I work at the intersection of customer experience design, business strategy and innovation to create experiences that solve complex problems and evoke positive emotions. I'm passionate about tackling novel problems and leading teams to develop new products and services for brands, startups and nonprofits.I partner with clients to challenge how things have always been done and envision a new future. No matter the subject, I am compelled to gather deep insight, design future-proofed ideas, and implement transformative change.I have worked with some of the world’s most culturally relevant companies like Nike, Uber, Pernod Ricard, La Mer and Planned Parenthood. As an expert in strategic innovation and experience transformation, I have developed new digital and physical customer experiences, apps, business models, systems and communications that serve one purpose—to improve the human experience.Prior to starting my consultancy, Ideas and Experiments, I collaborated with brilliant minds and talent as a Group Creative Director at R/GA and innovation consultant at ?Whatif!. In 2019, with the full strength of my creativity and 15+ years of experience, I started my own company –one in which I bring the strength of my curiosity, passion and future-obsessed nature to bear on every project I lead.