Working in consumer/retail/luxury business at management level for 15 yearsEstablished and developed businesses for more than 10 brands in ChinaWell connected with high end sales channels - department stores, shopping malls, eCommerce and B2BExpert in marketing & salesExpert in global brand localization in ChinaCheers!
Riedel China
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Managing DirectorRiedel China Feb 2013 - PresentShanghaiFully responsible for company P&L in ChinaEstablished the company's Brand Strategy for ChinaDeveloped 20+ distributors and opened 100+ retail POS in mainland ChinaEstablished Distributor Management SystemEstablished e-commerce Business (Tmall flagship store, JD flagship stores, etc) Lead Sales and Marketing Team to achieve Yearly TargetManage Import/Export/Warehouse SystemEstablished Riedel Brand Training System
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Managing DirectorBhg - Borrison Asia Feb 2004 - Feb 2013Shanghai City, ChinaOrganised successfully 11 luxury exhibitions and numerous brand/co-branding events. Clients include supercar, fashion, yacht, watch, jewelry, luxury travel, properties, etc... Very well connected with HNWIs, high end consumer groups, governments, private clubs, private banks, luxury shopping malls, etc. in mainland China and HK.Brand clients include: Ferrari, Maserati, Maybach, Rolls Royce, Porsche, BMW, Mercedes, MHD - Hennessy, Pernod Ricard - Martell, Remy Martin, Ermenegild… Show more Organised successfully 11 luxury exhibitions and numerous brand/co-branding events. Clients include supercar, fashion, yacht, watch, jewelry, luxury travel, properties, etc... Very well connected with HNWIs, high end consumer groups, governments, private clubs, private banks, luxury shopping malls, etc. in mainland China and HK.Brand clients include: Ferrari, Maserati, Maybach, Rolls Royce, Porsche, BMW, Mercedes, MHD - Hennessy, Pernod Ricard - Martell, Remy Martin, Ermenegild Zegna, Mont Blanc, Rolex, Romain Jerome, Glaschutte, GA, Gucci, etc... Show less
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Vice General ManagerMesago Holding Gmbh - Later Called Bmc Jan 2001 - Feb 2004Shanghai City, ChinaSuccessfully established Mesago Holding China office. Being the first Chief Representative of this investment group in China. Established JV with BEC and involved in a few acquisition projects. Later the JV company was listed on Frankfurt Stock Exchange.
Leon Lei Sheng Education Details
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Tongji UniversityMarketing -
Project Management
Frequently Asked Questions about Leon Lei Sheng
What company does Leon Lei Sheng work for?
Leon Lei Sheng works for Riedel China
What is Leon Lei Sheng's role at the current company?
Leon Lei Sheng's current role is Managing Director at Riedel China.
What schools did Leon Lei Sheng attend?
Leon Lei Sheng attended Tongji University, University Of Stuttgart.
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