Leon Smith Email & Phone Number

London, United Kingdom

As a Business Consultant to one of MediaBase’s biggest clients, BMW UK, I am currently playing a key role in developing an end-to-end marketing campaign. I am also researching, designing, planning and implementing data-driven marketing initiatives to collect CRM core objectives for driving and reporting continued marketing activity through an automated system.Key contributions include:- Defined robust policies to improve quality and integrity of the entire multi-million record dataset for reporting - Integrated an automated Cloud based Data Cleanse solution, including innovative routines for clients to improve their data quality and accuracy - Transformed traditional linear campaign management solution into a multi-channel digital campaign delivery solution within a £100k budget- Improved efficiency by streamlining internal work structures, reorganising SOPs and deploying effective management techniques- Achieved full compliance with data processing and non-disclosure agreements and managed change effectively following the introduction of GDPR- Developed a residential prospect database for 154 BMW and MINI dealers nationwide, segmented by Brand, Series and Retailer area of influence, enabling the creation of a targeted prospect pool that delivered an automated system for retailers to purchase prospect data - Created bespoke CRM reports for daily distribution across BMW UK and Munich and managed the seamless CRM transition from Top Drive to Carmen

London, United Kingdom

Managing a Technical Support team and Account Managers, I oversaw the complete collection of data from MediaBase clients, including BMW UK, Virgin Media Business, Samsung, Rolls Royce, Ashdown Phillips, Oxford Innovation and Arena. Key contributions include:- Organised MediaBase client projects and provided company teams with specific objectives and outcomes that enabled more efficient overall performance - Primary contact for marketing related data activity for key clients BMW Group UK and Virgin Media Business- Successfully serviced all client requests, involving extensive collaboration with external data agencies and suppliers, including Grass Roots Group, HPS, Experian, Acxiom, TRO, IRIS, FCB Inferno and Engine- Developed a bespoke marketing data warehouse solution for Virgin Media Business to provide data insights and analytics for use in driving the marketing and communication strategy- Introduced new automated analytical processes to support data insights- Wrote scripts for planning, implementing and designing highlight complex databases and data fields for the careful manipulation, accurate refinement and development of data collection

London, United Kingdom

My role was to lead the analysis, summarisation, identification and recommendation of processes for streamlining or refining data records.Key contributions include:- Project managed the seamless integration of NTL data following their merger with Virgin Media- Creation of the MediaBase Data server environment - Configured automated internal checks for continued accuracy, and built intricate data warehouses, or information banks, from very involved and complex collection sources

London, United Kingdom

Key contributions include:- Ensured that qualitative and quantitative data produced through highly complex and synchronised programs meets the client’s criteria to the highest standard- Generated data insights and comparisons to support clients’ marketing segmentation and targeting opportunities

Master Of Science - Ms, Computer Science

Bachelor Of Science - Bs, Mathematics