E-businessDigital Data in MarketingDisruptive technologiesDigital transformationVisualization tools in marketing

After many years in teaching how technology can be applied into business and numerus projects involving digital business, Algebra Group founded AlgebraLAB as heart for its applied research with focus on various commercial, research and academic projects involving triple helix approach and with active student-industry professional collaboration and engagement

In the context of digital transformation, society is looking for more agile companies and governments which want to harness the potential of digital technologies for producing insights faster and at lower cost for community. As educational organizations, we are faced with pressure to fill the skill gaps and do not always have the right level of flexibility. This is why it is important to rely on broader communities and collaborative environments.Technology is becoming more and more available today and pressure is moving towards ways how to efficiently use it. Advanced analytics can help answer questions like: “are we utilizing available technology enough” or “are there other ways to look for answers”. Collaboration, knowledge exchange and prototyping are key points because with lucrative services, and especially big data, it is important to manage learning curve. In first part, focus is more on “learning” and “product” coming later. While we are learning, it is important to have support and guidance from relevant institutions and this is where Algebra with R&D and AlgebraLAB is aiming in future. Looking towards digital skills as most important asset company can have in modern economy, we are tackling topics important for local community but also general society. Being able to understand how digital technologies can be used is based both on experience in digital management and industry expertise. Concept of knowledge sharing and openness is important because researchers can use real data sets to test their ideas in analysis and advanced visualization which can be further improved into “products”.

Chair for Data Management and Analysis include 19 courses covering knowledge portfolio:1. Know what we know (access, sharing and storage of knowledge)2. Know what we do not know (search and creation of knowledge-core analytics and asking "right" questions)3. Do not know that we know (detection of hidden or implicit knowledge) and4. Do not know that we do not know (the detection of the key risks and opportunities).Courses include knowledge of digital marketing (in the narrow sense) but also the knowledge that will enable the achievement of marketing objectives using digital technology. This refers to the knowledge, skills and competences for analytical and strategic level of digital marketing (with the operational and tactical) and consequently the integration, analysis and interpretation of marketing data in digital form.However, for effective integration, analysis and interpretation of data in digital form is a necessary shift from classical reporting (what happened?), analysis (why it happened?) and monitoring (what is happening now?) towards estimation (what might happen ?), prediction (which is likely to happen?) and prescriptions (what we need to do?).This requires a shift from reactive to proactive. On the other hand is a necessary evolution in making decisions based on data that is in the Data-Driven Decision-making. Courses in the Chair of Data Management and Analysis empowers students with interdisciplinary knowledge, combined with the analytical skills (data science) and allow the coverage of digital marketing to the marketing of the digital era but also introduce monetization concept of big data (and other data solutions) and the effective and efficient analytics in the digital economy.

Assistant Professor, team member, project "Complex networks" (ARRS P01-0383)

Registered expert for the GOPA Consulting Group and affiliated companies EPOS Health Management (www.epos.de), GOPA Com. (www.gopacom.eu), GOPA Infra GmbH (www.gopa-infra.de), AFC Agriculture and Finance Consultants GmbH (www.afci.de) and intec – GOPA International Energy Consultants (www.gopa-intec.de).

Module: Strategic Management of Technology and InnovationThis module provides a forum for the in-depth examination of strategic management topics organized around two themes: (1) the technology strategic management interface and (2) organizational innovation. The technology-strategic management interface is explored from two perspectives - an internal perspective that focuses on technology management issues, and an external perspective that focuses on the strategic implications of competing in advanced-technology industries. Organizational innovation is explored as a strategic adaptation mechanism that allows firms to effectively respond to the forces of technological change, and possibly to create such change. Case studies and readings are used to demonstrate the relevance of technology and innovation-related issues to the strategic management process. Module: Information Systems in Modern Organizations Information systems and information technology (IS/IT) represent a key source of competitive advantage for firms in digital economy. Today IS/IT no longer is simply used to support the business, but rather radically transform the very basis for competition. An understanding of existing and emerging information technologies, the functions of IS/IT and its impact on the organizational operations, and the issues and challenges associated with successfully incorporating IS/IT into a firm is a critical aspect of the knowledge base of manager.About eLeadership MBAIn a technology dominated world, the lack of e-Leadership education is striking, as is the limited off er of targeted programs that support digital transformation, design thinking and lean business development. Algebra University College, Zagreb (Croatia) is among the fi rst in Europe to have developed and accredited an e-Leadership MBA program in cooperation with faculty members from the Kelley School of Business at Indiana University, among 5 best business schools in the United States.

Enterprise Risk Management

The ESCO Maintenance Committee is a Commission expert group. It provides advice on the technical and conceptual development of ESCO. It formulates opinions on the approach for technical implementation, on quality control principles and on the revision of ESCO data. Additionally, the ESCO Maintenance Committee advises the Commission and the ESCO Board on the implementation of ESCO in concrete business cases.The ESCO Maintenance Committee is in particular responsible for:- Providing expertise concerning the development, management and dissemination of the ESCO classification;- Providing opinions on the methodological approach to ESCO and its compliance with stakeholders' requirements;- Monitoring the progress of revision of the ESCO content;- Contributing to the quality assurance process;- Providing guidance to the Reference Groups, by reviewing samples of their work and by answering methodological questions;- For each proposal for a new ESCO release: i) review the proposal and the quality assurance process applied in its development, and ii) provide an opinion on the release of the proposal to the ESCO Board.More info: https://ec.europa.eu/esco/portal/escopedia/ESCO_Maintenance_Committee

IN2data Data Science Company is part of IN2 Group, largest ISV in Croatia. Its interdisciplinary team of scientists and professionals with relevant academic and industry business knowledge, able to deliver advanced analytical solutions, is unique in the region. Services portfolio include predictive modelling and big data analytics, social networks (SNA), segmentation models, cross sell & up sell models, fraud detection, churn predictions, scoring, text mining, early warning systems and social CRM.IN2data capability to deliver different analytics solutions on demand also include models adoption for tailor-made requirements in various environments. As an analytical company we take great care to explain and communicate business value for our customers as clearly as possible. Our approach is based on the right mixture of business domain knowledge, advanced methodological competences and state of the art technology. All offerings are clearly linked to business goals and business value is determined with measurable performance indicators.Inside our team all kinds of data are respected and carefully managed as one of the company’s most valuable asset. We focus our special attention to convergence in industries today therefore we combine best practices from different industries to provide tailor made solutions with maximum efficiency for our clients.Our knowledge base is powered by more than 20 data experts at your disposal, ranging from senior data scientists with 20+ years of experience to data researchers. Five of our base team members are data scientists with PhD+ level while our extended team include two more and three PhDc’s. Our principal consultants published 20+ books with distinguished international publishers and copyrighted 150+ scientific papers in data science domain for different industries.We help you monetize your data at right time, just when you need it most.

Assistant Research Scientist, team member, project "Complex networks" (ARRS P01-0383)

Tekstilpromet d.d. ICT strategy coordinator

Design, development, implementation, support and management various ICT projects

Enterprise Risk Management

ERP Design and DevelopmentDiscovering Knowledge From Data

Budget and resources managementICT advisory and support management