Leon Mitchell π Email and Phone Number
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As a Senior SEM and Paid Media Specialist with 11+ years of experience, I have successfully managed and optimized high-budget campaigns across Google Ads, Bing Ads, Meta, and Microsoft Ads. My expertise spans industries including healthcare, insurance, and eCommerce, with a focus on driving conversions, reducing CPA, and maximizing ROI.I'm now offering consulting services to help businesses of all sizes scale their digital advertising efforts. Whether you're looking to improve your SEM performance, build comprehensive paid media strategies, or maximize your ROI through data-driven insights, I can provide the expertise and support you need. Letβs work together to achieve your marketing goals.
Delta Dental Ins.
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Senior Digital Marketing Sem ConsultantDelta Dental Ins. Sep 2023 - PresentSan Francisco, California, Us
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Paid Media Strategy Consultant (Freelancer)Freelance (Self Employed) Aug 2014 - PresentIe- Providing freelance consulting services in SEM, paid media strategy, and digital advertising to businesses across industries.- Specializing in Google Ads, Bing Ads, Meta, and YouTube campaigns with a focus on reducing CPA, maximizing ROI, and driving scalable growth -
Digital Marketing ManagerTrivita Oct 2022 - Jun 2024Scottsdale, Az, Us- SEM Strategy Execution: Led SEM strategy execution, including segmentation, campaign structure, and bidding strategies to align with business goals.- Paid Search Management: Managed and optimized paid search campaigns across Google Ads, Bing Ads, and SA 360, ensuring maximum ROI. Conducted in-depth keyword research and analysis to identify high-value opportunities.- Global Campaign Collaboration: Collaborated with the Global Demand Generation team to build regional campaigns. Assessed and built in-house talent and partnered with media agencies as needed.- Paid Social Campaigns: Developed and executed comprehensive paid social media strategies across platforms such as Facebook, Instagram, and LinkedIn. Managed budgets and optimized ad performance to drive engagement and conversions.- Organic Social Media Management: Directed organic social media efforts, including content creation, scheduling, and community engagement to grow brand presence and foster customer relationships. Analyzed social media metrics to inform content strategies and improve performance.- Cross-functional Leadership: Worked cross-functionally with creative, analytics, and product teams to ensure cohesive marketing strategies and execution. -
Brand StrategistMarcus Graham Project Apr 2023 - Apr 2023Dallas, Texas, Us- Spearheaded the development of a comprehensive 360-marketing campaign and community impact program for the Phoenix Suns.- Took charge of the creative concept and strategy for the successful partnership between Suns & Suns Charities.- Formulated brand strategies to drive engagement among Mexican-American youth in Metro-Phoenix, with a special focus on diversity and inclusion initiatives.- Collaborated closely with clients to ensure successful launch of our team's campaign and program.- At the conclusion of the program, I was nominated as a program MVP finalist. -
Manager, Media ServicesNew Engen, Inc. Jun 2021 - Oct 2022Seattle, Washington, Us- Determine strategy for $332K in monthly ad spend for several of the agency's NBA and e-commerce clients, interpreting multiple data sources to continually improve campaigns and iterate on client applications/products.- Manage and oversee multiple direct reports, providing consistent feedback and opportunities for growth.- Collaborate with the design team to build out a creative strategy plan for new accounts and refresh plans for active clients. - Build and launch marketing campaigns across channels including Facebook, Google, and Bing.- Monitor the health of campaigns on a daily basis to ensure KPI targets are met and analyze the successful aspects from testing for future optimizations. - Identify new campaign opportunities for growth to achieve efficiency and scale- Subject Matter Expert in Performance marketing for our NBA Clients: Paid Search, Paid Social, Youtube Ads with focuses on single game tickets, season tickets, and retail sales for NBA clients. -
Paid Search SpecialistBrand Labs 2019 - 2020Rochester, Mi, Us- Advised clients on managing, developing, and optimizing paid ad services using Google, Bing, and Amazon Ads, and successfully increased ROAS by 500%+ for 70+ campaigns for 7 clients.- Grew ROAS for Bank's Vacs from 300% to 700.52%, the conversion rate by 334%, goal completions by 471%, and overall transactions by 145% for the Harman Corporation. -
Digital Marketing ManagerMoneyball Sportswear 2012 - 2020Lansing, Michigan, Us- Grew online sales from $5k to $95k AR through Digital Advertising, E-Commerce, and SEO. - Led SEO by conducting keyword planning and research while constantly defining and updating titles, meta tag descriptions, product descriptions, product naming, and overall online content. - Launched a new affiliate program with 20 ambassadors that generated $3k in the first 90 days after launch, a 300% ROI. -
Digital Advertising SpecialistStahls' 2017 - 2019St. Clair Shores, , Mi, Us- Delivered PPC and SEM campaigns for Stahls' ID, Stahls' Canada, Transfer Paper Experts, The WildSide, and Great Dane Graphics with budgets of up to $350k and a team of 3.Generated $4.6MM and $2.7MM in paid ad revenue in 1 year for Stahls ID and Stahls Canada.- Planned, built, and executed all advertising campaigns for Google Display Network, Google Shopping, and YouTube Ads with 100% programmatic bidding. -
Paid Search DirectorJte Marketing Group 2016 - 2016Charleston, Sc, Us- Launched a new division of the marketing service as the Google Ads SME for all accounts.- Increased client monthly ad spend and secured a Google Partners Badge.- Designed sales materials and content to better illustrate the benefit of GoogleAds and provided service improvement feedback to improve client acquisition and onboarding processes. -
Digital Marketing SpecialistGoogle 2013 - 2014Mountain View, Ca, Us- Served as a strategic advisor supporting all new Google AdWords users by optimizing their search, display campaigns, and shopping campaigns with budgets of $300-$300k per month. - Led 1:1 coaching sessions to train customers on how to improve the ROI of future campaigns.
Leon Mitchell π Skills
Leon Mitchell π Education Details
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Saginaw Valley State UniversityMarketing & Management With A Minor In Spanish -
Rochester Christian UniversitySecondary Education And Teaching
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Wayne County Community College District
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Washtenaw Community College
Frequently Asked Questions about Leon Mitchell π
What company does Leon Mitchell π work for?
Leon Mitchell π works for Delta Dental Ins.
What is Leon Mitchell π's role at the current company?
Leon Mitchell π's current role is Senior SEM & Paid Media Specialist | Digital Marketing Consultant | Helping Businesses Scale Through Data-Driven Paid Media Strategies.
What is Leon Mitchell π's email address?
Leon Mitchell π's email address is lm****@****gen.com
What is Leon Mitchell π's direct phone number?
Leon Mitchell π's direct phone number is +131331*****
What schools did Leon Mitchell π attend?
Leon Mitchell π attended Saginaw Valley State University, Rochester Christian University, Wayne County Community College District, Washtenaw Community College.
What are some of Leon Mitchell π's interests?
Leon Mitchell π has interest in Education, Economic Empowerment.
What skills is Leon Mitchell π known for?
Leon Mitchell π has skills like Sponsorship, Sales, Trade Shows, Sports Marketing, Marketing, Digital Marketing, Social Media Marketing, Lead Generation, Brand Management, Market Planning, Online Marketing, Cold Calling.
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