As VP of Public Relations for the fourth largest music company I oversaw the planning and execution of promotional campaigns for the label's frontline artists/releases such as Kylie Minogue, Lenny Kravitz, Diane Warren, Journey, Rufus Wainwright, Cheap Trick, Anaïs Mitchell, Nickelback, Corey Taylor (Slipknot), In This Moment, Betty Who, Leslie Odom, Jr., David Crosby, Santana, and Bryan Adams to name a few.

As Sr. Director of Publicity I spearheaded the planning, execution, and tracking of promotional campaigns for the label's frontline roster. The artist roster consisted of:Rich Robinson of The Black CrowesThe ZombiesNina Persson of The CardigansBetter Than EzraEverclearHinderThe Dandy WarholsAlien Ant FarmHIMMusic For Nations/SonyRoadrunner Records • Manage and drive comprehensive communications and media relations campaigns… Show more As Sr. Director of Publicity I spearheaded the planning, execution, and tracking of promotional campaigns for the label's frontline roster. The artist roster consisted of:Rich Robinson of The Black CrowesThe ZombiesNina Persson of The CardigansBetter Than EzraEverclearHinderThe Dandy WarholsAlien Ant FarmHIMMusic For Nations/SonyRoadrunner Records • Manage and drive comprehensive communications and media relations campaigns, incorporating the objectives of all facets of project goals across a wide variety of music genres• Actively develop and maintain relationships with key media contacts including national/regional print, online, TV, radio syndicates, event organizers, brands, and non-traditional space to secure coverage• Prioritize activities of internal team members as well as outside personnel involved in each project to ensure that deliverables are on time, within budget and at the required level of quality• Work closely with social media team members with creative programming and artist-to-fan engagement for label and artist social channels• Coordinate special events i.e. release parties, signing events and in-store appearances, award ceremonies, press conferences, etc.• Oversee the planning and creation of print/online advertising and servicing of promotional items and marketing collateral Show less

As founder of Monolith PR, an independent boutique publicity, our mission was shaped to create long lasting partnerships with each client by offering priority treatment with a custom approach to marketing and artist development.We conduct our campaigns with unparalleled professionalism coupled with innovative and fresh ideas tailored to match the client’s goals; spanning national and regional print/online media, television, and syndicated radio networks.By cultivating awareness… Show more As founder of Monolith PR, an independent boutique publicity, our mission was shaped to create long lasting partnerships with each client by offering priority treatment with a custom approach to marketing and artist development.We conduct our campaigns with unparalleled professionalism coupled with innovative and fresh ideas tailored to match the client’s goals; spanning national and regional print/online media, television, and syndicated radio networks.By cultivating awareness through the execution of social media initiatives and third-party brand partnerships, we aim to bridge the gap bolstering Direct-to-Fan engagement and handle identity supervision to sharpen the profile of the artist where it’s needed most.Past Clients:The Dillinger Escape Plan The ArmedRex Brown (Pantera, Down, Kill Devil Hill)While She Sleeps (UK)Funeral For A Friend (UK)The End Records Raw Power Management Crossfaith (JPN)My JerusalemArthur Channel (feat. R&R HOF drummer Jack Irons ex- Red Hot Chili Peppers, Pearl Jam)Dead Letter Circus (AUS)The Cringe (feat. drummer Shawn Pelton of the SNL band, Sheryl Crow, Bruce Springsteen)Blackfield (feat. Aviv Geffen with Steven Wilson of Porcupine Tree)TraptSpongeTorrential Downpour Ugly Kid Joe Show less

Acted as the point person throughout the process of identifying and deploying call-to-action strategies for company clients including: Five Finger Death Punch, As I Lay Dying, Red, I Wrestled A Bear Once, Lordi, Down, In This Moment, Demon Hunter, Andrew W.K., Seventh Void, Alan Robert of Life of Agony • Launched and managed integrated public relations, advertising and co-branding programs and social media initiatives while staying on or below budget for multiple client accounts… Show more Acted as the point person throughout the process of identifying and deploying call-to-action strategies for company clients including: Five Finger Death Punch, As I Lay Dying, Red, I Wrestled A Bear Once, Lordi, Down, In This Moment, Demon Hunter, Andrew W.K., Seventh Void, Alan Robert of Life of Agony • Launched and managed integrated public relations, advertising and co-branding programs and social media initiatives while staying on or below budget for multiple client accounts simultaneously• Procured coverage and maintained relationships with key members of the media in various beats such as, but not limited to: broadcast television and radio, industry trade publications, lifestyle, online and socially driven media (blogs, Facebook, Twitter, YouTube etc.)• Consulted both internal clients and third-party partners in the development and execution of events• Prepared and escorted clients during red carpet award ceremonies, premieres, press junkets and performances Show less

Managed all facets of press relations for the company roster of artists. • Wrote and deployed catchy press releases to targeted media outlets• Garnered National and regional media coverage for the label roster as well as brand recognition for the company• Prepared and expedited monthly/quarterly reports for the label president and international stakeholders• Evaluated, delegated and mentored the work of junior staff members and interns

Developed fresh and exciting community outreach programs that led to B2B partnerships with leading national hotel chains, restaurants, high-end retail and fitness clubs.• Played an integral role in the creation and execution of brand ambassador programs accountable for more than 150,000 customers annually• Responsible for the booking, planning and fulfillment of corporate events for clients such as: Les Clef d’Or, New York City Association of Hotel Concierges, Virgin, Macy’s, NYC… Show more Developed fresh and exciting community outreach programs that led to B2B partnerships with leading national hotel chains, restaurants, high-end retail and fitness clubs.• Played an integral role in the creation and execution of brand ambassador programs accountable for more than 150,000 customers annually• Responsible for the booking, planning and fulfillment of corporate events for clients such as: Les Clef d’Or, New York City Association of Hotel Concierges, Virgin, Macy’s, NYC Parks Department, Equinox Fitness Clubs, Adidas Show less

Created and implemented new product marketing campaign strategies that led to increased awareness and revenue.• Worked alongside venue owner and label CEO Lon Ballinger in the development and promotion of music releases• Recruited and managed street teams for internet, radio, and retail driven promotional initiatives • Managed product inventory and designed eye-catching window displays for major retail storefronts