5 years experience in brand and product marketing in both traditional international corporation as well as startup ad-tech company. Growth hacker.TEDx Curator.Food Enthusiast.World Traveller.
-
Senior Marketing ExpertDidi Apr 2018 - Nov 2022Beijing City, China -
Director Of SolutionsKuaizi Technology Mar 2017 - Apr 2018北京1. Undertake Internet advertising marketing research and customer needs. Build brand strategy and marketing plan for Kuaizi.2. Provide total digital programmatic creative solutions, including programmatic creative platform for DSP, overseas digital media, eCommerce creative optimization, landing page creative optimization solutions.3. Lead Solution team from Beijing, Shanghai and Guangzhou to work with business team to provide pre-sale customer solutions and service plan for key… Show more 1. Undertake Internet advertising marketing research and customer needs. Build brand strategy and marketing plan for Kuaizi.2. Provide total digital programmatic creative solutions, including programmatic creative platform for DSP, overseas digital media, eCommerce creative optimization, landing page creative optimization solutions.3. Lead Solution team from Beijing, Shanghai and Guangzhou to work with business team to provide pre-sale customer solutions and service plan for key customers.4. New solution design, shaping and marketing.5. Work as the pioneer in Beijing and Build North region customer success team.6. Business capability building for sales and account team. Show less -
Marketing Solution Senior ManagerKuaizi Technology Jun 2015 - Feb 2017Guangzhou1) Build integrated marketing plan for Kuaizi. Conduct programmatic creative education to the advertising industry. 2) Responsible for customer solution in terms of product & service design, pricing and presenting for dynamic display ads, feeds, eCommerce and landing page creative optimization products.3) Lead marketing design & content team to conduct social media marketing to drive the awareness of Kuaizi and programmatic Creative industry. Channels include Wechat, official website… Show more 1) Build integrated marketing plan for Kuaizi. Conduct programmatic creative education to the advertising industry. 2) Responsible for customer solution in terms of product & service design, pricing and presenting for dynamic display ads, feeds, eCommerce and landing page creative optimization products.3) Lead marketing design & content team to conduct social media marketing to drive the awareness of Kuaizi and programmatic Creative industry. Channels include Wechat, official website, Search and media partners.4) PR event Management: Conduct industry research and reports. Design workshops and insight sharing to advertisers and partners. Show less -
Category & Channel Marketing ManagerNestlé Professional Nov 2012 - Jun 2015中国 北京市区1) Responsible for brand and trade marketing for Nestle Dairy and Dessert Category in catering industry.2) Conduct new product innovation & renovation, pricing and channel marketing plan. Introduced Docello, a European Nestle brand to China with four products manufactured and launched in China. 3) Build national marketing plan. Allocate and manage marketing fund. Follow up, evaluate and implement campaigns across China.
Leona Liu Skills
Leona Liu Education Details
Frequently Asked Questions about Leona Liu
What is Leona Liu's role at the current company?
Leona Liu's current role is Senior Marketing Expert at DiDi.
What schools did Leona Liu attend?
Leona Liu attended Guangdong University Of Foreign Studies.
What skills is Leona Liu known for?
Leona Liu has skills like Leadership, Project Management, Product Development, Business Development, Marketing, Social Media Communications, Public Speaking, Online Brand Building, Career Development Coaching, Consumer Insight, Growth Hacking, Presentation Skills.
Not the Leona Liu you were looking for?
-
1spdb.com.cn
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial