce platforms using Adobe Test and Target. • Conceptualize and design interface for GUESS app on iPhone. Designed and created content for GUESS in-store app on iPad. • Streamline production flow between design and production to maximize productivity efficiency. Show less

Manage the development and production of websites as a marketing and sales channel. Design and develop on brand online interactive experience with latest technology, develop multi-channel marketing campaigns & social media presence, manage online product photography, organize development projects and streamline daily operations.

Manage a web development team and an online photography team for PacSun.com in designing and developing on brand online interactive experience with latest technology, managing online product photography and organizing development projects.

Design and develop interactive designs to support PacSun.com marketing strategy under the management of Web Design Manager. Manage Junior Web Design to develop their skill sets and oversee web development for PacSun.com

Design and develop interactive creatives to support PacSun.com marketing strategy under the management of Web Design Supervisor.