Leona Fleischmann Email & Phone Number

Thousand Islands

An experienced communicator with a passion for knowledge sharing. Having managed North American marketing efforts and in-house creative team of a global building materials company and now refocusing that adeptness to the freelance needs of small businesses and start-ups. I want each brand to have heart and make their best social impression. The marketing plan we set will transform their story, stand apart, attract positive attention and call for action/change.

Worcester, Ma / Plattsville, On

Lead creative brainstorming briefings, assess tactical competitive opportunities, nurture relationships and execute full marketing strategies for new product development, branding and communications aligned to multi-channel needs. Manage global brand momentum and content creation, navigate problem solving, develop future plans and deliver cohesive results to business objectives. Strengthen continuous training and development opportunities for employees and co-workers. Created and inspired the award-winning "Made by Me" ambition showcasing internal talent and what they do every day to shape the success of our business to meet customer needs.

Worcester, Ma

Conceptualize and direct creative design and project workflow related to marketing, merchandising and branding initiatives for consumer, contractor, construction, and industrial market segments through print collateral, packaging, public relations, trade shows, special events, advertising, and web/digital media, for $730M sales in North America. Rebranded our construction products from a me-too to a me-more that not only gave a refreshed look to our customers but also instilled a renewed belief within our salesforce.

Sanborn, Ny

Manage marketing direction related to the consumer/contractor businesses with focus on merchandising, packaging, and product technology introductions. Report directly to business manager with market sales that grew from $30M to $150M in first year with no increase in budget support. Created the Green Tag platform to highlight environmental advancements in products and/or services. Revamped the contractor club premium program to facilitate an imprint-on-demand redemption process which allowed for more selection, less minimums and easier online access.

Niagara Falls, Ny

Collaborate with agency services to advance creative direction of sales and marketing collateral, point-of-purchase displays and special programs. Report directly to national sales manager with growth that saw the rise of the business from zero margin dollars to consistent double-digit growth. Self-directed the rationalization and vendor consolidation of all wire racking to provide a cost reduction of more than 50%.

Plattsville, On & Niagara Falls, Ny

Facilitate branding support for graphics production of newsletters, presentations and annual marketing plans; administer co-op advertising and premium programs; coordinate national trade shows and sales meeting logistics; and increase product exposure in trade publications through new product releases and ongoing media relations that saw an increase from 0 to 300 free product placements in trade publications at first dissemination. Streamlined North American literature distribution from 1 week to within 48 hours for receipt of request to out the door.

Certificate, Strategic Marketing

Certificate, Operations Management

Certificate, Strategic Technical And B2B Marketing

Certificate, Management Development

Certificate, Marketing Management

Diploma With Honors, Public Relations, Advertising, And Applied Communication

Diploma, Journalism

All media writing.

Oac