Leon Terry Email & Phone Number

Winter Springs, FL, US

Troy, Michigan, US

• Led UX, Accessibility & Service Design efforts on contracts for Penske and the University of Maryland
• Led discovery sessions, feedback sessions and design reviews for the Reporting and Business Intelligence domains, improving the user experience and driving alignment around solutions to core business problems..
• Led the creation of the Shift Design System, serving multiple enterprise and consumer applications in the Operations, Logistics, Leasing and Rental spaces
• Facilitated weekly group training and one-on-one coaching to smoothly transition the design team to Figma and fully utilize the design system, resulting in a 100% adoption from all product teams
• Led the transition of two unlaunched SaaS products from Adobe XD to Figma using the new design system, supporting them through launch to ensure success

Chicago, Illinois, US

• Responsible for leading the Retail UX and Design Systems teams at a high-growth sales, advertising, data marketplace and regulatory startup
• Led Research & Discovery for the launch of Fyllo's Retail Media Network, allowing brands to reach consumers in-store and on their phones
• Led Research, Discovery & Design on the eCommerce initiatives, including in-store shopping kiosks, interactive menus, a recommendation engine and mobile shopping
• Led customer- and growth-driven design throughout the product life cycle, including awareness, consideration, conversion, onboarding, adoption, renewal, expansion & growth, and loyalty & advocacy stages. Also.
• Stood up the UX Strategy initiative to ensure we were building the right products for the right people, using a mix of Jobs To Be Done, Personas, and Lean UX
• Led the enterprise design systems team, supporting the Retail, Regulatory, Data Marketplace and Creative Compliance products. Also kicked off and led the Consumer design system effort

Orlando, Florida, US

• UX Lead for DARPA's OLYMPUS (SAFE-SIM) and PROTEUS projects.
• UX Lead for the Army's Synthetic Training Environment - TSS/TMT: A single, interconnected system that provides a training environment for units from Soldier/Squad through Army Service Component Command conduct.
• Led the creation of and owned Hephaestus, the design system we used for these products by merging the best of the US Web Design System with Material Design and our own library of custom controls.

Troy, Michigan, US

• Led UX, CX & Service Design efforts on contracts for Microsoft, WIC, AARP and Santa Clara Justice Dept
• Coordinated teams of designers and researchers to create personas, task flows, user journeys, competitive analysis, wireframes and clickable prototypes
• At Microsoft, led an international research efforts to better understand the unique challenges users faced in different regions and account for them as part of localization and adoption efforts
• At Microsoft, leveraged competitive analysis and the above research to reduce a month-long application process down to 15 minutes
• At WIC, replaced multiple pen-and-paper processes with desktop and mobile experiences, as well as creating and implementing their first design system
• Internally revamped the HTC candidate application process, decreasing abandonment, increasing conversion and increasing the total number of applicants by 140%

Orlando, Florida, US

• UX Lead for the Army's Integrated Live-Virtual-Constructive Test Environment (ILTE): A program to provide a realistic, integrated environment to conduct Operational Tests to validate effectiveness, suitability and.
• Led Discovery with story maps, journey maps, user flows, wire frames and prototypes
• Validated our findings with ethnographic studies, usability testing, user interviews and telemetry
• Partnered with the Army Analytics Group to create tools that surface timely, actionable insights for users
• Facilitated the creation of an Army-wide design language fluid enough to address user & business needs while encouraging innovation, then supported it across multiple Live Training Transformation (LT2) product lines
• Consulted on a variety of other programs, including virtual reality, augmented reality and map-based platforms

Santa Clara, California, US

• Led the UX/CX team in design, research and front-end development, reporting directly to the CPO
• Facilitated dozens of Design Sprints with cross-functional teams to create rapid prototypes, then validate our concepts with users user in just five days
• Piloted the first digital onboarding effort, resulting in a company-wide pivot from paper manuals to in-app assistance, guided tours and low-friction setup wizards
• Evangelized Design Thinking, Lean UX, Agile, Accessibility and Usability via a series of speaking engagements, hands-on training and white papers
• Integrated data analytics, product metrics, user experience research, competitive & market analysis and company goals to drive privatization of product initiatives
• Kicked-off the effort to pivot from a Windows 98-style Style Guide to a modern, Material-based Design System

Troy, Michigan, US

• Led research, discovery and design for a series of financial forecasting tools for Disney Cruise Lines and Front Desk Operations. Partnered with data scientists and the machine learning team to surface actionable.
• Led research, discovery, design and dev to replace zookeeper’s pen-and-paper animal reporting processes with a mobile app. Prioritized ethnographic studies to understand the jobs to be done, then utilized Lean UX.
• Led research, discovery, design and dev to create an Ops application for captains and drivers to enter the number of passengers boarding and exiting at each stop, allowing for dynamic route planning and staffing to.
• Partnered with Pixar to design a suite of Toy Story-themed applications for Ticketing Cast Members
• Partnered with Front Desk, Ticketing and Ops to create fast-follow applications to address unexpected gaps with the Disney Magic Bands wearables launch

Wayne, PA, US

• Primarily supported 8 scrum teams of developers as the sole designer/researcher
• Introduced qualitative usability testing, then conducted weekly usability studies with customer groups to continually improve products
• Conducted field studies to better understand our users goals, motivations and pain points
• Designed and implemented Sungard’s first design language, OneSolution, in XAML and for the responsive web

• Directed the creative and talent on a variety of Addy award-winning campaigns that spanned across various media platforms including Web, TV, Theater, Radio, and Print
• Awarded 33 Gold & Silver Addy Awards from the American Advertising Federation
• Clients included The Detroit Tigers, Fantasy of Flight, The Lakeland Derby, The Watson Clinic and more

Bristol, CT, US

• As a member of ESPN’s internal ad agency I designed print, web, email, motion and outdoor collateral for The Great Outdoor Games, The X Games and The Bassmaster Classic
• Partnered with ESPN’s CRM team to improve email campaigns by introducing A/B testing, audience segmenting, landing page optimization and telemetry
• Partnered with the New Business team to create ESPN Mobile, the first ESPN cell phone. It was the first instance of live-streaming video to a cell phone, and the platform continues to power ESPN’s mobile applications.
• Started at Disney at 16 as a lifeguard, working my way through the organization in various front-line, leadership and creative roles.

Designed and managed the production of sales kits, brochures, catalogs, point-of-sale displays, bus wraps, magazine/newspaper ads, various outdoor media, packaging, corporate identities, web sites, and interactive media. Clients included Walt Disney World, Universal Studios, Busch Entertainment, and Sam’s Club.

Digital Transformation Strategy

Computer Graphics

Education record