Stonebranch is an American software company headquartered in Atlanta, Georgia. The company provides cloud-based IT automation solutions for enterprise clients across the globe.- Lead global marketing and business development team of 5+- Own and deliver end-to-end marketing strategy, go-to-market program & campaign plans for US, Europe and Asia - Increased total sales revenue by 38% YoY within 3 years- Plan, budget and execute a marketing budget of $1M annually- Deliver best-in-class digital & content marketing across paid and organic channels to deliver aggressive pipeline generation and lead growth target- Build up social media strategy and tactics with over 250% more followers and engagement - Overhauled cooperate branding and identity, and re-launched new website generated 2x times more awareness and qualified leads

- Lead global customer support team (DE/US/GR)- Increased overall customer satisfaction and retention rate to 99%- Launched a knowledge base and community platform that reduced the number of support tickets by over 20%- Harmonization of IT landscape and introduction of one integrated CRM infrastructure (HubSpot, Salesforce, Zendesk)- Implementation of a streamlined Lead-to-Cash process with transparent KPI management and reporting

- Defining a product vision and roadmap for Stonebranchs IT Automation platform- Managed every step of the product’s lifecycle of Stonebranch’s cloud product (WLAaaS) from development, to positioning, pricing, and delivery model- Monitoring the IT automation market and trends as well as developing competitive analysis- Implemented digital platform as a repository for submitting customer product feedback and requests- Collaborated with marketing and sales on product positioning/go-to-market launches

Title: "Development of a Cloud-Based Business Model for the Workload Automation Market"Abstract: This thesis pursues the development of a viable and competitive cloud-based business model for Stonebranch, an innovative company in the software market of Workload Automation. The Workload Automation market has been stable and constant over for years. However, the increasing influence of cloud computing and its disruptive character leverages new opportunities for Stonebranch and enables possibilities for business model innovation. Therefore the company plans to introduce Workload Automation as service (WLAaaS) alongside its established on-premise applications. Through an intensive business model analysis, including case analysis and a literature review, the thesis reveals several characteristics and key success factors of cloud-based business models, which serve as the basis for Stonebranch's innovative and competitive cloud business model.

PWC is one of the leading companies that offer business advisory services such as auditing, accounting, taxation, strategy management, and human resource consulting services. - Creation of presentations and documents for proposals, workshops, and training within the realm of cloud computing- Audit of internal control systems and complex IT-supported processes in special investigations and audit of the appropriateness and effectiveness of ITGCs as part of the audit of the annual financial statements - Participation in interviews during the preliminary audit of the internal control systems of SOX clients- Documentation of the results and findings and presentation of the results in the test report according to ISAE 3000 and ISAE 3402

Prinoth is an Italian manufacturer of snow groomers and tracked utility vehicles. The company is part of the Leitner Group and is headquartered in Sterzing, South Tyrol, Italy.Title: "Analysis and Conception of Customer Service Processes in a Medium-Sized Manufacturing Company"Abstract: This bachelor thesis deals with the analysis of global business processes within the technical customer service of Prinoth, a medium-sized manufacturing company. The results of the analysis builds the basis of design and action recommendation for the optimisation of the core processes within the customer support organisation. The research evaluates suitability of standardised processes from ISO and answers the question to what extent information and communication technology systems can be used to support the harmonisation of customer service of Prinoth.

Clintworld is an innovative independent software vendor delivering outstanding high speed and billing-precision pricing analytics for telecoms.- Build use cases and demo scenarios for POCs and other external meetings- Support sales and marketing team in developing proposals and presentations- Overhaul Clintworld website content and messaging including implementation of new Content Management System (CMS)

LHS is a leading provider of telecom billing and customer care systems across the wireless, wireline, and IP telecom markets worldwide.- Support global business development & sales engineering team in developing proposals and presentations- Creation and design of HTML and Typo3 websites for the solution consulting department- Participation in Microsoft SharePoint implementation project for data exchange between the different solution consulting departments worldwide