Leon Neoh Email & Phone Number

Singapore

On-Chain

𝗣𝗲𝗹𝗮𝗴𝗼 𝗯𝘆 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 𝗔𝗶𝗿𝗹𝗶𝗻𝗲𝘀:- Analysed & identified key problems that was affecting user retention on dedicated landing sites/pages- Proposed and re-designed creative user experience optimizations to increase retention through UI/UX optimizations & gamification - Designed bespoke scaleable marketing funnel, utilizing creative content strategies & gamification through Blockchain integration.- Highlighted potential avenues of business development for Pelago via incentivized geo-data mining𝗞𝗦𝗞 𝗹𝗮𝗻𝗱 & 𝗞𝗲𝗺𝗽𝗶𝗻𝘀𝗸𝗶:- Conducted market & user research on competitors and potential customers- Analysed and identified pain-points from past metrics (Google analytics/SEMrush/Ahrefs/FB/IG business)- Conducted keyword research on landing pages / sites and suggested SEO & content optimization strategies - Evaluated and suggested data-driven user experience optimizations, to increase acquisition rates- Redesigned and enhanced the pre existing lead generation funnels to merge offline and online channels for a more seamless and personalized customer experience.- Highlighted potential avenues of business development and optimization via Blockchain integration and usage of NFT's

- Implemented and highlighted content pillars for Organic Social Media marketing strategies for the organization- Identified & Liased with influencers and micro-influencers to create meaningful partnership between the brand and their audiences- Increased organic acquisition of B2B & B2C clients/customers- Curated & Managed Content calendar - Curated and optimized blog content for search (SEO) - Coordinated the Organic acquisition of social media followers through creative content marketing strategies : Instagram 2.8- 5k - Spearheaded the Acquisition of new partners : Haakon.sg // Ninja Kitchen (Mann & Noble) - Strategised social media campaigns which further increased their organic engagement rates - Designed branded content for the company (Ads / Posters / Truck Stickers) - Community Management / Moderation of Telegram / Whatsapp group chats

- Pioneer-Marketing Team (5 Man) for @TritonPokerSeries and @PaulPhuaPoker - Created & Managed Content for the both social media platforms (FB / IG / Twitter) - Worked with team in the Acquisition of the brands social media followers : - Facebook 0 - 30k - Instagram 0 - 8k - Twitter 0 - 4k - Strategised organic social media campaigns which further grew their followers and increased engagement throughout all branches of their social media platforms - Collaborated with international Micro-Influencers to further extend the brands reach

Bachelor'S Degree, Mass Communication/Media Studies

Digital Sales & Marketing

6-month traineeship program completed in Dec 2021. Designed to be equipped with high demand in business and digital skills. Key focus.