Chatbot for General Motors: Worked on a team developing customer support chatbots to increase lead conversion for Chevrolet campaigns. Developed information architecture and conversational design to optimize usability and user interaction during the launch of new vehicles.Chatbot for Banco Safra: Created and managed chatbots (Smart Contact) to improve bank service and simplify the user journey (Renegotiation Bot, Exchange Rate Consultation Bot, Human Resources Bot). Conversational design and information structure of the chatbot for bank events.Created scalable bots for third sector companies: Teto NGO ProjectContinuous maintenance and improvements: In addition to working on the launch of new chatbots, she performed continuous analysis of usage data and user feedback to improve the performance of existing bots. Conducted internal quantitative research, usability tests, interviews, and participated in UX process initiatives.Tools: Agile, Scrum, Design Thinking, Figma, BlipBuilder, Photoshop, Mural.

Americanas Group Brand Manual: Review of Brand Manuals, ensuring visual coherence and identity. Worked on branding, assisting in the creation of visual identities until the implementation of guidelines. Conducted quantitative research to validate brand perceptions and adjust visual communication strategies, ensuring alignment with the target audience.Naming and visual identity of the Vem Conveniência brand (Joint Venture between Americanas Group and Vibra Energia): Actively participated in the Branding process in the creation of the Vem brand, from the Naming process, User Journey Mapping, development of personas, brand archetypes to the development of the visual identity. Conducted quantitative research and facilitated co-creation workshops with Americanas employees to align the brand's vision and values, resulting in a cohesive delivery that reflected the group's essence.Tools: Agile, Scrum, Design Thinking, Illustrator, Trello, Miro.

Creation of Instagram and communication strategy: Development of the franchise's visual identity and content for Instagram, helping to increase the brand's reach and attracting more customers in the first months of implementation.Digital marketing strategy: Creation and implementation of the digital marketing strategy, including the production of visual content and promotional campaigns focused on commemorative dates. These campaigns resulted in an increase of approximately 15% in sales during the promotional periods.Development of promotional campaigns: Creation of visual materials for campaigns such as Black Friday and other seasonal promotions, in addition to having designed the loyalty card, which increased the rate of customer return.Tools: Adobe Illustrator, Photoshop, After Effects