Leon Latypov Email & Phone Number

New York, United States

Greater New York City Area

● Interviewed, trained and managed search Ops team members, both remotely and in office, using hands-on training, creating detailed process documentation, and consistent follow ups. ● Managed large client accounts throughout their lifespan, from account takeover to account management to offboarding.● Worked with teams from Google ads, Search Ads 360, Microsoft ads, Facebook, Marin, Gemini, Perform Media, alongside the incumbent client teams to explore, organize and orchestrate seamless account transitions with zero downtime while optimizing the account set up, integrations with partners and campaign tracking.● Called out and readied teams for major upcoming industry shifts and updates such as Intelligent tracking prevention (ITP), CCPA, GDPR, parallel tracking. Followed through with handling any necessary migrations or tracking updates.● Confirmed proper tracking throughout all integrated systems and partners. Set up and tested campaign tracking parameters, pixels and click trackers.● Set up and meticulously QAed website tagging such as Floodlights, Gtags, MS UET, Adobe, Google Analytics using testing tools like Charles proxy, Tealium tools, Google tag assistant, Google Tag manager, Adobe Analytics Debugger, Fiddler and test sites.● QAed and set up automated daily scripts to report issues with URL redirects, 404 error pages, keyword conflicts, and bid adjustments based on weather.● Confirmed, fixed or explained reporting discrepancies between various reporting systems.● Called out major bugs to Google ads and MS ads reps. Followed up with data and updates until issues were resolved. ● Obtained certifications for Google ads, MS ads, SA360, Google analytics and Campaign manager. ● Excelled in thoroughly troubleshooting new and unknown issues to find solutions for a wide range of issues.

Greater New York City Area

● Planned, tested, trafficked and optimized mobile, video, native and rich media campaigns in Tabmo’s Hawk platform.● Tested and implemented third party tags and tracking from DFA and Sizmek. Monitored discrepancy levels.● Pulled weekly and monthly reporting for managed service clients. ● Tested Celtra rich media creatives in the AdCheck app test environment. Performed troubleshooting for any creative issues. ● Upgraded functionality of the existing test environment needed for pre-launch creative testing.● Worked with clients and our creative team to help develop the ideal rich media creative to achieve campaign KPIs. ● Forecasted, and built audience segments from data partners like AdSquare, Factual, 42 matters, Kochava, MediaShakers, Mobilewalla, PushSpring, TapFwd● Managed inventory quality and scale for upcoming and live campaigns. ● Identified, replicated and documented system bugs and issues. Helped troubleshoot and followed up to ensure a solution was found.● Worked with product team to test and upgrade features and submit new feature requests to help the hawk platform evolve into a more efficient and intuitive platform. Updated the US team on all product releases. ● Documented new AdOps processes to help on-board new team members and clients. ● Presented platform demos to prospective clients. Trained team members on giving demos. ● Set up conversion tracking using Tune attribution.● Handled creative validation issues with SSP’s.

470 Park Ave, 10016

•Acted as liaison for all supply partners. Resolved all complaints of creative or policy violations. Organized quarterly business reviews to discuss inventory needs, updated guidelines and new features.•Created a process that would ensure all mobile creatives from self-serve clients were properly QAed so that publishers would not block Dstillery’s ads and exchanges would not fine or suspend us. Documented all QA steps and trained the Ops team on the process. Regularly followed up on daily creative checks.•Educated the team about the need to certify new rich media vendors. Created rich media testing process and documentation. Trained the Ops team on how to follow the new rich media process. Weeded out the good vendors from the problematic ones. Made sure the account managers knew how to properly plan a rich media campaign to ensure that it was profitable. Grew the list of certified rich media vendors such as Celtra, DoubleClick, Medialets, JustAd, Flashtalking and Telemetry.•Created rich media units for testing purposes.•Researched options for mobile web and in app testing environments. Worked with exchange partners and the dev team to set up the environments. Trained the Ops team on how to use these new resources to test tags.•Improved upon the UI and contributed ideas to the conceptualization of Dstillery’s mobile product, Houston. •Analyzed all bidder alerts to inform the Sys Ops team on if there was reason for concern about campaigns blowing passed their caps, if there was trouble with our bidders, or downtime with our exchanges. Optimized the bidder reports to be more useful, easier to handle and to trigger less false alarms.•Monitored mobile inventory for undesirable publishers in order to have our supply partners turn off specific mobile sites / apps.•Set up display, mobile, mobile infusion, cross screen, hyper-local and rich media campaigns.•Improved and reorganized the Houston user manual.•Trouble shooting on delivery issues with campaigns.

Ny, New York

•Fully certified by the IAB (Digital Ad Operations Certification 02/05/2014 - 02/05/2016.)•Organized, Built, coded, tested, reviewed and approved all ad types from standard and custom sized banner ads to rich media and video ads, serving to all ranges of devices, including phones, tablets, desktop, mobile web and in app with a multiple layers of targeting.•Handled large scale campaign set ups for accounts from the New York, San Francisco, Los Angeles, and London offices. Worked closely with Account Managers to ensure the client’s needs were met•Built Celtra rich media units in Celtra ad builder.•Oversaw large volume self-service clients with hundreds of pending ads daily.•Altered, tested and trafficked various formats of rich media code from many different rich media vendors like Celtra, Phluant, Crisp, Sprout, AdGibbon, Pointroll, Jivox, Eyewonder, TapEngage, Goldspot, Unicast, BlurbIQ, Rey Interactive, Flashtalk, Simplytics, Medialets. •Certified new Rich media vendors for possible future campaigns by testing all available tag types in Mobile web and in app testing environments. Vendors certified include: Addroid, AdXcel, AdTouch, Amobee, Atmio, Doubleclick, Linkstorm, Mediamind, Mixpo, Republic project, Unruly, Vdopia and Xtopoly.•Optimized delivery and CTR on campaigns to ensure that they served at their best.•Worked with a variety of 3rd party tags to assure integration with Mojiva macros for proper trafficking and reporting. DFA, Atlas, dart, Mediamind.•Worked with Technical Account Managers to find, isolate and reproduce bugs in our system.•Helped to identify possible improvements to both the main Mojiva.com site as well as the Mojiva admin site. •Built test sites.•Ran postgres SQL queries to update or pull reports from the Database.•Onboarded new publishers into the network•Answered daily Ad Ops, Tech support and Salesforce tickets.•Analyzed / resolved reporting discrepancy issues.•Trained all new team members.

• Presented pre-sales, technical demos of Confirmit’s market research data gathering and reporting software (Reportal) to clients and team members.• Developed surveys for consulting projects using Jscript and Confirmit interface.• Supported existing clients by working closely with multiple teams.• Traveled to client sites to present personally tailored, face to face training sessions to multiple client-side teams.• Used Jscript, SQL and C language code within Confirmit software to parse, transform, and organize survey data from respondent to our database.• Took part in the research and development of future versions of Confirmit.

ETL developer , Listed derivatives client Reconciliation infrastructure Team, Applications Development Dept.Reconciliation of European and US trades for the "iRec" Process using Informatica PowerCenter Designer mappings and workflows to parse trade data such as Bloomberg codes, Cusip ID, and price breaks. Production support for the Morgan Stanley ClientLink website. Utilized Look_up objects to dynamically find and fix errors in trade data. Linux, Shell Script, FTP and SQL queries. Worked closely with broker to provide solutions for investors.• Analyzed initial intraday trade files to establish probable future issues in parsing of data.• Developed schema for informatica mappings.• Wrote SQL for back end of Lookups.• Utilized DB2 to map product symbols to correct format.• Wrote Unix shell scripts and JIL scripts (Job Information Language) to run multiple mappings on Autosys.• Optimized Mappings to maintain strict processing time of under 2 minutes for each client.• Provided In depth documentation of functionality of each client’s mapping for team members.• Recorded Centra presentations to explain solutions for clients with unique problems.• Recorded Centra desktop videos to help new team members quickly become acquainted with our system.• Managed the migration of over 20 projects throughout Development, QA and Production phases.

Bachelor'S Degree In Computer Science And Data Communications, Bs

Education record