Leonardo Lacerda Email & Phone Number

I have made my career about navigating the intersection of marketing, technology, and startups. Over the past 18 years, I have built a reputation for driving transformational growth, with a focus on restructuring and expanding sales through innovative marketing and service design strategies. My professional journey also includes mentorship at Newchip Accelerator and other, contributions as a council member, and experience in acting as a C-Level as a service provider for 5 years.

Framingham, Massachusetts, Us

As the current CMO at BRZ, I bring to the table a rich blend of strategic acumen and hands-on experience in leading high-performing growth marketing teams. At the heart of my role, I oversee a dynamic team of six professionals, spearheading the conception, design, testing, and analysis of various growth initiatives, including social media, events, and other key marketing actions.I am particularly proud of our team's recent successes: in just three short months, we've supercharged LinkedIn interactions by an astounding 200%, and escalated our lead generation by over 178%. This significant growth demonstrates our commitment to not only attract new clients and raise brand awareness, but also to foster engagement among our existing customers.My objective as a CMO is far from complacency; I believe in constantly pushing the envelope, seeking new ways to scale and innovate. I am now on a mission to further bolster these numbers, finding fresh, creative avenues to cement BRZ's presence in the market and engender sustainable growth.

São Paulo, Br

As CEO I dedicate my time to introduce the platform to investors and new partners ensuring the company's growth and also a good relationship with potential investors. I also work looking inside the company, ensuring that the operation is aligned with the company's objectives and external actions.This work resulted in an average growth of 289% in the last 6 months and in the celebration of 5 new partnerships that now use GlooPay as a form of payment for their clients.

Uberlândia, Minas Gerais, Br

In 2017, together with a partner, I created a work framework that allows, in an agile and quick way, to promote a change in culture in medium and large companies through the use of process design.The Innovation as a Service framework uses the understanding and redesign of company processes to promote digital transformation, innovation and especially culture change, thus allowing companies to update their management models.As CEO I guarantee the functioning of the project and sales teams, keeping in parallel the relationship with customers, prospects and the market.In the last year, we doubled in size and continued to grow even in the midst of the pandemic.

Austin, Tx, Us

Startup mentor with focus in retail and fintech.

São Paulo , São Paulo, Br

Swipe has a huge challenge to bring BaaS solutions to small and medium businesses. As COO as a Service, my focus is to act connecting the actions carried out by the company's CEO with the internal teams, coordinating and pacing the activities of product development and sales.During this period I coordinated the planning and structuring of the SwipeGO product, analyzing and designing new specific processes for the product and bringing in a new bank as a partner in order to allow the level of delivery proposed by the company to its customers.

London, Gb

As an entrepreneur I spent 6 years serving large companies in Latin America with consultancy in ERP and process management. I accumulated experience in building and improving processes aligned and fully integrated with management tools in multinational companies that are clients of TOTVS S / A.I also planned and implemented a network of Franchise stores with 3 business segments: Chocolates BRASIL CACAU, TIM Brasil and JUNGLE OUTDOOR.These businesses enabled me to accomplish things like:- 300% growth in TIM sales in the region where it operates using a well-trained team strategy and alignment of offer x customer expectation. The company placed in the TOP 5 TIM in MG state for 2 years.- Position a single franchised store in the chocolate segment as a record for Easter sales, earning a position in the TOP 10 in sales in Brazil in a universe of more than 600 stores.- Development from scratch of a franchised store model in the outdoor sports equipment segment. Creating value proposition, business model and market positioning models and offering value to the customer.In these last years I have added to my experience:- Ability to implement and manage sales strategies for segments such as franchises and services.- Greater ability to develop strategic partnerships with suppliers of different formats as well as the ability to connect them with traditional companies and startups.- Experience in managing new formats of direct and indirect channels for retailers, franchises and services.- Development of a unique framework for the implementation of innovation processes in companies of all sizes.- Experience in the investment market with excellent relationships with investors and Venture Capital funds.

Maringá, Pr, Br

Managing the sales team, monitoring and increasing sales volumes in each of the states.• Development of new model linking goals and awards for commissioning and commissioning of units sold for total revenue, increasing sales of the full mix of company products.• Development of project Mosqueteiros focused on mapping the 2nd tier markets antennas for TV / Internet and Mobile Phones by generating a database of market for the company and increasing sales volumes of customers and consequently the company.• Redesign of trade policy for telesales and distribution channels, adjusting the benefits offered to purchase volumes of each client.

Sao Paulo, Sp, Br

• Management of client portfolio and negotiation of projects for new customers and from their base, exceeding targets for sales of licensing and software implementation services. • Development of strategies on the market, winning new customers in regions not yet explored by the unit. • Prospecting for customers, closing new contracts. • Development of actions with class entities targeted to segments of Agribusiness, Manufacturing, Construction and Projects, increasing specialization of the company. • Development of software for Agribusiness segment in the region of sales, consolidating the company as a provider of complete solution.

Campinas, Sp, Br

• Management and analysis of current and new suppliers and their mix, developing strategic actions and negotiating new products.• Introduction of new suppliers of wide acceptance, increasing sales volume.• Review of finalizing partnerships with suppliers unprofitable, reducing the amount of inventory assets.• Adjust margins and inventory from multiple vendors, increasing inventory turns and competitiveness in sales.• Evaluation of competition and development of strategies on the market.• Development of sales incentives and marketing activities with the teams of marketing and telesales.• Review and redefinition of strategic actions with the SMS provider focusing on the actions of aggressive sales incentives and achieve an increase in inventory turnover by 300% in six months.

Uberlândia, Mg, Br

• Development of project / partnership Martins - HP Brazil, resulting in higher growth in sales between HP distributors in the Brazilian ranking by increasing revenues from $ 300,000 to U $ 7,000,000 in eight months and winning prize offered by HP's fastest growing sales in 2006. • Risk management and reformulation of the tender offers directed to clients in the technology, gaining wide acceptance and increased demand for goods and facilitating the introduction and exhibition of new products. • Development of sales incentives and marketing efforts with the marketing team. • Evaluation of competition and development of strategies on the market. • Management of suppliers, products, inventory, margins and prices, stock trading strategies with suppliers, introducing new suppliers and increasing the profitability of the business unit and sales volume. • Creation and development of campaigns to encourage the sales team, increasing the output of products with low sales volume.

Wayzata, Minnesota, Us

• Expertise in activities related to importation and exportation, issuing invoices and receipts, giving international documents, managing billing and documents, contacting national and international suppliers, making customs clearance and logistics of operating in domestic and foreign markets.• Organization of processes and implementation of software to foreign trade activities, streamlining control and conference kits, documentation and increasing productivity.

• Creation and development a loyalty program, increasing sales and customer satisfaction and approaching the relationship with them.• Development of methodology for analysis and comparison of strategic information, speeding decision process.• Development of projects for integration with employees and stores, control of cooperative advertising funds and management actions with advertising companies.• Development review process performance indices by store, state, customer profile, supplier and product, guiding the strategic and operational actions of the company.

Master Of Business Administration - Mba, Leadership, Innovation And Management 4.0

Postgraduate Degree, Business Administration And Management, General

Mba, Marketing

Bachelor, Bussiness/ Marketing

Curso Técnico Integrado, Growth Hacking