Lead the Sales and Marketing at Southwest Electronic Energy Group (SWE), a $30+ million private company. SWE specializes in safe, high quality, advanced battery solutions for Oil & Gas, Subsea, and remote Industrial applications. SWE is ISO9001-2008 quality certified. We focus on top service, quality, and reliability with engineering support, advanced packaging, and state of the art electronics for Lithium and Lithium Ion battery packs of custom design and COTS products.

Strategy, Product Marketing, and Business Development consulting in high tech electronics, alternative energy electronics, medical imaging systems, and embedded software.

Reporting to P&L manager, responsible for strategic direction, strategic “do differently” initiatives, and ease of use positioning of a portfolio of complex processor products. • Drove TI Embedded Processor ease of selection by creating the “find and fit” sales guide and an online Processor Selection Tool that simplified customers’ selection among 100+ processor products. • Originated TI Open Source ‘Linux Community First, Commercial Complement” positioning including the deal to bring the popular open source TI Beagle Board to market fast through DigiKey.• Conceived and negotiated a new “Pay for Performance” OMAP35 WINCE BSP business model with BSquare and Microsoft to offer TI’s first free WINCE source code board support software packages to customers and reward development partner based on customers achieving production.• Negotiated complex Component Purchase Agreement and Supplier Quality Agreement with key growth customer Logitech for over $10 million dollars forthcoming revenue.• Oversaw TI DSP University Programs with DSP labs at universities in China, Korea, Japan, Singapore, Taiwan, Europe, and Americas, including Rice, MIT, Illinois, Texas, and Georgia Tech.

Reporting to P&L manager, responsible for product roadmaps, marketing, and revenue growth of a portfolio of digital signal processor (DSP) products and software. • Lead TI’s product marketing within Catalog DSP, namely C6000 High Performance DSP, C5000 Power Efficient DSP, eXpress DSP Software & tools, and the University Programs.• Drove product marketing quality and over 40 digital signal processor new product intros.• Won multiple product awards including Electronic Design News (EDN) and Electronic Engineering Times (EETimes).• Conceived and led “FPGA complements DSP” system solution strategy with Xilinx FPGA partner and Avnet distribution partner, including several technical speaking engagements.• Grew Catalog DSP annual revenue 137% from $196M to $466M and contributed to total TI DSP market share growth from 46% to 65% during this period.• Conceived and launched Davinci Digital Video Technology brand followed by DM64 and DM35 Davinci digital video processors, Linux software, and video codec software products to establish leadership position in the video processor market,• Launched OMAP35 applications processor and Linux software products to broaden Catalog product offering into more general low power Application Processors.• Managed team of 14+ direct marketing, 10+ indirect marcom/PR personnel with an annual budget of $ 20M, and composed and taught Product Marketing methodology classes to new hires.

Reporting to Division Vice President, responsible for strategic direction, product roadmaps, and strategic investments.• Lead TI DSP Strategic Initiatives and Investments, product positioning, and IP Licensing. Conceived and lead Project 119, the simultaneous launch of C6000 High Performance DSP and C5000 Low Power DSP product technology, the most significant TI product announcement in TI DSP history. • Drove investments in partners for DSP software and solutions complements to pursue new markets, including Hot Haus, Ibiquity, RadioScape, Ingenient, UB Video, Object Video, and others.• Active as a board of directors observer on invested companies. • Achieved 100+ design ins and over 500 % ROI via company acquisition exits. • Conceived strategy and drove implementation of eXpress DSP Software Technology, the first software infrastructure standard for DSP to simplify and accelerate software product development. This included acquisitions of Spectron and Go DSP. Firsts included standard real time O/S (DSPBIOS), XDAIS algorithm interface API standards, Visual Integrated Software Development Environment, optimizing C and C# DSP compilers, and high speed real time debug.• Drove the 3 ISA (Instruction Set Architecture) DSP platforms strategy for DSP software compatibility, scale, and revenue growth. This focused TI new DSP product development into these 3 ISAs (C6000, C5000, C2000) only, consolidated down from 14 different ISAs, to provide consistency, coherency, software reuse, and economies of scale to TI DSP software.• Established the original Emerging End Equipments growth business model for TI DSP.• Initiated and incubated the Digital Radio EEE and Hearing Audio DSP EEE business activity.

Reporting to Division Vice President, responsible for general business management and operations for growing X86 Microprocessor business.• Grew 486 Microprocessor business 30%+ and increased 1 spot to #4 in market share.• Managed development of Amazon microprocessor, a beyond Pentium performance class X86 compatible microprocessor that was world highest performance at the time.• Managed over 115-person team and $130M+ revenue international P&L with X86 microprocessor product development, marketing, applications, and operations