Leon Baker

Leon Baker Email and Phone Number

DevOps is fun! | Security | Deep IT skillset | Website transformation, SEO | Attention to detail @ Sepura
cambridge, cambridgeshire, united kingdom
Leon Baker's Location
Ely, England, United Kingdom, United Kingdom
About Leon Baker

A digital analyst and consultant with wide and varied IT knowledge. 17 years in digital research, transformation of websites, and SEO; a lifetime’s immersion in computing. Experience of workplace development from startup to mature org. I have been known to:- Work with multi-agency teams to drive large-scale change. I notice confusion and ask the dumb questions that need asking.- Obsessively focus on system consistency and quality over time; build processes and playbooks for diagnosis and maintenance.- Mine actionable insights and narrative from data: market research, web & social analytics, qualitative reading.- Effectively communicate with, report to, and teach both expert and non-technical stakeholders, in formal and informal settings. - Bring rigorous technical analysis and attention to detail to everything I do.- Act as a hands-on, flexible IT generalist with practical skills in coding, networks, databases, administration. Capable of saying "Something's not adding up here" in many fields.

Leon Baker's Current Company Details
Sepura

Sepura

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DevOps is fun! | Security | Deep IT skillset | Website transformation, SEO | Attention to detail
cambridge, cambridgeshire, united kingdom
Website:
sepura.com
Employees:
420
Leon Baker Work Experience Details
  • Sepura
    Senior Devops Engineer
    Sepura Jan 2024 - Present
    Cambridge, England, United Kingdom
    Learning DevOps at Sepura - more to come as I get settled in!
  • Freelance
    Consultant
    Freelance Aug 2023 - Dec 2023
    Capturing some interesting activities while between roles:- Website technical review for a legal funding provider, auditing work done by their IT contractor. Noted and reported illegitimate content on their site apparently placed by hacking, including recommendations on mitigation and followup.- Visual identity and branding consultation for local small ecommerce business, including drafting new logo options
  • Kantar
    Principal Consultant
    Kantar Mar 2020 - Jun 2023
    London, England, United Kingdom
    Mavens joined Kantar and I joined Analytics UK & Ireland. Fundamentals of role remained the same.- Produced a comprehensively updated set of capability requirements for another re-platforming of primary client's sites, and then supported ongoing triage and rework of this plan as business requirements and budgets fluxed wildly.- Delivered IA and product taxonomy consulting for further FMCG brand transformation projects.- Produced and delivered a comprehensive internal documentation and training package aimed at distributing my SEO skills and knowledge across the team.
  • Mavens Of London
    Principal Consultant
    Mavens Of London 2010 - Mar 2020
    First non-founder hire of Mavens, a Research & Strategy Consultancy specialising in digital marketing and communications. Part of the team that grew it from five guys to ~150 and, ultimately, acquisition by global marketing data and analytics leader Kantar.- Audited technical health, information architecture, and SEO performance of large brand websites, leading to many successful 5 and 6-figure pitches for natural and paid search consultancy.- Oversaw website migration and ongoing digital transformation for a multi-billion-dollar Personal Care brand. Largest sub-project relaunched ~100K pages across 65 markets and produced 36% yearly uplift in search traffic globally, valued at $2.2m.- Maintained long-term consulting and reporting relationship with that brand. Wins included:- designed and oversaw implementation of custom error reporting dashboard, consulted on tools for a new maintenance team and provided training and playbooks for use; resulted in >100K fixed error points over the lifetime of the sites, and early warning/prevention of multiple traffic-damaging incidents. - Simplified and communicated complex website performance problems to client management, winning 6 months of specialist work which shaved 3-4 seconds off page load times.- Website migration, taxonomy, and architecture consulting at varying scales for other brands.- Delivered regular campaign performance reporting for FMCG brands over search & social data.- Delivered in-depth market research reporting using search and social data, including an early piece on consumer VR potential for a top 10 entertainment brand.- Selected as expert assessor for European Commission legal judgement. Analysed highly confidential system documentation to improve compliance regime, with good outcomes.
  • Icrossing Uk
    Senior Natural Search Analyst
    Icrossing Uk Jan 2006 - Mar 2010
    Developing and implementing natural search strategy for clients including BAA, Sky Travel and Zurich Insurance

Leon Baker Education Details

Frequently Asked Questions about Leon Baker

What company does Leon Baker work for?

Leon Baker works for Sepura

What is Leon Baker's role at the current company?

Leon Baker's current role is DevOps is fun! | Security | Deep IT skillset | Website transformation, SEO | Attention to detail.

What schools did Leon Baker attend?

Leon Baker attended University Of Sussex, The Open University.

Who are Leon Baker's colleagues?

Leon Baker's colleagues are Theo Kalkandis, Nick (N.) Clarke, Jan Doan, Pay F., Mihai Oancea, Joel Matthews, Christopher Heslop.

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