Lalla Real Estate focuses on transparency and compassion for their clients and a love for real estate—and the friendships and referrals that those values generate? Well, that’s all lagniappe.Leo Lalla honed his real estate skills working with an international real estate firm in the Pacific Northwest, but his New Orleans roots (as they do to so many) called him home. Lalla returned to New Orleans after Katrina to be closer to his parents and siblings—and to play a part in revitalizing the city he will always call home first. Lalla’s father, who owned and ran the family business, Natco, also had a true passion for real estate—a passion he passed on to his namesake.Lalla and his agents are dedicated to the personal interactions that are necessary but often absent from many real estate transactions—listening, guidance, support and compassion, particularly one-on-one, face-to-face. It’s a winning combination in a unique area like New Orleans, where personal relationships and providing that extra time are foundational to residents both new and existing.Lalla Real Estate doesn’t ignore the value or convenience of the internet or contemporary selling tools, but each agent understands that their focus is ultimately on the people and families they help navigate the market. For Lalla’s agency, finding a house is far beyond an internet transaction: they’re helping people find their homes. And after the storm and family called Lalla back home, he’s again proud to help the city continue to rebuild toward its Tricentennial this year.In his own words, “I’m happy every day I wake up because I love helping people and I love real estate. Otherwise, what’s the damn point?”