Leon Wu Email & Phone Number

Taiwan

Taiwan

Taipei City, Taiwan

PeaceFur is a digital mental health company that connects overseas Chinese speakers with Chinese-speaking therapists. Besides the online counseling platform, We have developed PeaceFur AI to enhance the counseling experience. This intelligent system guides the entire process, ensuring continuity between sessions and providing ongoing support, making each step in the therapy journey more cohesive and effective.．Led product management applying GIST to agile product development for defining product vision and strategic goals.．Recruited therapists, ensuring seamless software adaptation for experimental therapy treatment.．Developed PeaceFur AI Support concept to enhance the counseling experience.．Achievements: Successfully onboarded 30 therapists to the platform and developed an MVP.

Taipei, Taipei City, Taiwan

．Co-founded SingularPath, a digital health startup targeting Long Covid, and ran SCRUM to ensure the team maintained a good cadence and relentlessly achieved goals.．Conducted market research and user analysis, creating executive briefs covering market/customer sizing, competitors analysis, scientific premise, product roadmap, competitive advantages, go-to-market strategy, and unit economics.．Implemented data-driven decisions in product development using quantitative tools like Pxl for A/B testing and PostHog for user behavior analysis, as well as qualitative tools like Facebook groups for direct user feedback.．Achievements: Demonstrated the ability to build a startup from inception to a validated product by successfully recruiting 149 global participants, and completing the pilot study to validate product assumptions.

Taipei City, Taiwan

．Implemented a customized POS system managing raw material allocation and real-time inventory, reducing waste to 0.25%.．Achieved profitability within 5 months through effective offline to online sales strategies and relationship building with Uber Eats SMB team.．Created BOM for every dish, connecting with a real-time inventory management system to decrease shortages and scrap rates.．Achievements: Achieved 1 million NTD in revenue by the third month of operation, reduced food waste to 0.25%, and launched 3 brands on Uber Eats and Food Panda.

Taipei City, Taiwan

．Ran targeted Facebook and Instagram ads using A/B testing for optimizing ads strategies.．Monitored website conversion rates using Facebook pixel and designed conversion funnels, session replays, and heatmaps.．Implemented email marketing campaigns and collaborated with Instagram influencers to enhance brand visibility.．Achievements: Successfully scaled profitable ad campaigns to 1000 USD ad spent/day and improved conversion rates to 2.8% through data-driven strategies.

Shanghai City, China

．Utilized Umeng analytics tool to gain user insights, understand retention rates, and improve user journey within the app.．Utilizing analytics tools to build funnels, analyze conversions, identify breakpoints, and improve user experience, thereby increasing app retention rate.．Achievements: Brough more than 10,000 users to the mother company’s ecosystem.

Shanghai City, China

．Led a development team to explore the possibilities of applying augmented reality (AR) and AItechnologies to camera applications, prior to the release of Apple ARKit.．Owned an iOS application that integrated image recognition and object tracking features forinteractive photography, which was promoted to the Apple Store’s front page in multipleregions.．Utilized data analysis to monitor user engagement within the app, identifying high-engagementareas and improving low-engagement features.．Analyzed in-app conversion rates before and after feature updates to drive productimprovements.．Achievements: An investor, APUS Group, acquired the company after our iOS application,which was promoted on the Apple Store’s front page in multiple regions, successfully exploredAR and AI technologies for camera applications.

Beijing City, China

．Pitched and led two fully funded projects integrated into the core company strategy.．Founded LivU, a live-streaming dating app that ranked among the top 5 highest-grossing apps in 100+ countries with 7M+ users within a year.．Founded Pics Collage, achieving 2.6M downloads in less than a year with 10K+ daily downloads.．Achievements: Successfully launched LivU and Pics Collage, driving significant user engagement and revenue growth.

Owned the web and mobile product roadmap for the interest calculation system for the peer-to-peer and crowdfund lending platforms, implementing new third party payments feature.

Coordinated across departments and worked with the development team to build ERP and POS systems to improve various department performance metrics and efficiency. Reorganized the supply chain design of the warehouse while implementing handset inventory management devices to warehouse workers.

Masters, Supply Chain Management

Activities and Societies: APICS Inland Empire Chapter, Taiwanese Student Association California State University San Bernardo, APICS.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Activities and Societies: • Vice President of the Taiwanese Student Association California State University, San Bernardo; • Member.

Certificate Program