Leon Gu Email and Phone Number

VM part: Monthly Campaign - window/instore VM design & execution (10-12 campaigns per brand per year)- working with co-operate branding function to manage the campaign design (window design/instore VM design/display guideline) according to the SNK marketing calendar- communicate & align the execution plan with global team- communicate & align the store floor plan & execution plan with brand marketing & product team Store opening/renovation planning- working with relative function (marketing/operation/sales team) to confirm the new store layout- plan the store layout to make sure it’s in-line with store flow principle, preparing the VM planogram & VM rendering- instore execution for the new store opening VM checking for store execution Instore display props management Provide properly VM display guidelinesConstruction part: Pre-opening preparation and communication with the landlord Brief agency to do on-site survey & on-site communication with the landlord for the construction requirements & details New store drawings developing & materials search management- submit survey report to global team for further floor plan/technical drawings/3D rendering developing- submit the drawings to the landlord for approval once received from global team and confirmed by local managing director- brief contractors to search the decoration materials locally according to the global material samples, then express the local materials samples to global for confirmation- brief local design agency to develop full set of drawings according to the global design & technical drawings once the design confirmed by landlord- submit the full set of drawings to landlord for final approval Fixture production & store on-site work management Store maintenance & repair management Store data management Plan & control the cost within given budget. Create the PO/PA etc to follow the payment approval process.

Responsibilities:• Campaign window/instore design & execution (12 campaigns per year) Working with co-operate branding function to manage the campaign design (window design/instore design/display guideline) according to the marketing calendar Communicate & align the execution plan with global brand team Preparing all campaign materials (visual and props etc.) and make sure it delivered in time Working out the store communication memo and guideline Arrange the vendor to setup in time & with good quality Preparing the photo report• Store opening/renovation planning Working with relative function (construction/operation/regional retail team) to confirm the new store layout Plan the store layout to make sure it’s in-line with store flow principle Communicate & align the VM layout plan with regional marketing colleague Preparing all opening material (visual/props etc.) and make sure it delivered on time Arrange vendor to do the set-up on time & with good quality Preparing store opening report• VM checking for ML stores Ensure the brand visual with products & all marketing related proper presenting in store Modify in store immediately and feedback to operation team where should be improved in VM• Instore display props management Manage the order and stock control of daily instore display props Develop or re-new the instore props if needed• Seasonal instore visual change management Provide properly VM display guidelines Develop the display guideline for different store demo to define the best solution for different store flow Communicate with guideline to store regularly & dedicated VM training for store staff• Store data management• Plan & control the cost within given budget. • Others Support construction team for new store concept development Provide correct information to product team for stock planning Update VM visual for 3rd parties, such as Contact lens/ eyewear

Responsibilities:• manager team to achieve high standard retail visual merchandising management across the responsible region (included TW & HK)• work with marketing and merchandising team to define retail visual merchandising management strategy for all retail format• develop action plan and implement according to the feedback from product marketing & merchandising team• create attractive window display and in-store atmosphere, provide convenient shopping environment to enhance conversion rate• lead VM team to achieve effective in store communication implementation to meet brand building objectives as well as sell-through growth targets according to pre-defined marketing calendar• set up systematic regular visual merchandising maintenance and VM training for all retail formats according to defined guideline• Regular communication with global, regular VM materials, GTM package and creative guideline local adaptation for all channels, according to global materials• Production vendor management in order to make sure of output quality• VM related budget planning, management and control• Store visit frequently to check execution quality and keep up with market trends• Others: Trade show supports, Road show supports, Show room management etc.

Responsibilities: Pre-GTM meeting & sales meeting involving (Seasonal) Tradeshow support (Seasonal)- Materials preparation for retail breakout room proto (plan, POP/props, products…) - VM 3D mock-up for catalogue- Tradeshow VM support & involving VM Guideline development - Seasonal VM Guideline development- Retail Bible update- Other VM Guidelines (for fixture/props, key store, key project, campaigns…)- Store opening Process/Guideline Retail VM training - Seasonal retail VM training - Other Internal VM training (for sales, buyer, product team…)- Other external VM training (for key account, key store…) Campaign & Monthly story VM support  Props development & guideline  New opening store supports- Make new opening store supporting plan- Work closely with store planning team to confirm new store floor plan - Allocation in-store graphic position, make new store planogram- For key flagship store, travel for providing in-store hands-on and training- Check dealer’s new opening store report VM execution report checking & feedback- Monthly store VM execution report- Store new opening VM report- Other Campaign report Key account program- Seasonal retail training - Monthly store VM execution report checking- VM Incentive program  Other accounts in-store VM supports by travel- Provide basic principle training- Provide seasonal VM in-store training- Provide hands-on training Key store program- Provide store VM Guideline (base on the actual store assortment & capacity)- Provide In-store monthly VM & hands-on training- Key store new opening VM support

Responsibilities:• Improved brand image:• Cooperated with fitment department to modify the store design of WK and accessories; • Made plan for adjusting brand Visual Identity image; made brand VI guidebook (assisted by graphic designer);• Catalogued image shooting:• Made plan for image shooting for each season and confirmed the story atmosphere, shooting place, dressing and gave instructions throughout the shooting;• Preliminary plan before new stories arrive at stores:• Made preliminary plan for 3 or 4 new stories each month before they arrive at stores;• Made new story display guidebook (assisted by display specialist);• According to new items in each season, made plan for the whole store VM atmosphere included the plan for the design for POP in different sizes, selected image pictures and windows design etc;• Trained for store display and window display in each new season:• Gave demonstration on new window display and store displayed in the appointed store of Shanghai;• Gave training for specialists and area managers of all areas on live operation;• Adjustment on the items display in store:• Checked sales regularly reports and helped stores in Shanghai to make display adjustment according to sales results;• Sent the adjusted display materials to stores all over China for display reference.• Visit stores frequently to check execution quality and provide in-store training• Regional VM execution report checking & feedback