Leona Chavez Email & Phone Number

Valencia, Ca

Member of the executive leadership team, leading eCommerce and marketing functions for five business divisions and brands, including healthcare, hospitality, government and channel partners. Responsible for web development, eCommerce and digital marketing for four eCommerce sites and six informational sites. Responsible for marketing strategy development, branding, demand generation, sales enablement, market research, commercial product launches, content marketing and live events. Train, coach and develop a 15-person team to maximize effectiveness and build bench strength.ACHIEVEMENTS:Developed digital strategy and reorganized team structure to grow eCommerce sales 28% vs. prior year.Automated dashboards to measure KPIs across the organization's ecommerce websites from a single platform.Developed employer brand strategy to improve talent recruitment, which included employee perspective videos, life at PDC photo gallery and new careers page.

Valencia, California

Manage a growing team of marketers in all facets of marketing communications, including content marketing, direct response marketing, digital marketing, email, marketing automation, website development, analytics, messaging, product positioning, trade shows, videos, graphic design, art direction, public relations, product launches, strategic marketing plans, videos and digital assets management.Develop B2B strategic marketing plans, budgets and schedules to achieve sales and marketing goalsfor driving revenue and demand both online and offline through direct and distribution channels.Expanded responsibilities to include three additional lines of business and brands.

Valencia, Ca

Leading a team of marketing communications professionals to develop strategies to drive growth and customer engagement for multiple vertical industries including healthcare, business, hospitality, education and government. Championing digital transformation and ROI for marketing investments and sales enablement. ACHIEVEMENTS:Led development and implementation of audience champion program to shift marketing team thinking and planning to audience-centric marketing. Equipped marketing and product managers with processes for developing audience-specific marketing plans to provide deeper understanding of target audiences. Audience marketing plans include audience segmentation, buyer personas, key messages, storylines, content plans and campaign goals.Introduced new technology and processes for acquiring and publishing customer-generated content.Devised process to collect and analyze digital inbound voice of customer data to identify customer insights, trends and emerging needs. Developed marketing materials, PR, training videos and trade show graphics for the company’s most successful new product launches which generated new product sales totaling $2.5M.Managed the integration of marketing communications, branding and acquired product lines through multiple company acquisitions and mergers.

Valencia, California

RESPONSIBILITIES:Manage an in-house ad agency in all facets of marketing communications, including content marketing, direct response marketing, digital marketing, search engine optimization, email campaigns, website development, analytics, literature development, messaging, product positioning, trade shows, videos, graphic design, art direction, public relations, product launches, strategic marketing plans, videos and digital asset management. Develop B2B strategic marketing plans, budget and schedules to achieve sales and marketing goals for driving demand and revenue both online and offline.Serve as a strategic partner and thought leader to support product management and sales teams' revenue goals, business objectives and key initiatives through audience-focused marketing content and campaigns.Train, coach, and develop cross-functional team to maximize effectiveness and build bench strength.

Valencia, California

Bachelor Of Science Business Administration, Marketing

Associate Of Arts And Sciences - Aas, Business Administration, Marketing