Since early ages, design and all its disciplines have been Leonardo’s passion. He studied Industrial Design at Tecnológico de Monterrey (Mexico City) and graduated with honors. He has a Visual Communication specialization program at UTS (University of Technology Sydney, Australia) as well as two Master Degrees: Graphic Design and Graphic Production and Management at ELISAVA (EscolaSuperior de Disseny, Barcelona Spain) where he lived three years and worked as a freelance designer.Leonardo followed his dreams and in February of 2010 founded his creative agency leolab in Mexico City. Through experimentation with different creative processes and disciplines, he creates strong links between brands and their target market, designing a powerful and honest visual universe.Leonardo has participated as a speaker in numerous design festivals and international workshops. His passion for all creative design disciplines has driven his career and lifestyle with more than 350 brandsystems created over the past years.He is a forward thinker moved by strong ethical values who believes that collaboration and hard work make everything possible. After 13 years, Leonardo has positioned his boutique design firm as a reliable option in the branding sector in Mexico.