Leo Lu

Leo Lu Email and Phone Number

Senior Director Digital Marketing and Analytics at American Red Cross @ American Red Cross Training Services
Leo Lu's Location
Madison, New Jersey, United States, United States
Leo Lu's Contact Details
About Leo Lu

Leo Lu is a Senior Director Digital Marketing and Analytics at American Red Cross at American Red Cross Training Services. He possess expertise in segmentation, strategy, credit cards, analytics, portfolio management and 8 more skills.

Leo Lu's Current Company Details
American Red Cross Training Services

American Red Cross Training Services

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Senior Director Digital Marketing and Analytics at American Red Cross
Leo Lu Work Experience Details
  • American Red Cross Training Services
    Senior Director Digital Marketing And Analytics
    American Red Cross Training Services Oct 2019 - Present
    Washington, District Of Columbia, Us
    - Manage all digital marketing channels for Red Cross Training and Red Cross Store, including organic search, paid search, paid display, social media, email, website banner and text message promotions.- Directly accountable for all digital channel revenue, spend budget and profit margin.- Directly accountable for digital channel marketing analysis, performance evaluation, market research, pricing strategy, business planning and budgeting.- Manage a team of digital channel specialists, campaign managers, data analysts, market research professionals, user experience and website design professionals.
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  • American Red Cross Training Services
    Director Of Online Marketing
    American Red Cross Training Services Jul 2013 - Oct 2019
    Washington, District Of Columbia, Us
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  • Charles Schwab
    Summer Associate
    Charles Schwab Jul 2000 - Sep 2000
    Westlake, Texas, Us
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  • Mckinsey & Company
    Specialist
    Mckinsey & Company Jul 1997 - Jul 1999
    Us
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  • J Walter Thompson
    Finance Executive
    J Walter Thompson Jun 1996 - Jun 1997
    New York, Ny, Us
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Leo Lu Skills

Segmentation Strategy Credit Cards Analytics Portfolio Management Financial Services Marketing Strategy Banking Business Analysis Product Management Strategic Partnerships Cross Functional Team Leadership Leadership

Leo Lu Education Details

  • Yale School Of Management
    Yale School Of Management
  • Shanghai International Studies University
    Shanghai International Studies University

Frequently Asked Questions about Leo Lu

What company does Leo Lu work for?

Leo Lu works for American Red Cross Training Services

What is Leo Lu's role at the current company?

Leo Lu's current role is Senior Director Digital Marketing and Analytics at American Red Cross.

What is Leo Lu's email address?

Leo Lu's email address is le****@****oup.com

What is Leo Lu's direct phone number?

Leo Lu's direct phone number is +195479*****

What schools did Leo Lu attend?

Leo Lu attended Yale School Of Management, Shanghai International Studies University.

What skills is Leo Lu known for?

Leo Lu has skills like Segmentation, Strategy, Credit Cards, Analytics, Portfolio Management, Financial Services, Marketing Strategy, Banking, Business Analysis, Product Management, Strategic Partnerships, Cross Functional Team Leadership.

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