I am currently responsible for leading the development and execution of promotion for Xbox FanFest and its activities. Regular tasks include:-Review of the current FanFest promotional experience, and strategic recommendations for improvements.-Working with Xbox team, vendors, and external production companies to deliver innovative, efficient solutions.-Partnering with creative agencies for graphic and asset development and deployment to key stakeholders for promotion.-Evaluating engagement metrics across promotional activities.-Developing copy across all promotional materials, including registration site and emails.-Regular analysis of promotional success and key learning points.-Developing and maintaining strong relationships with key partners, both internal and external.-Helping to impact thought leadership around promotional content creation to capture trends, fan voices, and visuals during promotional activities.

XII VIRTUE is a designer fashion brand that I created in 2017 to gain experience in art directing, fashion design, and supply chain. I debuted the brand's first collection in 2022 with a focus on blending narrative art with designer-quality garments to create a wearable storybook. Noteworthy takeaways from this adventure include:• Building my own supply chain by connecting multiple international and domestic manufacturers and suppliers.• Directing and producing photoshoots with 5-10 participants per shoot.• Building the XII VIRTUE website and becoming fluent in Shopify.• Becoming fluent in Adobe Creative Cloud, Facebook Ad Manager, and Alibaba.• Organizing and running a successful pop-up shop in Seattle's Judkins Park neighborhood.

In this role, I was required to be extremely versatile by collaborating with several teams to support and enhance marketing campaigns and operations of Amazon.Noteworthy responsibilities and contributions include:• Acted as the primary owner for 7 different marketing operations tools, responsible for identifying bugs, recommending upgrades, and delegating work.• Implemented and enforced a 2-week campaign profitability evaluation to prevent $10M in losses throughout Q3 and Q4 of 2022.• Reduced campaign launch errors by 40%, achieving a 100% success rate since joining the team.• Headed a 3-month internal validation for a machine-learning tool used by senior leadership.• Built onboarding program for new marketing coordinators, freeing up 8-10hrs per week in training and support.• Evaluated data and created writeups for Lord of the Rings marketing campaigns for senior leadership.• Delegated responsibilities for configuring, launching, and troubleshooting marketing campaigns that were seen across 15 different locations on Amazon.com.• Coached 5-8 marketing leaders per month in creative standards and copywriting guidelines.• Resolved key operations blockers for new marketing tools by collaborating with different engineering teams.

At Guerrero, I was tasked with overseeing the production process for American Healthcare Leader (AHL) Magazine's articles. I also served as an advertising account manager, the majority of my clients were vendors of fortune 500 healthcare and biotechnology companies such as Oracle, Phillips Lytle, and CTG. Within my first few months, I became top 10 in revenue out of over 100 other account managers.My proudest accomplishment is being responsible for American Healthcare Leader's first Chinese American cover model and article feature!Use the links below to check out some of the amazing articles I've worked on!After a short yet insightful tenure, I decided to part ways in order to explore opportunities that allowed me to collaborate and learn from more creative industries.Some of my daily tasks included:• Researching medical and biotechnical blogs, news outlets, and databases for accomplished executives based on magazine themes and personal backstories.• Conducting initial interviews with executives and developing briefs to pitch to our production team.• Sourcing production finances by presenting, negotiating, and closing advertising deals with vendors of Fortune 500 healthcare and biotechnology companies. Some of the vendors included Oracle, Phillips Lytle, and CTG.• Communicating production accommodations and desires from featured executives to our production team.• Collaborating with the production team to design magazine covers, decide on quarterly themes, and create editorial content.

Unfortunately, my time at this store was cut short due to economic struggles from the COVID-19 pandemic. I was tasked with quickly adapting to a new environment to serve as an interim store manager. I also worked as a visual merchandising manager, regularly changing product displays to increase traffic and drive sales.

At Chameleon, I was the senior business development manager and marketing coordinator for our new data division. I was responsible for helping drive demand and awareness for our product throughout the staffing industry. My proudest accomplishment here was creating the Salesforce pipeline process for our business development division to increase efficiency by 25%.I reported to our CEO and senior project manager.Some of my tasks included:• Creating the Salesforce pipeline process for our sales team to increase efficiency by 25%.• Training new business development managers and admins on our product and sales process.• Evaluating new CRM's and CMS's to enhance the efficiency of our sales and marketing team.• Researching mid-sized staffing firms for the beta testing of new products and potential clients for fully developed products.• Presenting our demos to potential clients and constructing proposals based on their current data reporting needs.• Designing creative email marketing campaigns.• Proposing website revisions to improve SEO.• Overseeing the production of marketing content such as testimonial videos and monthly webinars.• Collaborating with our senior project manager and data team in product development meetings.• Working in inside sales, reaching out to potential clients through cold calls, email marketing campaigns, and LinkedIn.

As an intern, I worked directly under our senior account manager in order to research potential leads and obtain meetings with potential clients through cold-calling, email marketing, and conventions.

In this work I was able to gain valuable experience in primary consumer feedback and insight into the process of new product launches.As a sales associate, I am required to be an expert regarding Nike product, while also being able to present the product in a appealing fashion to make sales. I work with my fellow teammates to provide a comfortable atmosphere for consumers. Daily tasks include:• Maintaining high visual standards for product displays• Greeting consumers into the store• Recommending product to consumers to add onto their purchase to maximize profit• Helping teammates have a smooth interaction and sale with consumers• Managing cash register• Maintaining inventory on the floor• Maintaining an organized stock room

In my time as a supervisor, I would work to create the most welcoming, comfortable atmosphere possible for customers. Daily tasks included:• Managing a positive team-oriented environment• Weekly social media updates• Adjusting to new information to effectively take phone calls for reservations, food ingredients, menu items, take-out orders, and restaurant location• Directing traffic in the small, congested parking lot• Acting as a server when needed• Processing transactions at the cash register