Leon Li Email & Phone Number

Shanghai, China

Shanghai, China

• Led the integrated marketing functions in China, covering budget strategy, leads acquisition, digital platforms optimization, communities engagement, events execution, and public relationship

China

• Drove the product growth in China by developing the product selling strategy, designing the marketing tactics, and managing a sales team of up to 30 staff nationally

Shanghai City, China

• Acted as Regional Sales Director in a dual role since September to cover both sale results and office operation upon multiply products, as well as local business development

Greater China

• Accomplished 300% increase on total departure number by initialing the project, conducting the competitive analysis, creating the sales tactics and media exposure and facilitating team on deal closing

Singapore

• Facilitated the tranportation and aviation projects in Japan and Indonesia markets• Conducted data analysis and strategy planning, as well as supported on the insight generation on blue ocean strategy and disruptive approach

Paris Area, France

• Runner-up of 2018• Product concept: "The LVMH Experience Space for the digitalized tomorrow."• Concept link: https://www.youtube.com/watch?v=SutdOzkJ32g&feature=youtu.be

Shanghai City, China

• Designed brand development strategy, led marketing plan execution, and managed mega distributors in East China region• Managed Diageo brand sales in East China through sales negotiation, P&L evaluation, budget controls, and sales force allocation

Shanghai City, China

• Achieved the bounce-back of single malt whisky sales volume in China in one year through internal cross-functional collaboration and strategic business planning with industrial tycoons

Shanghai City, China

• Generated sales revenue by analyzing marketing and industry data and conducting intensive negotiations with agencies and partners• Coordinated local sales force in premium brands sell-in and distribution in East China to standardize sales operation and enhance sales efficiency

China

• Managed traditional travel agencies and OTAs in Shanghai, Sichuan, Chongqing and Fujian by organizing brand training, identifying and developing company competitive edge• Conducted research and analysis on competitors and travel industry, and collaborated with strategy department to optimize products

Vietnam, Malaysia, Singapore, Australia

• Drove sales revenue for Offshore Conventions in Vietnam, Australasia and South East Asia by sourcing and analysing industry hot topics, designing agendas and leading sales negotiations• Rotated in Vietnam, Malaysia and Australia to execute industry visits and on-site consulting projects • Multi projects leader and facilitated the staff coach and team performance management

Master Of Business Administration - Mba, Class Of 18J

Activities and Societies: • INSEAD Diversity Scholarship • VIP, Consulting, RCLG (Retail, Consumer and Luxury Goods) and Public Speaking.

Bachelor Of Business Administration, Marketing And Business Management

Activities and Societies: • Awarded Excellent Student Leader (Top 1%) and Excellent Behaviour in Industry Learning • VP of Marketing.

Tourism And Travel Services Management, Management

Activities and Societies: • Led a researching project focued on tourist behaviour in Asia Pacific Market • Awarded Outstanding Performance.

Trainer（Level 2）Certificatation In Wine And Spirits