Accomplished media executive with over a decade of experience in music, technology, and marketing.Currently leading the global Artist and Fan Experiences team within WMX, a division of Warner MusicGroup, I focus on driving revenue across international markets including EMEA, APAC, and LATAM. Myrole emphasizes delivering commercially successful opportunities through strategic marketing, brandpartnerships, merchandise, and innovative licensing strategies. I lead regional directors of marketing,providing direction on go-to-market strategies, while utilizing data-driven insights to identify and maximize opportunities for artist growth. Additionally, I oversee the collaboration with internal CRM teams to retain and grow our "superfan" audiences. My experience extends to product innovation, having led the development and successful launch of proprietary digital tools, including a social media platform that ranked in the Top 5 on the Apple App Store. With a global perspective gained from living and working in both Asia and the United States, I bring a deep understanding of diverse markets and the ability to drive business outcomes through innovative strategies.Specialties: Marketing, Commercial Strategy, Agile Product Management; Agile Product Development (Scrum and Kanban); Agile Scrum Product Owner, Product Marketing, Web and Mobile Technology, IT Service Management, Software Development, Brand Partnerships, Brand Licensing, Marketing.