Leona Perry Email and Phone Number

Provide both traditional and online marketing for small businesses. Services include social media strategy, marketing and management; public relations; email marketing; online community management; blogging; webinar production; digital newsletters; and copywriting.

• Managed day-to-day operations of the VetFolio.com online continuing education website for veterinary professionals• Developed a hybrid B2B/B2C strategic marketing and engagement plan designed to increase traffic, subscriptions and revenue that ultimately grew the VetFolio user base of veterinary practices and practice groups (B2B) and individuals (B2C) from conception to over 70,000 subscribers and more than 40,000 active users within three years• Built and managed site social media strategy, launched VetFolio’s Facebook, Instagram and Twitter platforms, wrote post copy and designed post images• Worked with in-house and agency creative teams to design and produce effective promotional materials and ads in both print and digital formats• Wrote copy for promotional emails and newsletters, subscriber newsletter, advertisements, conference booth materials, blogs, press releases, white papers, webinars, landing pages, sponsor packets, customer service email, etc.• Managed all website content• Developed and initiated special programs, such as the VetFolio Student Subscription and VetFolio Advisory Panel, to increase traffic and awareness and encourage critical industry feedback• Worked with sponsor representatives to ensure sponsor content was leveraged appropriately and effectively across the site and in our outward-facing promotional materials • Managed VetFolio on-demand Web Conference course program, live webinar events and podcasts• Built and managed the VetFolio online community • Produced metrics reports and analyzed KPIs to determine the effectiveness of social media and other marketing and engagement strategies• Created and managed site customer service program, designed to provide prompt assistance and a high level of subscriber satisfaction• Built and managed VetFolio’s Veterinary Forensic Science and Medicine & Animal CSI Certificate program, the first veterinary forensics certificate program offered online

Managed and grew traffic in WebMD online health community, consisting of 104 moderated message boards and more than 500 self-policed and member-created communities. Directed staff of four community professionals, who moderated and programmed content daily. Created annual marketing and promotional plan that encompassed both onsite and outward-facing markets, including social media. Formed content and programming strategy designed to engage and retain members as well as attract new consumers. Held responsibility for strategizing new opportunities to generate site revenue from community areas and worked with pre-sales to implement those ideas into workable solutions for clients. • Increased community traffic by 30% from October 2011 to October 2012. • Initiated movement toward social media promotion for both community content and overall site content.• Saved company $124,000 by streamlining community team duties and creating more efficient and focused marketing and programming strategies. * Created WebMD health ambassador program, consisting of 50 community power users, who acted as first-adapters, guides for other members, and a focus group for ongoing growth.• Transitioned online community of more than 3,000,000 members onto new and unfamiliar software platform in March 2010. * Developed promotion strategy for community within WebMD's existing social media outlets: Facebook, Twitter, and Google+, increasing traffic from those outlets back to community content by more than 50%.• Joined company in 2001 as community moderator and moved up ladder to become Manager of Community.* Created and maintained community policies and best practices, working closely with the WebMD Best Practices & Legal teams. * Community editor, WebMD Blogs and WebMD Magazine. * Wrote and updated promotional copy for community across the WebMD site, including the WebMD home page.* Managed pre-sales initiatives for community sponsorships and funded editorial programs.

Managed 41 online message boards and team of more than 40 community leaders for iVillage’s Working Diva Channel. Created weekly, monthly and annual programming and promotional plans. Created and maintained customer service communication for channel. Wrote promotional and training materials. Managed team of channel experts. Conducted online chats. Added several message boards to Working Diva Channel lineup, growing traffic and enhancing community. Created onsite promotional plan for channel adapted and implemented by community management.

Held responsibility for creating and implementing annual media and promotional plan for Water Ski Museum and Hall of Fame in order to attract new foot traffic and increase revenue for foundation. Co-managed foundation's Quantum Leap fundraising campaign, generating revenue for new museum, Hall of Fame and USA Water Ski facilities. Wrote press releases; planned and executed press conferences; designed brochures and flyers; and wrote and updated biographies for all annual Water Ski Hall of Fame inductees. Created campaign packet instrumental in raising more than $1,000,000 needed to build new facility for Water Ski Museum and Hall of Fame.

Created and implemented annual media and promotional plan for USA Water Ski. Wrote press releases, media alerts and newsletters. Planned and executed press conferences; prepared press packets; engaged in on-camera interviews; and conducted media training with athletes that reflected standards of USOC. Planned marketing and public relations efforts for all national tournaments. Planned feature coverage; conducted interviews; wrote feature and news stories; and acted as staff photographer of The Water Skier magazine. Selected by USOC as public information representative for USA Water Ski at 1995 Pan American Games in Mar del Plata, Argentina, also providing public relations support for Archery, Men's Soccer and Women's Gymnastics.

Managed staff of two public relations representatives and two staff photographers. Created and implemented overall media and promotional plan for park, working closely with corporate public relations firm of parent company, Busch Entertainment Corporation. Managed $2,000,000 annual promotional budget. Conducted onsite media tours and interviews; wrote press releases and media alerts; and planned and conducted traveling media tours and events.