Leon Lei Email & Phone Number

New York, NY, US

Mountain View, CA, US

Mountain View, CA, US

Mountain View, CA, US

New York, New York, US

New York, New York, US

• Launched 16 internal products focused on marketing brand safety, media efficiency, and working efficiency in the first 2 years of the inception of a newly created Product team
• Increased marketing team adoption of core products through pitching new products and features at monthly departmental meetings.
• Planned development of new features across major product offerings by designing and conducting interviews to determine user pain points.
• Conceptualized features and processes for products by evaluating competitive solutions to identify white space opportunities.

New York, New York, US

• Improved product planning efficiencies by defining and standardizing project intake request processes to highlight key objectives and measurements for success.
• Reduced reporting time Search and Social accounts through establishing API integrations with Apple Search Ads, Google Ads, and Facebooking Marketing.

New York, New York, US

• Executed account restructure to optimize advertising spend for Fortune 500 client across 90 geographic segments in the United States.
• Designed and created external facing dashboards and reports to identify WoW trends and highlight geographic areas of opportunities.
• Taught biweekly Excel training workshops on advance formulas, design practices, and pivot tables to 20 analysts working across New York and Los Angeles.
• Volunteered to support Product & Analytics team initiatives as Technical LeadVerticals: AutomotiveBid Management Platform Experience:
• SearchAds360
• QuanticMind

New York, New York, US

New York, New York, US

New York, NY, US

New York, NY, US

• Developed onboarding and training roadmap for four new administrative hires within HCBS department
• Coordinated the Family Education & Training Program (FET) which provides families with weekly educational workshops throughout the year on topics concerning special needs individuals
• Served as a resident expert in Microsoft Excel to other teams in need of assistance with case supporting data
• Optimized HCBS tracking spreadsheets through redesigning of formulas and work processes to minimize human errors; shifting reporting to base heavily on Excel Pivot Tables and Pivot Charts
• Formulated organization wide Excel workbook to aid Human Resources and SKIP employees in projecting total PTO accrual
• Introduced mail merge as a tool to effectively reduce a typically 70 hour quarterly report to 15 hours

New York, NY, US

• Analyzed store reports in order to identify departmental trends and develop strategies for underperforming departments
• Conducted project on Macy’s Woman American Rag department, tracked associates results for a 4 week period and coached them on different areas of opportunities involving sales and technology
• Shadowed multiple positions within the store including administrative support, loss prevention, merchandising, operations, receiving, and visual in order to gain more comprehensive understanding of key business functions

• Collaborated with a team of 4 in final project in developing a strategy of organizational improvements for a local nonprofit organization as part of upper level strategic leadership class
• Researched external and internal data about local nonprofit market; collected and administered surveys to the local community, CCE staff, volunteers, and board of directors
• Analyzed data to create recommendations in the CCE's areas of community awareness, marketing, technology, and internal development; total potential ROI of recommendations exceeding $200,000

New York, US

• Ordered background checks for candidates of Camp Oasis using Sterling Testing System; maintained updated database of camp counselors information using web-based software Thriva Management System 4.0
• Maintained the HRIS system ADP with up-to-date information such as new hires, terminations, and etc.
• Posted open jobs and internships on multiple professional as well as universities’ recruitment sites
• Tracked all incoming new hire paperwork to ensure documents were submitted in an accurate and timely fashion
• Assisted human resource associate in resume screenings, phone interviews, and preliminary interviews

New York, NY, US

• Piloted the company wide My Product Binder project across the Soft Home floor to observe the impact on store’s sale to year and weekly net promoter score; presented the results as well as possible recommendations to a.
• Analyzed associates’ scorecards and coached them by role modeling effective selling behavior to improve scorecard metrics
• Interviewed and screened prospective candidates for entry level sale and supporting stock positions

• Redesigned company’s Facebook page and increased student subscription to messaging updates by over 400%
• Drafted a business proposal for revision of the company’s student notification system to include updates through social mediums such as Facebook and Twitter