Senior Director Digital Marketing And Analytics
Current- Manage all digital marketing channels for Red Cross Training and Red Cross Store, including organic search, paid search, paid display, social media, email, website banner and text message promotions.- Directly accountable for all digital channel revenue, spend budget and profit margin.- Directly accountable for digital channel marketing analysis, performance evaluation, market research, pricing strategy, business planning and budgeting.- Manage a team of digital channel specialists, campaign managers, data analysts, market research professionals, user experience and website design professionals.
Oct 2019 - Present
