Planning- Conducting environmental scans to identify and analyse key trends, competitive gaps and opportunities.- Analyse consumer trends and behavior to identify potential channels, unique segments and insights.- Through deep diving into insight to create data driven marketing approaches.- Ideate campaign plan to meet client’s marketing objectives. (360°Campaign planning)- Build business proposal and creative briefs.- Lead creative team in campaign proposition and direction.- Collaborate with various media agency for strategic advertisement placement.- Oversee execution and tracking performance of marketing campaign.New Business Development- Client Management, work closely with Accounts team to understand client’s pain points and campaign objectives.- Review existing client’s business to identify new business opportunities.- Develops and presents strategic marketing recommendations.

Market Research- Handling 16 countries for the Brand Survey to support marketing planning of client.- Managing client and act as partner/consultant to support client’s marketing issue and provide a solution idea through analysis of all available data.- Develop customized market report for different countries.- Vital role in presentation.- Supervision and coordination of various fieldwork agency.- Processing of raw data to be ready to use.- Design and creation of questionnaire. New Business Development- Client Management, work closely with Client to understand their main objectives.- Identify new opportunities within clients requirements, via analyzing market situation forecasting business opportunities and defining new market segments.- Collaborate with creative agency to create/pitch for marketing campaigns.- Build business proposal and creative briefs.