Leonardo Lacerda Email & Phone Number

I have made my career about navigating the intersection of marketing, technology, and startups. Over the past 18 years, I have built a reputation for driving transformational growth, with a focus on restructuring and expanding sales through innovative marketing and service design strategies. My professional journey also includes mentorship at Newchip.

Framingham, Massachusetts, US

As the current CMO at BRZ, I bring to the table a rich blend of strategic acumen and hands-on experience in leading high-performing growth marketing teams. At the heart of my role, I oversee a dynamic team of six professionals, spearheading the conception, design, testing, and analysis of various growth initiatives, including social media, events, and.

São Paulo, BR

As CEO I dedicate my time to introduce the platform to investors and new partners ensuring the company's growth and also a good relationship with potential investors. I also work looking inside the company, ensuring that the operation is aligned with the company's objectives and external actions.This work resulted in an average growth of 289% in the last 6.

Uberlândia, Minas Gerais, BR

In 2017, together with a partner, I created a work framework that allows, in an agile and quick way, to promote a change in culture in medium and large companies through the use of process design.The Innovation as a Service framework uses the understanding and redesign of company processes to promote digital transformation, innovation and especially.

Austin, TX, US

Startup mentor with focus in retail and fintech.

São Paulo, São Paulo, BR

Swipe has a huge challenge to bring BaaS solutions to small and medium businesses. As COO as a Service, my focus is to act connecting the actions carried out by the company's CEO with the internal teams, coordinating and pacing the activities of product development and sales.During this period I coordinated the planning and structuring of the SwipeGO.

London, GB

As an entrepreneur I spent 6 years serving large companies in Latin America with consultancy in ERP and process management. I accumulated experience in building and improving processes aligned and fully integrated with management tools in multinational companies that are clients of TOTVS S / A.I also planned and implemented a network of Franchise stores.

Maringá, PR, BR

• Managing the sales team, monitoring and increasing sales volumes in each of the states.
• Development of new model linking goals and awards for commissioning and commissioning of units sold for total revenue, increasing sales of the full mix of company products.
• Development of project Mosqueteiros focused on mapping the 2nd tier markets antennas for TV / Internet and Mobile Phones by generating a database of market for the company and increasing sales volumes of customers and.
• Redesign of trade policy for telesales and distribution channels, adjusting the benefits offered to purchase volumes of each client.

Sao Paulo, SP, BR

• Management of client portfolio and negotiation of projects for new customers and from their base, exceeding targets for sales of licensing and software implementation services.
• Development of strategies on the market, winning new customers in regions not yet explored by the unit.
• Prospecting for customers, closing new contracts.
• Development of actions with class entities targeted to segments of Agribusiness, Manufacturing, Construction and Projects, increasing specialization of the company.
• Development of software for Agribusiness segment in the region of sales, consolidating the company as a provider of complete solution.

Campinas, SP, BR

• Management and analysis of current and new suppliers and their mix, developing strategic actions and negotiating new products.
• Introduction of new suppliers of wide acceptance, increasing sales volume.
• Review of finalizing partnerships with suppliers unprofitable, reducing the amount of inventory assets.
• Adjust margins and inventory from multiple vendors, increasing inventory turns and competitiveness in sales.
• Evaluation of competition and development of strategies on the market.
• Development of sales incentives and marketing activities with the teams of marketing and telesales.

Uberlândia, MG, BR

• Development of project / partnership Martins - HP Brazil, resulting in higher growth in sales between HP distributors in the Brazilian ranking by increasing revenues from $ 300,000 to U $ 7,000,000 in eight months and.
• Risk management and reformulation of the tender offers directed to clients in the technology, gaining wide acceptance and increased demand for goods and facilitating the introduction and exhibition of new products.
• Development of sales incentives and marketing efforts with the marketing team.
• Evaluation of competition and development of strategies on the market.
• Management of suppliers, products, inventory, margins and prices, stock trading strategies with suppliers, introducing new suppliers and increasing the profitability of the business unit and sales volume.
• Creation and development of campaigns to encourage the sales team, increasing the output of products with low sales volume.

Wayzata, Minnesota, US

• Expertise in activities related to importation and exportation, issuing invoices and receipts, giving international documents, managing billing and documents, contacting national and international suppliers, making.
• Organization of processes and implementation of software to foreign trade activities, streamlining control and conference kits, documentation and increasing productivity.

• Creation and development a loyalty program, increasing sales and customer satisfaction and approaching the relationship with them.
• Development of methodology for analysis and comparison of strategic information, speeding decision process.
• Development of projects for integration with employees and stores, control of cooperative advertising funds and management actions with advertising companies.
• Development review process performance indices by store, state, customer profile, supplier and product, guiding the strategic and operational actions of the company.

Master Of Business Administration - Mba, Leadership, Innovation And Management 4.0

Postgraduate Degree, Business Administration And Management, General

Mba, Marketing

Bachelor, Bussiness/ Marketing

Curso Técnico Integrado, Growth Hacking