Leona Liu

Leona Liu Email and Phone Number

Senior Marketing Expert at DiDi
Leona Liu's Location
Chaoyang District, Beijing, China, China
About Leona Liu

5 years experience in brand and product marketing in both traditional international corporation as well as startup ad-tech company. Growth hacker.TEDx Curator.Food Enthusiast.World Traveller.

Leona Liu's Current Company Details

Senior Marketing Expert at DiDi
Leona Liu Work Experience Details
  • Didi
    Senior Marketing Expert
    Didi Apr 2018 - Nov 2022
    Beijing City, China
  • Kuaizi Technology
    Director Of Solutions
    Kuaizi Technology Mar 2017 - Apr 2018
    北京
    1. Undertake Internet advertising marketing research and customer needs. Build brand strategy and marketing plan for Kuaizi.2. Provide total digital programmatic creative solutions, including programmatic creative platform for DSP, overseas digital media, eCommerce creative optimization, landing page creative optimization solutions.3. Lead Solution team from Beijing, Shanghai and Guangzhou to work with business team to provide pre-sale customer solutions and service plan for key… Show more 1. Undertake Internet advertising marketing research and customer needs. Build brand strategy and marketing plan for Kuaizi.2. Provide total digital programmatic creative solutions, including programmatic creative platform for DSP, overseas digital media, eCommerce creative optimization, landing page creative optimization solutions.3. Lead Solution team from Beijing, Shanghai and Guangzhou to work with business team to provide pre-sale customer solutions and service plan for key customers.4. New solution design, shaping and marketing.5. Work as the pioneer in Beijing and Build North region customer success team.6. Business capability building for sales and account team. Show less
  • Kuaizi Technology
    Marketing Solution Senior Manager
    Kuaizi Technology Jun 2015 - Feb 2017
    Guangzhou
    1) Build integrated marketing plan for Kuaizi. Conduct programmatic creative education to the advertising industry. 2) Responsible for customer solution in terms of product & service design, pricing and presenting for dynamic display ads, feeds, eCommerce and landing page creative optimization products.3) Lead marketing design & content team to conduct social media marketing to drive the awareness of Kuaizi and programmatic Creative industry. Channels include Wechat, official website… Show more 1) Build integrated marketing plan for Kuaizi. Conduct programmatic creative education to the advertising industry. 2) Responsible for customer solution in terms of product & service design, pricing and presenting for dynamic display ads, feeds, eCommerce and landing page creative optimization products.3) Lead marketing design & content team to conduct social media marketing to drive the awareness of Kuaizi and programmatic Creative industry. Channels include Wechat, official website, Search and media partners.4) PR event Management: Conduct industry research and reports. Design workshops and insight sharing to advertisers and partners. Show less
  • Nestlé Professional
    Category & Channel Marketing Manager
    Nestlé Professional Nov 2012 - Jun 2015
    中国 北京市区
    1) Responsible for brand and trade marketing for Nestle Dairy and Dessert Category in catering industry.2) Conduct new product innovation & renovation, pricing and channel marketing plan. Introduced Docello, a European Nestle brand to China with four products manufactured and launched in China. 3) Build national marketing plan. Allocate and manage marketing fund. Follow up, evaluate and implement campaigns across China.

Leona Liu Skills

Leadership Project Management Product Development Business Development Marketing Social Media Communications Public Speaking Online Brand Building Career Development Coaching Consumer Insight Growth Hacking Presentation Skills Corporate Events Marketing Strategy Business Strategy Public Relations

Leona Liu Education Details

Frequently Asked Questions about Leona Liu

What is Leona Liu's role at the current company?

Leona Liu's current role is Senior Marketing Expert at DiDi.

What schools did Leona Liu attend?

Leona Liu attended Guangdong University Of Foreign Studies.

What skills is Leona Liu known for?

Leona Liu has skills like Leadership, Project Management, Product Development, Business Development, Marketing, Social Media Communications, Public Speaking, Online Brand Building, Career Development Coaching, Consumer Insight, Growth Hacking, Presentation Skills.

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