- Organically grew online audience to 17,000 in 6 months and publishing viral content reaching 300K-2M views- Spearheading digital marketing initiatives for six distinct brands under Finetouch Technologies Inc., enhancing digital presence and audience engagement.- Developed and implemented social media strategies to enhance brand presence across multiple platforms including YouTube, Facebook, Instagram, TikTok, Pinterest, and LinkedIn.- Managed daily social media engagement, fostering community interaction and increasing followership and brand loyalty through active communication and prompt- Continuously improve strategies and integrate with broader digital marketing and departmental goals, increasing website traffic, link clicks and conversion rates

- Crafted over 10 comprehensive branding guidelines for SMEs, establishing consistent and impactful brand identities that resonate with target audiences.- Designed, developed, and maintained ~10 websites across diverse industries—including eCommerce, biography, and portfolio sites—tailoring each to enhance user experience and meet unique business goals.- Produced persuasive copy for branding guidelines and social media content, effectively conveying each client's unique brand message and values.- Managed and optimized social media accounts for various clients, significantly increasing engagement and enhancing brand visibility.- Translated client ideas into actionable business concepts, providing copywriting expertise to articulate their vision with clarity and impact.- Designed diverse branding materials and collaterals, including logos and packaging, to elevate brand recognition across platforms.- Developed user-centric, visually captivating ecommerce websites tailored for SMEs, enhancing user experience and driving online sales potential.- Created compelling publication materials for social channels, boosting audience engagement and fostering brand loyalty.

- Designed user flows for the foundation of the company’s MVP- Conducted extensive UX research to identify critical actions and improve platform usability- Performed competitive analysis to benchmark gaps in their modules Research, Competitive Analysis, Persona Building, Customer Journey Mapping, User Flows

- Led the full redesign of a top bridal magazine’s website, overseeing both project management and design from discovery to handoff, while reporting directly to the CEO.- Conducted an in-depth discovery phase, breaking down goals into agile sprints and working hand-in-hand with clients to set clear objectives while fostering a smooth, collaborative workflow with teammates.- Crafted and prototyped responsive pages in Figma, iterating based on client and user feedback and ensuring a seamless handover to developers for a polished, visually engaging website experience.

- Independently filmed, produced, and edited high-quality video content that drove significant brand engagement and visibility.- Conceived and successfully pitched innovative TikTok concepts, enhancing brand presence and reach on the platform.- Delivered assigned content concepts with expertise, ensuring high standards and alignment with brand goals.- Cultivated strategic partnerships with salons, spas, and parlors, building collaborative relationships that expanded brand exposure.- Proactively monitored social media trends to keep content fresh, relevant, and ahead of competitors.- Created viral content that skyrocketed follower growth and engagement, achieving the brand’s first milestone of 10,000 followers.- Launched and led the "Parlon Bestie" ambassador program, recruiting and managing a dedicated team of 5 ambassadors to amplify brand advocacy.

- Led end-to-end design for app features, using the Double Diamond framework to research, ideate, prototype, and implement solutions that met user needs and supported business goals in close collaboration with the product team.- Designed and launched the Missions feature in the Maya Business app, boosting merchant engagement and task efficiency through a gamified experience.- Redesigned the Marketplace feature in the Maya Consumer app, seamlessly integrating the Mall and Shop experiences into a unified, streamlined shopping journey.- Implemented Maya’s new design system across key projects, effectively supporting the company’s rebranding from PayMaya to Maya and establishing consistent, engaging user interfaces.

- Managed all eCommerce platforms (Website, Shopee, Lazada), ensuring smooth operations and up-to-date content. Successfully selling 500-700 bottles of kombucha a day during sales. - Executed successful product launches and campaigns, driving engagement and sales. Grew the brand to its first 10,000 followers. - Designed product packaging, led photo shoots, marketing campaigns, and managed social media platforms.- Developed new website features like Store Locator and Integrated Product Reviews, enhancing user experience and customer satisfaction.- Resolved platform errors and performed debugging on the website, and eComere platforms, to ensure seamless functionality and optimal performance.

Designed and developed The Skinny Juicery website from scratch on Shopify. I crated the branding, managed all media assets and optimized copy for UX and eCommerce.- Mapped out the site structure and user journeys, tested post-launch, and maintained the website.- Demonstrated proficiency in HTML, CSS, and Shopify Liquid, addressing customer feedback through feature additions and revisions.- Added new features, including social feed integration, same-day delivery, delivery date scheduler, and seasonal web decorations.

- Conceptualized and executed marketing campaigns and social media strategies, transforming the brand into a viral sensation featured in multiple magazines in the Philippines.- Designed eye-catching social media materials using Adobe Illustrator, Photoshop, and Final Cut Pro X. - Content optimized for reach and community engagement: Posts were constantly hitting 100K views every month with an average of 15 comments per post. - Crafted the brand identity from ground up--started with a logo to comprehensive brand guidelines. - Directed high-quality photo and video shoots, driving brand consistency and visual appeal.

- Implemented Design Thinking framework, creating the website based on both business goals and user needs. - Increased daily orders by 25% by optimizing the website's CRO. - Front end development (HTML/CSS)- Added new custom features as needed (Shopify Liquid)- Integrated and managed all plug-ins. Maintianed entire and debugged as needed.

- Co-designed MedCene, a healthcare-focused professional networking site, enhancing collaboration, career advancement, and recruitment.- Acquired foundational knowledge in UX research methods, design principles, design systems, user journeys, and user flows through hands-on experience at MedCene.- Mapped user flows, and customer journeys and designed 30+ website screens for both desktop and mobile experience. Iteratively improved designs. - Remotely conducted ideation sessions and user testing.

- Led efforts in contacting partners and sponsors for the organization's events. - Acted as the main PIC and liaison between the organization and its partners.

- Handled publication materials for campaigns: conceptualization, creation, and post-processing (graphics, short-form videos, GIFs, profile photo frames).- Managed community building: recruiting student ambassadors for events and campaigns.- Designed marketing materials for the organization's event for young entrepreneurs, Nibble 2020.

- Conceptualized and scheduled engaging social media content, managing a social media calendar, community engagement, and content production (graphic design, video editing, copywriting).- Authored compelling blog posts to drive engagement and awareness on environmental issues, managing the blog to promote brand values and community building.- Tools used: Adobe CC, Photoshop, Illustrator, Canva, iMovie, Mail Chimp

- Increased membership sales by 20%- Pioneered a successful Beauty in Strength Campaign for Women's Month 2019. Conceptualized, planned, and executed the event in 5 weeks.- Managed social media and email marketing. Shot, edited, and processed content for publication. Also wrote the weekly newsletter for members and leads.- Demonstrated strong reception and administrative skills.