To develop and execute UK trade marketing plans for the UK business, with a focus on eRetail and strategic pure play and omnichannel retailers. Pure Play (Amazon, Shop Direct, AO), Omnichannel (Currys, Argos, John Lewis), Grocers (Tesco, Asda, Sainsburys.)eRETAIL STRATEGY DEVELOPMENT & EXECUTION  Created and developed the eRetail marketing strategy,business capability and processes from ground zero to enable consistent syndication of best in class content to all retailers and deliver always on search campaigns and trade marketing delivery of key central initiatives with focus retailers. eRETAIL ACCOUNT DEVELOPMENT Integrated trade marketing into the business, within a challenging culture and latterly lead the change agenda for eRetail through this period.  Created, developed and executed trade marketing programs with key eRetail accounts, developing relationships with large retail customers. Developed and executed the Amazon marketing strategy for 8 years delivering consistent year on year growth, gaining extensive experience of marketing and performing within their site, vendor central and marketing programs including AMS, AMG and the SVS program. Utilised our Amazon capability to launch into Germany utilising a hybrid 1P and 3P strategy. BEST IN CLASS TACTICAL DELIVERYCONTENT The creation and execution of a content management system and processes for retail customer syndication of digital product page information and digital marketing initiatives supported with Bazaarvoice reviews within the process. SHOPPER VISIBILITY Development and ongoing execution of paid search strategies investment to deliver always on visibility and create visibility for NPD utilising Amazon AMS and Criteo retailer PPC with annual 6 figure budgets. ANALYTICS & TECH STACK Ongoing test and learn programs for new technology partners and software to automate and integrate insight and analytics.

ScopeTo develop and implement annual category plans to deliver sales and profit targets. Category manage the Goods for Resale range of 3000 bought-in decorating products and wall coverings. The Goods for Resale category generates a turnover of £28M biased towards PPG’s own brands. The role included the purchasing management of 74 suppliers with a purchasing turnover of £17m. Key activities Monitor sales, margin and profit of designated product categories against expectations and make recommendations about identified opportunities, action to ensure commercial objectives are achieved.  Proactively and effectively manage PPG UK and Ireland supplier portfolio and interact with European group procurement projects.  Collate and analyse data from a variety of sources to make informed range selections, which offer the most appropriate brands, products, ranges and in-house development projects for all customers’ types and distribution channels.  Line management responsibility for a team of 5; 3 product/brand managers, marketing executive and assistant category manager.Achievements \ Experience I have gained significant product management experience from differing perspectives in this highly commercial role, combining front-end sales and marketing skills with purchasing,supply chain and logistics to manage suppliers and deliver commercial product propositions to maximise the suppliers benefit to PPGo Delivered industry leading product innovations leveraging commercial technologies to enhance product performance and gain a unique product positioning within the industry further strengthening the brand. o Re-structured the supplier base to drive competition and development. Resulting in improved cost control, margin contribution and increased supplier contributions by over 200%.o Delivered savings of £150k whilst gaining product enhancements and improving quality to deliver significant GM gains.

Through detailed analysis and evaluation I produced strategic and tactical intelligence assessments, target and problem profiles. This involved using the nine national crime intelligence model products to identify and report on evolving and existing crime patterns, trends, series and clusters to enable informed local management decision making. Achievements Developed strong analysis techniques and IT skills.  Qualified as a National Intelligence Analyst

Marketing manager for a distributor of construction consumables to the construction market and national merchants. The role was part of the senior management board reporting to the Managing Director. It included full responsibility for all marketing activities with a marketing budget of £500,000 and three direct reports.

A senior role within the Decorating Centre management team. Full mix responsibility for the Marketing development and support of the 165 Decorating Centres in line with company strategy and financial targets.