Leonnardo Lasalvia Email & Phone Number

Milan, It

Milan, Lombardy, Italy

An innovative experience marketing agency specializing in photographic activations for top-tier brands, enhancing online presence and driving growth through impactful digital strategies.Achievements:- Developed and executed effective digital communication strategies aligned with the company's marketing goals, including creating content calendars, trend research, and producing creative materials for social media, blogs, and other digital platforms.- Optimized content to… Show more An innovative experience marketing agency specializing in photographic activations for top-tier brands, enhancing online presence and driving growth through impactful digital strategies.Achievements:- Developed and executed effective digital communication strategies aligned with the company's marketing goals, including creating content calendars, trend research, and producing creative materials for social media, blogs, and other digital platforms.- Optimized content to improve search engine performance, conducting keyword research, applying SEO techniques, and analyzing metrics. As a result, the brand achieved top 3 organic rankings on Google for 7 out of 14 key market keywords, with organic traffic becoming the second-largest lead generator.- Managed online advertising campaigns, including Google Ads and social media, with continuous monitoring, performance analysis, and optimization to maximize ROI.- Analyzed data and metrics to evaluate the effectiveness of digital marketing strategies using tools like Google Analytics and Facebook Insights, providing valuable insights to refine and enhance strategies.- Collaborated closely with sales and product teams to ensure digital communication strategies aligned with company goals and values. Show less

Milan, Lombardy, Italy

One of the most sought-after beauty teams in the industry, having worked with artists such as Rihanna, Beyoncé, and Mariah Carey, and participated in fashion weeks around the world, including New York, London, Paris, and Milan.I had the opportunity to capture and share behind-the-scenes moments of 23 fashion shows on behalf of Team MC Costa during fashion weeks in Milan, Paris, and Haute Couture. My main responsibility was to develop video content for Reels, TikTok, and Stories, aiming… Show more One of the most sought-after beauty teams in the industry, having worked with artists such as Rihanna, Beyoncé, and Mariah Carey, and participated in fashion weeks around the world, including New York, London, Paris, and Milan.I had the opportunity to capture and share behind-the-scenes moments of 23 fashion shows on behalf of Team MC Costa during fashion weeks in Milan, Paris, and Haute Couture. My main responsibility was to develop video content for Reels, TikTok, and Stories, aiming to capture the essence of the shows and provide an immersive experience for followers.Key Achievements:- Produced high-quality images and videos, highlighting the excellence and creativity of designers and makeup and hair teams.- Efficiently edited the content, ensuring everything was shared in real-time and reflected the exclusive atmosphere of the event.- Closely collaborated with team members, including makeup artists, hairdressers, and stylists, to comprehensively document all stages of the shows, capturing looks, products used, and significant moments.- Created authentic and engaging content that significantly increased follower interaction, including likes, comments, and shares, achieving verified account status and surpassing the 200,000 follower mark.- Enhanced the brand's visibility and reputation on social media, strengthening its position as a reference in the fashion industry. Show less

São Paulo, São Paulo, Brazil

A Brazilian startup on a mission to revolutionize the party industry with technology. Serving over 3.8 million events, FestaLab covers a wide range of celebrations. Moreover, the brand includes Joliz, exclusively focused on the wedding market, offering personalized solutions for couples.As the lead for visual communication at FestaLab and Joliz, I was responsible for creating a strong digital presence. In my role, I had the privilege of developing a variety of creative materials to… Show more A Brazilian startup on a mission to revolutionize the party industry with technology. Serving over 3.8 million events, FestaLab covers a wide range of celebrations. Moreover, the brand includes Joliz, exclusively focused on the wedding market, offering personalized solutions for couples.As the lead for visual communication at FestaLab and Joliz, I was responsible for creating a strong digital presence. In my role, I had the privilege of developing a variety of creative materials to strengthen the brands' image.Key Achievements:- Created posts for FestaLab and Joliz's social media platforms, designed to capture audience attention and drive engagement. This resulted in a significant increase in followers and likes.- Developed captivating thumbnails that boosted click-through rates and user engagement with online content.- Produced and edited short videos used in digital marketing campaigns, leading to increased brand awareness and conversions.- Crafted highly effective email marketing campaigns with high open and click-through rates, such as the Valentine's Day campaign with a 33% open rate.- Participated in creating Joliz's first Black Friday campaign, developing over 100 digital assets for various media channels. I also supported agencies and freelancers involved in this project, resulting in a remarkable 47% increase in website traffic and exponential growth in social media for both brands. Show less

São Paulo, São Paulo

Contributed to the creation of visual concepts for the company's main product line, including custom invitations for events such as weddings, birthday parties, baby showers, and other special celebrations. Worked closely with the design team, developing creative concepts and crafting layouts that effectively captured the essence of each event.Key Achievements:- Developed creative concepts and crafted layouts that stood out for their originality and sophistication.-… Show more Contributed to the creation of visual concepts for the company's main product line, including custom invitations for events such as weddings, birthday parties, baby showers, and other special celebrations. Worked closely with the design team, developing creative concepts and crafting layouts that effectively captured the essence of each event.Key Achievements:- Developed creative concepts and crafted layouts that stood out for their originality and sophistication.- Collaborated in creating custom invitations, with 3 models that remain bestsellers even after two years since their launch.- Worked together with the design team to enhance the brand's visual identity, ensuring all creations were aligned with Festalab's proposition.- Produced printed materials such as banners, brochures, and promotional posters. Participated in creating presentations and editorial lines for the company.- Made significant contributions during the Covid-19 pandemic by adapting Festalab's products to meet the occasion's needs. One highlight was developing an invitation with integrated video call, allowing over 85,000 people to safely celebrate important moments and connect virtually with their loved ones. Show less

São Paulo, São Paulo, Brazil

Responsible for the omnichannel service of FestaLab and support in structuring the area, in 6 months I implemented new platforms, such as the service by WhatsApp, facilitating and generating greater proximity with customers and creating the service bot for 24h support, resulting in a conversion rate above 74%. At the end of my period in Customer Success we had an NPS higher than 90, bringing user satisfaction in the excellence zone and above the average of the companies that use the… Show more Responsible for the omnichannel service of FestaLab and support in structuring the area, in 6 months I implemented new platforms, such as the service by WhatsApp, facilitating and generating greater proximity with customers and creating the service bot for 24h support, resulting in a conversion rate above 74%. At the end of my period in Customer Success we had an NPS higher than 90, bringing user satisfaction in the excellence zone and above the average of the companies that use the same methodology.I also had the opportunity to implement a Trainee Project, so that new talents of the area have the opportunity to develop and become responsible for big projects that cause a positive impact directly on the company and users. Show less

São Paulo, Brazil

As the Social Media Manager at Selfie Station, I played a crucial role in planning, creating, and monitoring the content shared on social media during the brand's launch in Brazil. With my strategic and creative approach, I spearheaded the development of a comprehensive social media strategy, content calendars, and post creation.Key Achievements:- Developed an effective social media strategy aligned with the brand's objectives and market trends. Created content calendars with… Show more As the Social Media Manager at Selfie Station, I played a crucial role in planning, creating, and monitoring the content shared on social media during the brand's launch in Brazil. With my strategic and creative approach, I spearheaded the development of a comprehensive social media strategy, content calendars, and post creation.Key Achievements:- Developed an effective social media strategy aligned with the brand's objectives and market trends. Created content calendars with careful post planning to ensure consistency and relevance.- Produced engaging content for social media, including images, short videos, creative captions, and persuasive calls to action.- Managed social media accounts, ensuring timely fulfillment of deadlines, interaction with followers, and monitoring of performance metrics. Analyzed social media campaign results using tools like Facebook Business, Google Analytics, and MLabs to optimize performance and identify improvement opportunities.- Within the first month of the brand's presence on Instagram Brazil, we surpassed the number of followers on the brand's main profile in Italy, reaching over 2,000 followers with a 12.05% engagement rate. This resulted in a significant increase in brand visibility and recognition on social media through creative and effective content strategies. Show less

Bachelor'S, Advertising And Marketing

Summer Course, Cinema, Tv And Video