Leon Baker Email & Phone Number

Cambridge, England, United Kingdom

Learning DevOps at Sepura - more to come as I get settled in!

Capturing some interesting activities while between roles:- Website technical review for a legal funding provider, auditing work done by their IT contractor. Noted and reported illegitimate content on their site apparently placed by hacking, including recommendations on mitigation and followup.- Visual identity and branding consultation for local small ecommerce business, including drafting new logo options

London, England, United Kingdom

Mavens joined Kantar and I joined Analytics UK & Ireland. Fundamentals of role remained the same.- Produced a comprehensively updated set of capability requirements for another re-platforming of primary client's sites, and then supported ongoing triage and rework of this plan as business requirements and budgets fluxed wildly.- Delivered IA and product taxonomy consulting for further FMCG brand transformation projects.- Produced and delivered a comprehensive internal documentation and training package aimed at distributing my SEO skills and knowledge across the team.

First non-founder hire of Mavens, a Research & Strategy Consultancy specialising in digital marketing and communications. Part of the team that grew it from five guys to ~150 and, ultimately, acquisition by global marketing data and analytics leader Kantar.- Audited technical health, information architecture, and SEO performance of large brand websites, leading to many successful 5 and 6-figure pitches for natural and paid search consultancy.- Oversaw website migration and ongoing digital transformation for a multi-billion-dollar Personal Care brand. Largest sub-project relaunched ~100K pages across 65 markets and produced 36% yearly uplift in search traffic globally, valued at $2.2m.- Maintained long-term consulting and reporting relationship with that brand. Wins included:- designed and oversaw implementation of custom error reporting dashboard, consulted on tools for a new maintenance team and provided training and playbooks for use; resulted in >100K fixed error points over the lifetime of the sites, and early warning/prevention of multiple traffic-damaging incidents. - Simplified and communicated complex website performance problems to client management, winning 6 months of specialist work which shaved 3-4 seconds off page load times.- Website migration, taxonomy, and architecture consulting at varying scales for other brands.- Delivered regular campaign performance reporting for FMCG brands over search & social data.- Delivered in-depth market research reporting using search and social data, including an early piece on consumer VR potential for a top 10 entertainment brand.- Selected as expert assessor for European Commission legal judgement. Analysed highly confidential system documentation to improve compliance regime, with good outcomes.

Developing and implementing natural search strategy for clients including BAA, Sky Travel and Zurich Insurance

Msc, Intelligent Systems, Distinction

Classic AI, logic programming, OO programming, cognitive psychology

Bsc, Computing